Upload
lee-hopkins
View
600
Download
1
Embed Size (px)
DESCRIPTION
Presentation given to WIMBN in Wollongong, 16th Nov 2011
Citation preview
Lee Hopkins
MFAA
16th November 2011
advanced communication strategies and tools
social media and
the
Australia
On Facebook Population
Australia
0
2
4
6
8
10
12 10.6 10
4.1
2.2 1.8 1.8 Mil
lio
ns
UA
V
Unique Australian Visitors – October 2011
Bolster a company’s
Reputation
Correct inaccurate Rumours
Provide correct
Information
Tell the company’s
Story
Address unhappy
Customers
Source: Hopkins & Magee, 2009
Risks
Benefits
Case studies
Brand hijacking
The ‘lunatic fringe’
Negative comments
Employee error (Vodafone, KC)
Social media storm (and no way to respond)
What if they don’t love me?
Brand hijacking
The ‘lunatic fringe’
Negative comments
Employee error (Vodafone, KC)
Social media storm (and no way to respond)
Branding
Goodwill
Lead generation
Customer service
Engagement with audiences
3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability
Professional portfolio
Customer testimonials
Company profile
Fellow professionals
Signal search updates
http://www.youtube.com/watch?v=ypmfs3z8esI
"This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile. The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused."
http://www.youtube.com/watch?v=xwgYqIZUtZ0
Kiss
Find your lovers
Start small
Take a pulse
Refine
!@#!
• Truth, Trust, Transparency & Accountability
3T&A communication
universe:
• The Internet
• 9/11
• PC
• Harry Potter
Black Swan moments in
history
Conclusions
5
Go to Twitter.com and set up a profile
Go to LinkedIn and set up a profile
Go to Facebook and search for your competitors
Collect some e-resources you can give away
Think about what makes you stand out
Next week: Start planning your business’ Facebook (&
Google+) Pages
Things to do this evening
http://www.youtube.com/watch?v=xwgYqIZUtZ0
The Alamo Drafthouse
LeeHopkins.net
LeeHopkins.com
Twitter: LeeHopkins
Facebook: HopkinsCommunication
Slideshare.net: LeeHopkins
Tel: 0410 642 052