Social Media and Business Ethics

How Social Media has Changed B2C Interactions: Web 1.0 vs Web 2.0 Community is now king, not content

Web 2.0 centers around the formation and the maintenance of communities

The emergence of the prosumer

Having consumers write reviews and promote your band is marketing gold

Image sourced from Google.com

How Social Media has Changed B2C Interactions: Impact of Social Media Reviews

Image sourced from diginuggets.wordpress.com

How Social Media has Changed B2C Interactions: Web 1.0 vs Web 2.0 The lines between what is private and what is public has become

blurred

Social media profiles can be held against employees or potential hires

How Social Media has Changed B2C Interactions: Data Mining

As companies seek to capture consumer behavior data- privacy concerns have flared

Consumer behavior data can be collected in a way that doesn’t compromise privacy

Social Media in the Workplace:Employees on Social

Networks Of the employees who spend 1/3 of their day on social media:

60% will comment about their job and company if their company was in the news

About 1/3 are posting comments about co-workers and clients

Image sourced from Google.com

Social Media in the Workplace:Monitoring Conflict

60% of executives believe they have a right to know how employees portray themselves and their company online

53% of employees claim their social networking pages are none of their employer’s business

Image sourced from Google.com

Social Media and Business Ethics:

Being Unethical is Bad for Business- Today bad behavior is more likely to be discovered

Social media has given better eyesight and a louder voice to tell others

Up to 45% of U.S. employees have participated or observed a violation of the law or ethics at work

Social Media and Business Ethics:

Being Unethical is Bad for Business- More than 1 in 5 whistleblowers experience some form of retaliation

Active Social Media users are more likely to accept behaviors that have traditionally been considered questionable

Social Media and Business Ethics:

It’s all about Trust- Trust is the prized currency on the net

Ethical lapses or oversights can be deadly for a company or a brand

Image sourced from Google.com

Link between Customer Care, Social Media, Trust, and Brands

59% of consumers used social media to ‘vent’ about a customer service experience

84% of consumers considered the quality of customer service at least once before deciding to do business with a company

Social Media and Business Ethics: Ethical Challenges-IntegrityIn a recent study, 6 out of 7 large companies identified integrity as their main ethical challengeCompanies have to cautious of employees using social media in an irresponsible that reflects the company badly

Bad PR and Marketing Practices Employees and companies that discredit another rival company onlineFalse testimonials can also run the risk of libelous lawsuits

Compiled by authors from www.ibe.org.uk

Social Media and Business Ethics: Ethical Challenges-Recruitment

64% of recruiters claim that they would use social media as apart of their assessment

Monitoring Social Media useWith the blurring of personal and corporate boundaries, it is getting harder for companies to ensure a safe working environment for their employees

Compiled by authors from www.ibe.org.uk

Social Media and Business Ethics: Mistakes to Avoid-

Compiled by authors from www.forbes.com

Unreported Endorsements

Compromising Consumer Privacy

Improper AnonymityUsing the Online Community to Get Free WorkOverly Enthusiastic Employees- Good & Bad

Social Media and Business Ethics: Tips for Posting-

Compiled by authors from www.inboundmarketingagents.com

Avoid slanderous or offensive comments

Follow and understand each social network’s terms of service

Avoid controversial subjects- avoid religion and politics

Examples Case Studies:Nestlé

Event: Greenpeace’s campaign against Nestlé and palm oil

Greenpeace launched a viral campaign (starting on YouTube) that highlighted how Nestlé sourced palm oil produced from the rainforests of the last orangutans in Indonesia

Examples Case Studies:Nestlé

Ethical Controversy:

Nestlé had YouTube remove the clip citing copyright concerns, but the video was latter reposted to the site multiple times

In retaliation to the attempted censorship, social media users reposted and tweeted about the video increasing the viewership

Using Social Media to Improve Ethics

Social media platforms can be:

A powerful tools to promote ethical practices and an organizational culture

Used as a primary inter-company communication tool

Active employed social networkers generally have a strong interest in the workplace culture

Using Social Media to Improve Ethics:

Inter-Company NetworksNetworking

tools can build trust in

managers

Inform and educate

employees on ethical issues that may arise

at work

Help senior leadership

communicate the

organization's values

Creating a Corporate Social Media Policy

A cooperate policy establishes:

A company’s rights, responsibilities, terms of use and conditions for public interaction on social media platforms

A guide and tools for employees to manage their business and personal social media activities

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

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Armstrong, Paul. "Greenpeace, Nestlé in Battle over Kit Kat Viral." CNN. Cable News Network, 20 Mar. 2010. Web. 1 Dec. 2015. <http://www.cnn.com/2010/WORLD/asiapcf/03/19/indonesia.rainforests.orangutan.nestle/>.

Bascuas, Katie. "New Ethics Study Shows Two Sides of Social Media Coin." Associations Now. ASAE, 23 July 2013. Web. 1 Dec. 2015. <http://associationsnow.com/2013/07/new-ethics-study-shows-two-sides-of-social-media-coin/>.

Bolarewaju, Olawunmi. "IMPACT OF SOCIAL MEDIA MARKETING ON BUSINESS." DigiNuggets. 17 Aug. 2015. Web. 1 Dec. 2015. <https://diginuggets.wordpress.com/2015/08/17/impact-of-social-media-marketing/>.

Brooks, Chad. "Social Media Contributes to Ethical Lapses at Work."Business News Daily. Purch, 10 Jan. 2012. Web. 1 Dec. 2015. <http://www.businessnewsdaily.com/1879-social-media-ethics.html>.

"The Ethical Challenges of Social Media." Business Ethics Briefing. Institute of Business Ethics, 1 Dec. 2011. Web. 1 Dec. 2015. <https://www.ibe.org.uk/userassets/briefings/ibe_briefing_22_the_ethical_challenges_of_social_media.pdf>.

Faeth, Bill. "Ethical or Out of Line?" Social Media Ethics: What Your Brand Needs To Know. Inbound Marketing Agents, 29 Apr. 2013. Web. 1 Dec. 2015. <http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/286985/Social-Media-Ethics-What-Your-Brand-Needs-To-Know>.

Faeth, Bill. "Social Media Ethics: What Your Brand Needs To Know."Inbound Marketing Agents. 29 Apr. 2013. Web. 1 Dec. 2015. <http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/286985/Social-Media-Ethics-What-Your-Brand-Needs-To-Know>.

Gogoi, Pallavi. "Wal-Mart's Jim and Laura: The Real Story."Bloomberg.com. Bloomberg, 9 Oct. 2006. Web. 1 Dec. 2015. <http://www.bloomberg.com/bw/stories/2006-10-09/wal-marts-jim-and-laura-the-real-storybusinessweek-business-news-stock-market-and-financial-advice>.

Gunkel, David J. "Social Media: Changing the Rules of Business Ethics."NIU Newsroom. Board of Trustees of Northern Illinois University, 17 Mar. 2015. Web. 1 Dec. 2015. <http://newsroom.niu.edu/2015/03/17/social-media-changing-the-rules-of-business-ethics/>.

Works Cited Hoffberg, David L. "Piratical Ethics for Piratical Managers." Rochester Area Business Ethics Foundation. Web. 1

Dec. 2015. <http://buffalobusinessethics.org/wp-content/uploads/2012/12/03-Business-Ethics-and-Social-Networking.pdf>.

Martin, Ellen Rooney. "The Ethics Of Big Data." Forbes. Forbes Magazine, 27 Mar. 2014. Web. 1 Dec. 2015. <http://www.forbes.com/sites/emc/2014/03/27/the-ethics-of-big-data/>.

McCann, David. "Can Social Media Make a Company More Ethical?" CFO. 4 Aug. 2015. Web. 1 Dec. 2015. <http://ww2.cfo.com/social-media/2015/08/can-social-media-make-company-ethical/>.

Ross, Kiran. "How Does Social Media Affect Employee Ethics?" Kansas City Business Journal. American City Business Journals, 23 Mar. 2012. Web. 1 Dec. 2015. <http://www.bizjournals.com/kansascity/print-edition/2012/03/23/how-does-social-media-affect-employee.html>.

Schaefer, Mark. "Why You Should Be Building Trust, Not Traffic."Convince&Convert. Convince and Convert LLC. Web. 1 Dec. 2015. <http://www.convinceandconvert.com/digital-marketing/why-you-should-build-trust/>.

"Social Networking in the Workplace - Is Part of Your Organisation's Ethics Programme?" Social Networking in the Workplace - Is Part of Your Organisation's Ethics Programme? Ethics Institute of South Africa. Web. 1 Dec. 2015. <http://www.ethicsa.org/index.php/resources/articles/business-ethics/6911-social-networking-in-the-workplace-is-part-of-your-organisation-s-ethics-programme>.

Stirtz, Kevin. "Social Media Puts Business Ethics in the Spotlight." All Business. Dun & Bradstreet. Web. 1 Dec. 2015. <http://www.allbusiness.com/social-media-puts-business-ethics-in-the-spotlight-16694827-1.html>.

Vinjamuri, David. "Ethics and the Five Deadly Sins of Social Media."Forbes. Forbes Magazine, 3 Nov. 2011. Web. 1 Dec. 2015. <http://www.forbes.com/sites/davidvinjamuri/2011/11/03/ethics-and-the-5-deadly-sins-of-social-media/>.

Weiss, Joseph W. Business Ethics: A Stakeholder and Issues Management Approach. Sixth ed. Berrett-Koehler. Print. <https://books.google.com/books?id=gMUlAgAAQBAJ&pg=PT257&lpg=PT257&dq=business+ethics+and+personal+social+media+pages&source=bl&ots=Wr85lgY5a0&sig=Z-iXicFdtz3IMbKQXc2OC628g80&hl=en&sa=X&ved=0ahUKEwiw9OuJ7bjJAhWJSCYKHbcCDcUQ6AEISjAH#v=onepage&q=business%20ethics%20and%20personal%20social%20media%20pages&f=false>