Social Media Ethics:What You Need to Know

Laura ClickBlue Kite Marketing

@lauraclick

Let’s talk about social media

@lauraclick

RAISE AWARENESS

Build relationships.

Enhance customer service.

Communicate during a crisis.

Image credit: Kelsey Wynns

Test ideas & get feedback.

Image credit

Find business opportunities.

And so much more…

But, how can you do it ethically?

Be honest.

Give proper credit.

Do not solicit clients.

Don’t give specific legal advice.

Be careful about who you friend.

Don’t share confidential information.

Disclose your relationships.

Use discretion.

Google never forgets!

Here are some people (and businesses)

who didn’t follow these tips

Should I tweet this suggestive

picture?

Image source: Talk News Radio Service

Buying Twitter Followers?

The $4,000 photo

Read the story here.

This is why you need a policy.

Keep it consistent with your overall employee policy.

Bring together the right team members.

• Human Resources• IT• Marketing• Legal• Customer service• Executive leadership

Include industry guidelines and laws.

Determine what’s fair game to share.

Designate who shares on behalf of the company.

Train employees.

So, how do you be successful?

Here are some best practices

How to Use Social Media the Right Way

• Educate people.• Develop relationships.• Be helpful.• Don’t be overly promotional.• Share your content.• Share other people’s content.• Follow the Golden Rule.• Have fun!

@lauraclick

Ideas for Title Insurance Agents

• Write a blog.• Write guest articles.• Make targeted connections for referrals.• Connect with your community.

@lauraclick

You can do it!

Any questions?

@lauraclick

Laura ClickFounder & CEO - Blue Kite Marketing

www.flybluekite.com

Connect with me!Email: laura@flybluekite.comTwitter: http://twitter.com/lauraclick Facebook: http://facebook.com/flybluekiteLinkedIn: http://linkedin.com/in/lauraclick