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SOCIAL MEDIA & INTERACTIVE MARKETING FOR SMALL BUSINESS Chris Vance, President Collaboration Insights Monday, March 1, 2010

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Slide deck from this morning's Connect Houston breakfast meeting.

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SOCIAL MEDIA & INTERACTIVE MARKETING FOR SMALL BUSINESS

Chris Vance, PresidentCollaboration Insights

Monday, March 1, 2010

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SOCIAL MEDIAdefined.

social media

traditional media

Monday, March 1, 2010

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3 QUESTIONS

Why?

What?

How?

Monday, March 1, 2010

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WHY

People are talking about your business.People are NOT talking about your business.

do I care?

Monday, March 1, 2010

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WHAT

Educate yourselfPlan your strategyTake a dive!

should I do?

Monday, March 1, 2010

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WHAT

Educate yourselfPlan your strategyTake a dive!

should I do?

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NEW RULESfind the conversation!

Monday, March 1, 2010

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HOWdo I get this going?

Who do you respect in your industry? Do they have a blog?How do you differentiate yourself in your industry?How can you educate the public on your business?

What online presence do you have now?What social media outlets would work best for your company?

Monday, March 1, 2010

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HOWdo I get this going?

Who do you respect in your industry? Do they have a blog?How do you differentiate yourself in your industry?How can you educate the public on your business?

What online presence do you have now?What social media outlets would work best for your company?

Monday, March 1, 2010

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THANK YOU!Collaboration Insights - www.collaborationinsights.com

Chris Vance - [email protected]

Collaboration Insights provides outsourced marketing & back-office support for small businesses.

Twitter : @topherthoughts

blog: www.topherthoughts.com

Monday, March 1, 2010