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This presentation gives an overview of social media networks and how they can be used effectively for business.
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Social Media 101
www.mavenagency.com
A Tutorial for Executives
Social media isSocial media is an umbrella term that defines that various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.*
A social network is a group of people of that are members of a community for the purpose of connecting, learning and interacting within the context of a shared interest
*http://www.wikipedia.org
What is social media?
What is social media?
Allows people to connect and form personal and business relationships
People are connecting with each other - not brands The conversation is happening - with or without you!
What is Social Media?
Blogs & Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis
Who uses Social Media?
Social Networks and Blogs are now used MORE than Email:
Twitter = >5M users Linked In = >40M Professionals Facebook = > 200 million users Facebook’s fastest growing
demographic s are aged 35+
What do they use it for?
What are the benefits of Social Media?
Targeted increase of website traffic Creating positive brand association Growing brand awareness Conversions and sales Control of the search results Business development More loyal users People prefer doing business with those they know!
Recommendations & Suggested strategies
How can Executives use Social Media?
How can businesses use social media?
Executive Positioning: Demonstrate thought leadership and become an expert
Sales and Marketing: Post links to press releases, company news, relevant community news, speaking events
Human Resources: Prescreen candidates on LinkedIn; foster better internal communications through internal communities
Market Research: "Listen" and gain insight into trends or opportunities
Community Relations: Raise awareness for community relations projects and corporate giving initiatives
What are business uses for...?
: Company profiles, groups, answers
: Company pages, fan pages, groups, widgets
: Micro blogging with 140 characters or less. Search and attract followers, send updates of value to your community
: Video marketing, event marketing, fundraising opportunities, product demonstrations
: Demonstrate thought leadership, create expert positioning, help connect with customers, generate media interest
: Internal social network to identify employee issues, communicate news, build relationships
Why Linked-in?
Recruiting Expert positioning Expand contacts Get PR visibility Reinforce business brand Conduct market research Integrates with Wordpress,
slide share and RSS
Why Facebook?
Why Facebook? Facebook fan pages & groups
industry groups allow for easily sharing content
Paid Demographic targeting: Facebook ads
Distribute Company news instantly into your company “fans” news feed
Connect with media and other industry related groups
Set up corporate fundraising pages for charitable initiatives
Why twitter?
Largest growing social media tool Create your name @yourbusiness
name (brand recognition) Discover industry trends Drive traffic to web site and create
face-to-face networking opportunities (“tweet ups”)
Request instant feedback Build connections & reach
prospects
Video, Presentation & Photo Sharing
Why YouTube, SlideShare & Flickr?
Video is the #1 online activity among internet users 77%* of internet users watch video online - businesses can take
advantage! Use interactive media to promote
Presentations, speaking engagements and panels Share videos and photos of recent community fundraisers
and events to increase participation for next year Use video and photos to promote product demos
*Source: Media Post News, July 7, 2009
BlogsWhy a Blog?
Create thought leadership opportunities by positioning executives as experts
Shape the conversation - determine key messages and share company Point-of-view
Generate awareness for the "softer side" of a corporation Generate leads and referrals Attract media opportunities Increase search engine ranking
How to start a blog?
Linking Your Content
RSS
RSS: Creating contentRSS makes it easy to maintain social media
HOW? Integrate RSS Feeds into
all social media platforms Identify relevant RSS
feeds to generate content for your blog, Facebook, Linked-in and twitter accounts.
Follow your competitors and important industry news
Example RSS Feeds
Blogs and blog comments Web site updates Slideshare presentations Photos through Flickr Events through Google
Calendar Press Releases and current
news Twitter updates
Next Steps
How do we get started?
Set clear, measurable objectives. Is your objective to: Drive traffic to the website? Raise money? Raise awareness around a speaking engagement?
Target your audience: who, what, where? Listen to the conversation
Follow on Twitter Socialmention.com Google Alerts
Set Guidelines
How do we get started ?
Do Your Homework:
Setup accounts at Facebook, twitter, linked-in, YouTube, etc.
Reserve your names now - you can always use them later
Allocate appropriate resources - Networks need regular maintenance to keep them valuable
Create content worth talking about Link blogs and other social media accounts to your
website to ensure seamless integration
How do we get started ?
Execute
Measurement Google Analytics Facebook fans Twitter Followers Comments on blog Web traffic Number of media outlets
engaged Employee engagement Blog entries Feedburner
Transparency & authenticity Develop relationships & encourage the conversations Try to add value to your industry and community Connect with the influencers / help them find you For maximum ROI: “Build communities” instead of
“doing communications”
Tips for Social Media Success
