Social Media For Self Storage Executives

Original Talk Given at TSSA Executive Retreat on 6/17/2011

Kenny PrattCrescendo Properties

Properties: www.StorageKings.comBlog: www. SellingStorage.com

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What Is Social Media?

A Platform - Not A Fad

A Helpful Framework

Use Cases - Examples

Stumbling Blocks

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Social Media Examples

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What is Social Media?

1. Any tool or service that uses the internet to facilitate conversations.

2. A set of communication platforms

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A Platform - Not A Fad

• Some Stats on Social Media Growth

• What other businesses are experiencing

• What History Shows Us

• What Wall Street Thinks

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Social Media Revolution Video

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http://www.inc.com/magazine/201106/the-geeks-are-graying.html

• 51% of Facebook users are over 40

• 49% of YouTube users over 40

• 49% over 40 believe themselves to be “Up to date on the latest technology.”

The Geeks Are Graying

Source: Brand Asset Valuator Survey of 16,000 people

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Cane-Fu

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Meet One Of My Customers

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Meet a San Antonio

Blogger

www.NormalGuyGuide.com

Dale Blasingame

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Stacy - A San Antonio Mommy Blogger

• Regularly Reaches 9,000 people

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• I am quick to send out Tweets when I receive great customer service somewhere or hear about a great promotion going on. I know a lot of others who do too.

• I don't spread bad publicity ... but there are plenty of folks out there who do. 

• Occasionally, I will highlight a brand or company on Facebook - last week I talked about all my favorite vendors from my local farmers market and linked to their Facebook pages.

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What Other Businesses Are Experiencing

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Below Average Cost LeadsBelow Average Cost per Lead, Inbound vs. Outbound2010 v. 2011, % of respondents’ costs by lead channelSource: HubSpot

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Social Media is for B2B and B2C

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 15

Blogging and B2C and B2B Leads

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn 16

Social Media Is Work

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# Blog Articles By Leads Generated

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn 18

Source: Social Media Examiner 2011 Social Media Marketing Industry Report http://bit.ly/kweebK

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20Source: Social Media Examiner 2011 Social Media Marketing Industry Report http://bit.ly/kweebK

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What History Shows Us

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Print (Yellow Pages, Newspapers, Direct Mail, Etc.)

Radio

Television

Internet

How Many Of These Are Gone?

We Market On Top Of Platforms

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Social Media Is Just A New Platform

Platforms are stable. Tactics Change.

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What Does Wall Street Think?

Facebook - 2 Billion in RevenueRecent Valuation - 75 Billion (37.5x Revenue)

Twitter - $150 Million in RevenueRecent Valuation - 7.7 Billion (50x Revenue)

LinkedIn - 200 Million in RevenueIn 3 days from IPO stock goes to $100/share

Recent Valuation - 9 Billion (45x Revenue)

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A Helpful Framework

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POST Framework

• P. People

• O. Objective

• S. Strategy

• T. ToolsImage Credit: http://www.flickr.com/photos/cmdrgravy/365075809/

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They’re Not Worried About Their Shoes

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• Who do you want to reach?

• Where can you find them online?

People

Photo Credit: http://www.flickr.com/photos/apreche/212103632/

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Objective

• What are you trying to accomplish?

Image credit: http://www.flickr.com/photos/uuuhyeah/381407461/

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Strategy

• How do you intend to reach your objectives?

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Tools• What tools help you execute your strategy

Photo Credit: http://www.flickr.com/photos/lenore-m/2515800654/

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Let’s Piece It TogetherSome Use Cases

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Photo Credit: http://www.flickr.com/photos/wheatfields/3026492855/

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Stumbling Blocks

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Transparency Amplifies Who You Are

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Quelling Fears

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•Personal screw-ups vs. corporate screw-ups.

•Happy and engaged employees make your life easier.

•A little guidance goes a long way.

•Policy Ideas at Socialmedia.org

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Tweetable Fact:

You’re employees speak on your behalf every single day.

You can trust them with 140 characters.

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40http://www.flickr.com/photos/horiavarlan/4273225057/

Not Experimenting

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41http://www.flickr.com/photos/07anycolouryoulike/4536619509/

Waiting

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InvestWhere your

competition is not

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Thank You! Kenny Pratt - Crescendo PropertiesBlog: www.SellingStorage.com Properties: www.storagekings.com

Phone: 916-538-2266email: kenny@cpinc.us

www.linkedin.com/in/kennypratt

www.twitter.com/sellingstorage

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