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A breakfast conversation with senior health executives about the realities and opportunities of engaging with with social media.
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Breakfast for Executive Leadership of Health and Policy Organizations
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How did we get here?
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Who are we? What do we do?Who Are We?• Health Department• Hospital/Healthcare
system• Community Clinic• Community Based
Organization• University• Advocacy / community
organizing • Coalition / Collaborative• Consulting• Global health
Let’s see where we are…
Rate your organizational readiness to engage with new & social media tools?
Rate where you want to be in TWO years? 5UCB CHL
Let’s Share:What are the 3 questions you have about this whole social media thing?
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Wordle.net7UCB CHL
Wordle.net8UCB CHL
The Big Four Questions… And Thoughts on Answers
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Failure IS an Option
www.youtube.com/watch?v=-Vo4M4u5Boc
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Only YOU can find what works for you & your organization
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Tools should be personal
Reflect your organization’s priorities & approach
Echo the culture you are building
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HELP is out there – tons of it
BethKanter.org
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We can all do this! Take one step…
In the next 5-7 days:1.For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools
2.For YOU: Try one new media tool to “listen” & use social media tools to connect.
3.For all of us – as a NETWORK: Find and listen to your peers on-lineUCB CHL 13
The New Media Big Bang14UCB CHL
Congratulations! You now own your
own network & newspaper
New Media
Success16UCB CHL
New Media
Success17UCB CHL
http://www.youtube.com/watch?v=1tWmfRSGoMc
My E-Patient Twitter Success Story
When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was…"Twitter."
Twitter leads to diagnosis and treatment:The Story of Erin Turner
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1. Mother reads story USA Today re: wrist pain2. Tells daughter about news story3. Daughter participates in #wristpain
tweet chat hosted by Mayo Clinic4. Talks with same doctor from news story
and reviews Mayo site for information5. Makes appointment with doc6. Diagnosis made, surgery within 24 hrs7. Blog post about experience, which
further spreads information…
Twitter leads to diagnosis and treatment The Story of Erin Turner
Dr. Richard Berger
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RESULTS:Hospital Helps Someone, gets GREAT PR, demonstrates leadership & experience…and generates even more referrals and business
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Wordle.net21UCB CHL
Reflecting on the Big Four Questions…
Lee Aase
Mayo Clinic - Director of its Center for Social Media.
Chancellor of Social Media University, Global (SMUG).
Handout on Table outlines 35 common challenges/opportunities in health
You are not alone…
social-media-university-global.org/22UCB CHL
Things that spoke to me…
Social media tools enable authentic communication…
but keep it simple
Social media are an essential part of a balanced communications diet.
MacGyver is the model for social media success.
social-media-university-global.org/35-social-media-theses/23UCB CHL
New & Social Media Transformations
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PREPARE FOR HEALTHSocial Media FellowsAlameda County Public HealthChanging Organizations
Building Capacity – 20 then 100Creating Learning CommunitiesReaching the Underserved Meeting Clients where they are
New Media & Research for Health
• Caricia Catalani, DrPH, MPH
• Center for the Advancement of Health Information Technology
• Research Triangle Institute (RTI) International
• School of Public Health• University of California, Berkeley
St Anna’s Medical Clinic
A new media experiment
Videovoice
Community-Based Participatory Research
Photovoice
CommunityMapping
Community Assessment
Community Engagement
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Closer to home…1.Provide information2.Make it timely3.Educate & Engage4.Its already done… use your content & expertise
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But before we start…Be Strategic
• Communications Goals should rule• What is your near-term goal? • Long-term?• What is your strategy?• How do these tools fit? • Are you the right messenger? • Are you listening?
Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/
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Thinking about your audiences
What News?
Who Needs to Hear it?
List all key audiences
In What Format?
Note the comm. channel
By When? From Whom Do They Need to
Hear it?
Courtesy of HollyMinch.com
Think about your audience?
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What new & social media tools are we using?
Beth Kanter’s Continuum Crawl, Walk, Run, Fly!
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Let’s go to work!
Practice Create Fail/Learn
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But what about me?
So far, so good?
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We can all do this! Take one step…
In the next 5-7 days:1.For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools
2.For YOU: Try one new media tool to “listen” & use social media tools to connect.
3.For all of us – as a NETWORK: Find and listen to your peers on-lineUCB CHL 37
Five Things You & All of Us Can Do
• Start where you are: LinkedIn as a starting point• Become an Informer: Build presence on Twitter• Tell you own story: Make Photos/Videos available
using Flip Cameras, Twitpic, & Flickr• Go home! Build robust on-line home for your work
& use metrics to track success• Build a Fan Base: Use Facebook to provide a
“home” for supporters & inform your communities
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Where do we go from here?
Mobile Phone Applications for HealthNovember 17, 10:30am-4:30pm
Strategically Integrating Social Media into Your Public Health/Healthcare Organizations & Practice
December 8, 8:30am-4:30pm & January 26, 8:30am-4:30pm
Where do we go from here?
Storytelling - An Ancient Strategy for a New World: Develop your Core Story Tools for Videos, Podcasts, Digital Stories, Blogs, and Websites
February 9, 9am-4pm
Podcast ProductionFebruary 23, 8:30am-4:30pm
Where do we go from here?Digital Storytelling
March 8, 6pm-9pm & March 10, 8am-5pm
Special Event with Beth Kanter: The Networked Organization: Everything you want to know about leveraging social media to serve your mission
March 30, 8:30am-10:30am (for organizational leaders)
March 30, 11am-4:30pm (for public health professionals)
Where do we go from here?
New Media Tools for Health Advocacy
April 13, 8:30am-4:30pm
Video Production and Editing Using Flip Cameras
May 11, 8:30am-4:30pm
Living Consciously in a Connected World: Practicing Balance in the Age of Technology
May 25, 9am-12pm
Taking it back home…Where do we go from here?
