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SOCIAL MEDIA WEEK 2014 SPONSORSHIP AND MARKETING PROSPECTUS
PRESENTED BY:"This year's Social Media Week was the most comprehensive discussion of issues, opportunities, and culture relating to ‘connectivity’ that I have ever attended or been a part of." Ian Schafer, CEO of Deep Focus
EVENT SUBMISSION OPENS Oct 10
EVENT SUBMISSION DEADLINE Dec 6
CALENDAR OF DATES
POWERED BY:
ABOUTmission & global reach
Social Media Week, powered globally by Nokia, is a leading news and publishing platform and worldwide event that takes place in 26+ cities each year.
Our mission is to capture, curate and share the most meaningful ideas, trends, and best practices with regard to social media’s impact on business, society, and culture.
The SMW global footprint grows on average by 20% each year, with new cities being added all the time.
GLOBAL PERSPECTIVES. CAPTURED LOCALLY.
SMW REACH
SMW hosts two worldwide events each year in February & September, where on average 10 cities participate simultaneously.
“Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future.” Ellen McGirt. Senior Writer, Fast Company Magazine
Sponsorship Package Discounts: Save 15% by October 31 and 10% by November 30.
OF STREAMED VIDEO VIEWED
SPEAKERS
262,000EVENTS CITIES
500K
60K
SOCIAL
4,000HOURS18,215
ACTIONS
PARTICIPANTS
60K
SÃO PAULO
LOS ANGELES
SAN FRANCISCO
VANCOUVER
CHICAGO
TORONTO
NEW YORK CITY
WASHINGTON DC
MIAMI
BOGOTA
GLASGOW
LONDONPARIS
HAMBURGCOPENHAGEN
BERLIN
MILANTORINO
LAGOS
MUMBAI
SINGAPORE
SHANGHAI
TOKYO
FEBRUARY CITIESSEPTEMBER CITIESPAST CITIES
MEXICO CITY
BUENOS AIRES
SEOUL
Nokia Lumia 820 Design Challenge
Topics Covered in Press Articles
Publications that Covered Social Media WeekBillboard, FOX News, Vogue Italia, The Guardian, The Next Web, CNN, AdWeek, New York Times, Business Insider, Globo, Entertainment Weekly, DigitalTrends, Wired Italia, GQ Italia, Corriere,Hu!ngton Post
Food
NYC's Tech Bubble
Social media used during crisis
Warby Parker
Social TV
Colombia NOT Columbia
Tumblro
Ford Fiesta
PRESS & TRENDSmedia mentions & influence
SMW’s February 2013 event received 5,000 press mentions globally, generating more than 400M impressions.
HASHTAGS3,135
2,643
1,487
1,455
1,030
854
815
730
529
528
509
503
450
443
433
429
597
581
#smwogilvy
#rejectedcitizenshipquestions
#socialmedia
#smw140resume
#smwsmac
#smwbuzzfeed
#smwnative
#smwscience
#smwfastcompany
#smwknd
#visual
#smartereveryday
#smwregulated
#sonyc
#smwford
#storify
#aolddbsmw
#smwo!erpop
# Over the course of the week, more than 717 hashtags were used.
Top mentioned session
Sources included CNN, NY Times, Fox News, TNW, Huffington Post, The Guardian, GQ Italia, Wired and more.
Billboard, FOX News, Vogue Italia, The Guardian, The Next Web, CNN, AdWeek, New York Times, Business Insider, Globo, Entertainment Weekly, DigitalTrends, Wired Italia, GQ Italia, Corriere, Hu!ngton Post
Publications that Covered Social Media Week
ABOUT NEW YORKvoted one of the most influential tech conferences in NYC
New York
49,862
Milan
48,419
#
Lagos
31,652
Washington DC
21,473
Tokyo 11,890
Singapore
10,871
Copenhagen Hamburg7,955
#
9,529Paris21,391
13,711
Miami
FEBRUARY 2013MOST SOCIAL SMW CITIES
Social Media Week New York is now in its 6th year and serves as the flagship city for the February event.
FEBRUARY 2013MOST SOCIAL SMW CITIES
Sponsorship Package Discounts: Save 15% by October 31 and 10% by November 30.
Due to its scale and impact, SMW NYC is considered the global hub of Social Media Week. It attracts some of the world’s most high profile speakers, press, media, and brands, together with a sophisticated audience of hyper-connected influencers.
OF STREAMED VIDEO VIEWED
SPEAKERS
NYC250+EVENTS
280K
60K
SOCIAL
600HOURS11k
ACTIONS
2013 FACTS & FIGURES
10K
PAR
TIC
IPA
NTS
ATTENDEESregistrant statistics from February 2013
The SMW audience is made up of senior marketers, founders & entrepreneurs, influencers, & digitally connected consumers.
Entry Level Professional (0-2 years) 19.1%
Experienced Professional (3+ years) 33.6%
Management (Below C-Level) 21.9%
Founder & Investor 13%
Executive (C-Level) 7.7%
Student 4.8%
CAREER LEVEL CONNECTING ONLINE
Twitter Followers 74.8k
Facebook Fans 53.7k
Watching Livestream 58.0k
Social Mentions 280.2k
Total Impressions 663.6M
Marketing, Advertising, PR & Communications 35.8%
Media & Publishing 15.1%
Arts & Entertainment 6.0%
Non-profit 5.2%
Information Technology & Services 4.5%
Fashion / Luxury 3.6%
Other 28.0%
INDUSTRYRepresented businesses span most industries and range from small and medium-sized to the world’s largest and most high profile brands.
COMPANY SIZE OF ATTENDEE
31.40% 20.0% 16.4% 6.9% 6.5% 7.3% 3.3% 8.10%
1-10 11-50 51-200
201-500
501-1000
1001-5000
5001-10000
10000+
I was there!
#@#
#
VISION FOR 2014The Future of Now campus experience
SMW NYC’s official program will take place at Highline Stages, the premier event space in the Meatpacking District of Manhattan.
NUMBER OF ATTENDEES 6,000
EVENT SESSIONS (CAMPUS) 140
SPEAKERS 500
EXHIBITORS 35
INSTALLATIONS 10
NETWORKING LOUNGES & CO-WORKING SPACES 6
FOOD VENDORS 5
VIP PARTIES & SPECIAL EVENTS 5
WHAT TO EXPECT
2014 CAMPUS VISION
In a world where we are always on and always connected, we believe passionately that examining the technologies that are changing the ways we work, live, and create will lead us to live better & more productive lives.
2014 THEME: THE FUTURE OF NOW
- 3 floors- 42,000 square feet- Located in heart of Manhattan- Exhibition and Marketplace
- Cafe Lounges- 2 Classrooms- 3 Theaters- Co-working
During Social Media Week NYC, we will set the stage for the world’s most influential thought leaders, brands, agencies, startups, and digital change makers to share best practices, ideas & inspiration.
LEARNSPEAKERS, SESSIONS & MASTERCLASSES
ENGAGECO-WORKING, NETWORKING, & POP-UP STORES
EXPLOREEXHIBITION & INSTALLATIONS
TOPICS:+ Advertising & Marketing+ Innovation in Business+ Society & Culture+ Social Impact & Enterprise+ P2P & Sharing Economy+ Future of Media and Publishing+ Creativity & Growth Hacking+ Gender Equality and Diversity+ Digital Natives+ Internet of Things+ Big Data
PAST SPEAKERS:Neil Blumenthal, CEO of Warby Parker
David Karp, CEO of Tumblr
Ben Kaufman, CEO of Quirky
Cindy Gallop, MakeLoveNotPorn,tv
Dennis Crowley, CEO of Foursquare
Beth Comstock, CMO of GE
Larry King, Host and Presenter, CNN
Kevin Slavin, MIT Media Lab
Jessica Jackley, Founder of Kiva
Steven B Johnson, Author
danah boyd, author, researcher MIT
Esther Dyson, Chairman Edventure Holdings
David Carr, The New York Times
Jennifer Pahlka, Founder Code for America
Tonya Surman, Center for Social Innovation
Dale Dougherty, CEO, Make Magazine
Scott Monty, Ford Motor Company
Jonah Peretti, CEO of Buzzfeed
THE FUTURE OF NOW CAMPUSthree floors of official content, where attendees will learn, connect, and explore
The Future of Now theme will address how we can live in an always on, always connected world throughout all aspects of business, society, and culture.
Additional program tracks and masterclasses will focus on emerging trends in marketing, advertising, business, social innovation, government, technology, and entrepreneurship.
Programming will be divided across three main stages, two classrooms, breakout rooms, and open collaboration spaces.
With Campus, SMW NYC provides specialized networking and engagement opportunities for attendees on various levels. Attendees will find compelling ways to connect with each other and some of the world’s most cutting edge brands, startup and technology companies. such as Warby Parker, Jack Threads, Quirky, Etsy, AirBnB, Threadless, and Spotify.
With a marketplace for brands and collaboration spaces for co-working, Campus will provide attendees with compelling ways to connect with each other and cutting-edge digital brands.
Campus will showcase how technology is shaping our lives and changing how we connect with the people and world around us.
Open to all SMW NYC Passholders, the exhibition will feature brands, startups, and technology companies such as as Nike+, GE, IBM, Makerbot, Nokia, Google, Makey Makey, and Nest who are changing of our lives in meaningful ways.
The Future of Now concept will be represented as a public exhibition and series of immersive installations.
+ Big Data Analytics+ Social Media Measurement+ Mobile Advertising + Second Screen Advertising + Storytelling & Content Marketing+ Native Adverting + Platforms and Tools+ Future of Media & Publishing
ADVERTISING & MARKETINGSTAGE 2
SOCIETY & CULTURESTAGE 3
TOPICS:+ Government & Politics+ Social Innovation+ Charities & Non-profits+ Education & E-Learning + Health & Wellness+ Design, Art & Photography+ Fashion, Lifestyle & Food+ Music & Entertainment
TOPICS:
CONTENT & PROGRAMMINGtheater style sessions, keynotes or masterclass formats
+ The Future of Now+ Trends & Future Gazing+ Early Stage Innovation+ Emerging Technology+ The Collaborative Economy+ Open Innovation + Internet of Things+ Open data
INNOVATIONSTAGE 1
TOPICS:
EXAMPLE COMPANIES THAT PARTICIPATE
+ Thought Leadership+ Recruiting & Talent Acquisition + Brand Awareness+ Company Announcement+ Case Study Presentation+ Industry Collaboration+ Local Market Engagement+ Hyper-social Influencer Engagement+ Employee Engagement+ Market & Product Testing
EVENT PARTNERBENEFITS:
EVENT PARTNER GUIDELINEScontent formats for talks and sessions
WHICH FORMAT IS RIGHT FOR MY CONTENT?KEYNOTE: SOLO or INTERVIEW an industry thought leader providing a unique perspectiveTALK, INTERVIEW, or MODIFIED-PANELa structured panel or presentation on a given topic areaMASTERCLASSa technical expert provides useful how-to’s and tutorialSINGLE EVENTa specialized event, party, or experience for attendeesBRAND SHOWCASEmarketplace, trade show, exhibition, or single installation
HELPFUL GUIDELINES FOR YOUR EVENT:+ CONTENT: Plan content that pushes boundaries, provides thought leadership, and shares fresh insight.
+ THEME: Focus on themes, topics, and conversations that serve your audience needs. No sales pitches.
+ STRUCTURE: Encourage interactive discussions and debates through balanced and objective assessments.
+ FORMAT: Consider creative event formats that promote openness, collaboration, and inclusivity.
+ SPEAKERS: Select speakers and participants who have proven credibility in their respective fields.
+ DIVERSITY: Support cultural, ethnic, and gender diversity in your programming and speaker selection.
+ VISUALS: Integrate technology and/or multimedia into your event in value-adding ways.
+ ETHICS: Follow best practices, such as providing attribution where needed.
+ THINGS TO AVOID: Steer clear of self-serving, self-promotional, or rehashed content or events with speakers
offering little or no diversity of background, culture, or perspective.
"Social Media Week in NYC is at the forefront of my favorite social media events around the world. The quality of the content, the speakers, and the attendees are first class, and I'm already thinking about how I can participate in other SMW events around the world!"
Freddie LakerDirector of DigitalStrategy, Asia | SapientNitro
EVENT SUBMISSION OPENS Oct 10
EVENT SUBMISSION DEADLINE Dec 6
+ Interviews+ Panels+ Content Tracks+ Debates+ Mixers / Networking Parties+ Roundtables+ Fireside Chats+ Masterclasses+ Special Events+ Performances
EVENT FORMATS:
EVENT FORMATSpresenting content in ways that will benefit attendees the most
+ Consider how the speaker best conveys the message: either solo or in an interview format.
+ Are there any visuals or media that can be included to enhance the story or experience?
+ What’s the call-to-action or lesson in the speaker’s message?
+ Provide time for audience Q&A.
KEYNOTESSOLO or INTERVIEW
SESSIONSTALKS, ROUNDTABLES, OR PANELS
MASTERCLASSESIMMERSIVE EDUCATION SESSIONS
+ Give context on each speaker’s opinion or perspective, either via presentations or an introduction from the moderator.
+ Have a strong moderator that does not let the conversation get side-tracked.
+ Connect all of the speakers in advance.+ Provide a clear outline of the points to be
discussed.+ Provide a short period for audience Q&A.
+ There is high demand for classes in design, programming, community management, growth hacking, and digital branding/strategy.
+ How can you present the strongest content and take-aways possible for the class?
+ What is the learn-by-doing project you would use to prompt the students to learn a new skill?
A hands-on collaborative learning seminar with project-based tasks to get up to 45 students actively involved in the experience. Classes target a higher skill level audience and are first-come, first-served.
Bringing together several key voices on a given topic that can sound-off on opposing perspectives, provide a rousing dialogue, or elevate the conversation around a current issue to new levels.
A CEO, entrepreneur, or thought leader providing insight on a company or topic that was disruptive in an industry or created a new landscape in the social web that has affected people on a global scale.
“Together with our amazing partners and our growing community, we are passionate about accelerating our understanding of social media’s role in society. We recognize that through collaboration we can deepen our knowledge, share ideas, and inspire each other to take full advantage of the incredible opportunities in front of us.”- Toby Daniels - Founder & Executive Director, Social Media Week
60 to 75 minutes45 -90 minutes20-60 minutes
EVENT SUBMISSION OPENS Oct 10
EVENT SUBMISSION DEADLINE Dec 6
EVENT FORMATS enhancing the attendee experience through high-level content, installations & activations
+ Is there a leading voice that can keynote to start the
content track and set the tone?+ Short, rapid-fire talks can be challenging: will there be
a coach or rehearsal to insure the talks go smoothly?+ Will the presenters use projected decks / visuals?+ Will there be a large enough community that will
want to attend and dive deep into this content?+ Who will emcee the track and introduce speakers?
CONTENT TRACKSRAPID FIRE, BACK-TO-BACK TALKS
SPECIAL EVENTSDINNERS, PITCH-EVENTS, GATHERINGS
BRAND INTEGRATIONEXHIBITION AND MARKETPLACE
+ What makes the event unique or compelling?+ Will there be any components that attendees will
want to share or tout to their friends?+ How will the event be marketed and promoted?+ Do you have a team that can coordinate all details
of the venue, A/V, signage, production, and
streaming?+ Is this covering the most current content / topics?
+ Integration includes a physical installation with WiFi,
standard furniture, and a plasma screen.+ Design and creative strategy support is provided+ A great opportunity for digital branding and onsite
physical signage at Campus.
Partner with SMW NYC for the opportunity to have a physical and interactive presence at Campus and showcase your product or services to all attendees.
Independently host a single event, curated gathering, performance, party, breakfast, competition, dinner, or an entire day of category specific programming at a unique venue.
A series of talks and events on a given subject or idea, hearing from speakers via short 5 to 10 minute presentations, combined with other keynotes, or interviews over a several hour period.
Please let us know if you would like to consider additional brand integration in the Marketplace or Exhibition spaces.
3-4 hours 1-3 hours
EVENT SUBMISSION OPENS Oct 10
EVENT SUBMISSION DEADLINE Dec 6
CASE STUDIES & TESTIMONIALSstories from brands, agencies, tech companies, & industry thought leaders
KEYNOTE TALK WITH WARBY PARKER CEO, NEIL BLUMENTHAL
Neil Blumenthal, Co-CEO of Warby Parker, gave a keynote talk on Inventors Day during Ideas
Connected at SMW NYC 2013. Neil shared insights into how he and his fellow co-founders started their business as a way to disrupt and revolutionize the
overpriced and outdated eyewear industry. Watch a video of this session.
FAST COMPANY’s SOCIAL BRANDS
Fast Company presented their list of the Most Innovative Social Companies of 2013 at the
Bloomberg Business & Entrepreneurship Hub, prior to publishing it in that month’s magazine. Presentations included the most innovative social media companies
and their plans for 2013. Watch this session here.
BIG BOI & JANELLE MONÁE LIVE CONCERT
During Social Media Week, Janelle Monáe and Outkast’s Big Boi performed live at an event hosted
by Social Media Week and Nokia Music in downtown LA. More than 1,500 people attended, securing their tickets via a Twitter promotion and giveaway. Watch
a recap video of this incredible performance here.
“Social Media Week is like a collective mind getting in touch with itself - an autonomous being reaching for new levels of intelligence. The facts everyone exchanges - though valuable - seem less significant than the acknowledgment we're all thinking and caring about the stuff that matters.”
Douglas RushkoffAuthor, Program or Be Programmed
David Berkowitz, Chief Marketing Officer of MRY
John Winsor CEO of Victor & Spoils and Chief Innovation Office, Havaas Worldwide
“Social Media Week is changing the definition of what a great conference is. Of all of the events I have a chance to speak at and participate in, this is by far my favorite.”
“Digital is revolutionizing the way people connect with each other — and Social Media Week has remained at the forefront of this trend by bringing together some of the most innovative thinkers in marketing, tech, and media at its global conferences.”
CASE STUDIES & TESTIMONIALSstories from brands, agencies, tech companies, & industry thought leaders
THE 140-CHARACTER RESUME: HOW YOUR SOCIAL FOOTPRINT CAN GET YOU HIRED
The Daily Muse hosted an event at AppNexus in February 2013 that gave tips and best practices for
getting hired through social media, with panelists from NPR, NBC, Mashable, and AppNexus. This popular event generated 1455 social mentions for
#SMW140Resume. Read a recap via Storify here.
SMW NYC 2013 CLOSING PARTY
To wrap up SMW NYC, organizers Crowdcentric and MKG, together with Global Headline Sponsor Nokia
and Supporting Party Sponsors HouseParty and BuzzFeed hosted the Official Closing VIP Party at The Angel Orensanz Center for Contemporary Art.
WARBY PARKER & GOOGLE+
Eyewear designer Warby Parker teamed up with Google+ to replace the traditional mirror found in
eyewear displays. Attendees used Google+ Hangouts, where they were able to get feedback from celebrities, influencers and fashion experts.
ALEXIS OHANIAN TELLING US ALL HOW INTERNET MAKES THE WORLD SUCK LESS
BRIAN STELTER & DAVID CARRDISCUSS THE FUTURE OF MEDIA
SCOTT HEIFERMAN PRESENTING IDEAS ON THE POWER OF MEETUPS
CASE STUDIES & TESTIMONIALSstories from brands, agencies, tech companies & industry thought leaders
FORD FIESTA MOVEMENT
Kicking off SMWNYC on Tues. Feb 19 at Bloomberg, Scott Monty, Global Head of Social Media, gave a keynote address to launch the new Ford Fiesta Movement, seen by a packed audience of journalists & executives.
PEPSICO GLOBAL TOUR
As part of a global partnership, PepsiCo sent a number of key executives on a tour of three SMW cities, starting in New York, then London and Sáo Paulo. In each city they were able to speak at events and engage with local SMW communities.
Michael Lazerow CEO of Buddy Media
Bonin BoughVP of Global Media and Consumer Engagement at Mondelēz International
"Buddy Media is proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued growth and innovation from the Social Media Week team.”
“This year’s Social Media Week was a truly global phenomenon — showcasing borderless brands, via the power of social media. We are proud to have been an integral partner — with PepsiCo employees contributing to discussions and idea exchanges on three continents.”
CREATIVITY & AUTHENTICITY IN THE SOCIAL AGE WITH BUZZFEED
CROWDFUNDx NYC, TALKS AND LIVE PITCH EVENT
Media site, BuzzFeed, reminded us that, whether we know it or not, the content we share says a lot about our identity. They included best practices for social sharing under the analogy of a cocktail party, providing key take-aways and devices. Check out a recap and video of this session at JWT here.
SMW and Crowdfunder partnered together to bring crowdfunding leaders to discuss the latest rulings and share visions for the future of the industry, culminating in a pitch event for a $25k cash prize. Check out more on this event here.
CONTACTS
FOUNDER & EXECUTIVE DIRECTOR Toby Daniels [email protected]
GLOBAL HEAD OF PARTNERSHIPS Benjamin Scheim [email protected]
GLOBAL DIRECTOR OF SALES Katya Libin [email protected]
DIRECTOR OF MARKETING Giorgia Lucciola [email protected]
DIRECTOR OF COMMUNICATIONS Nicky Yates [email protected]
SALES & MARKETING
DIGITAL CREATIVE DIRECTOR Dave Brown [email protected]
ACCOUNT MANAGER Dushane Ramsay [email protected]
DESIGN AND PRODUCTION