Upload
smics2011
View
1.000
Download
1
Embed Size (px)
DESCRIPTION
Assembling the top minds of social media with industry visionaries. Exclusive presentations by Marketing Guru Don Peppers, Facebook CIO Tim Campos, MicroStrategy CEO Michael Saylor, Altimeter Group Principal Brian Solis, and others. Nowhere else in Europe will you be able to hear the views and experience of so many people at the cutting edge of social media monetization. Interact, participate in workshops, and gain exclusive access to this exceptional panel.
Citation preview
Tuesday 12th July
15:30
Registration, Lunch and Networking
WelcomeKarl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy
Opening Keynote: “Engage or die!”Brian Solis, Book Author, Analyst, Sociologist & Futurist
Intelligent Commerce – now!Michael J. Saylor, CEO and Founder MicroStrategy
From CRM to Social CRMDon Peppers, Founding Partner Peppers & Rogers
12:00
14:15
21:00
16:00
14:00
Close
Party - Zelos World
Break
17:15
18:15 Social media impacting brands and media spendMartin Hubert, CEO eprofessional/Axel Springer group
19:00
Agenda
Wednesday 13th July (am)
10:10
WelcomeSanju Bansal, Chief Operating Officer, MicroStrategy
Why you really should “like” facebookTim Campos, CIO, Facebook
MicroStrategy Social PlatformMichael J. Saylor, CEO, Founder and President, MicroStrategy
alert: Maximizing the Potential of Your Facebook Fan BaseFernando Gonzalez, Senior Director, alert, MicroStrategy
Customer AwardsSanju Bansal, Chief Operating Officer, MicroStrategy
Social Intelligence Customer Case: Guess? incMike Relich, Executive Vice President, CIO and Strategy, Guess? inc
09:00
09:40
12:30
10:50
09:10
How to implement a social media strategyProf. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group
How to convert fans into “Superfans” and why you shouldDon Peppers, Founding Partner Peppers & Rogers
Lunch
Harnessing the Power of Facebook Data (Easier Said than Done!)Mark LaRow, Vice President, Products, MicroStrategy
10:30
11:15
11:30 Social Intelligence Customer Case: M2BeautéFrank Zurlino, Managing Partner, Horn & Company
11:45
13:15
Agenda
Wednesday 13th July (pm)
16:00
Introduction & moderationProf. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group
Demystifying Facebook MarketingRoland Fiege, Senior Director of Social Media Marketing, MicroStrategy
Social Intelligence for RetailersChristian Pereira, Senior Director Sales Social Media, MicroStrategy
Social Intelligence for Hospitality & EventsNishat Mehta, Vice President, alert, MicroStrategy
Closing AddressKarl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy
Open end: round table discussions and Q&A all speakersKarl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy
14:15
15:15
17:00
16:45
14:30
Agenda