LEAN ENTREPRENEURSHIP PROJECT

NOVEMBER 2014 | SESSION #10

Gergő Kalamár 159114527Mariana Taylor 152113306

João Gomes 152114123Csilla Bus 159114516

All services, here.Search. Review. Enjoy.

During this week we are starting to define the Confi main activities and processes, according to what we learned during session 8. 

Which activities can be automized and which ones should be outsourced?

Processes will help us to have a clear and an organizing view of how Confi will work in a coordinated way. While designing these you also realize what kind of people are needed in to your organization.

Without complexity, With detail!

Organizational Framework Value Chain.

1Lessons.Learned#Session.9

What we have learnt?

Lean Project | November 2014

Key Activitie

s

Key Resourc

es

Key Partners

Key activities required by Confi business model

Choose critical processes for each activity

Design processes identifying start moment, tasks, decision times and end

2

Lean Project | November 2014

Lessons.LearnedProcesses.Identified

Perf

orm

an

ce

Assessem

en

t

Con

tact

Sale

s

End

Start

Checking the performance measure of service providers

Contact: Offer options to improve (automatically)

Contact: “Congratulations” (Automatically)

Subscription Reminder

Personal Assistance

Do they perform

well?

Answer?

GOOD

NO

BAD

YES

14 Main Processes involved:

1. Define Strategic Plan

2. Monitor Execution of the Strategic Plan

3. Execute Marketing Campaigns

4. Implement “Sales Machine”

5. Execute Operations

6. Support Clients

7. Evaluate Value Satisfaction

8. Manage Cash Flow

9. Hire Team

10. Evaluate Team

3Processes.Identified30.Processes

Lean Project | November 2014

11. Crest webpage

12. Registration on webpage

13. Search optimization

14. Customer Relation

Note: For processes 11, 12, 13 and 14 we identified more subprocesses. In total, we count 32 processes. (To see in more detail, visit our blog)

Lessons.LearnedValue.Chain

4

Lean Project | November 2014

Marketing

Finance and Accounting

Research and Development

CRM Operations

Marketing

Sales

Human Resources

Informatic Systems

Ads

5

Lean Project | November 2014

Component: Revenue Stream

Hypothesis

Confi.pt will have revenue from ads.

TestMake short interviews all together with 10 service providers and companies and ask them, if they would pay for advertisement in the confi.pt website.

Validation

If at least 4 service provider or company is interested to pay for ads.

Results4 out of 10 are interested to pay for ads if Confi webpage would be a considerable demand.

Revenue.StreamHypothesis.Results

Component: Revenue Stream

Hypothesis

Confi.pt will have revenue from subscription.

Test

Make short interviews all together with 10 service providers and companies and ask them, if they would pay 19 euros for half a year subscription after the first free half a year, if they see confi.pt as a website which deliver them customers.

Validation

If at least 7 service provider or company is interested to pay for subscription.

Results8 out of 10 are interested to pay for a subscription if Confi will be a well known page.

Subscriptions

Subscription after 1st year

6

Lean Project | November 2014

Component: Revenue Stream

Hypothesis

Confi.pt will have higher revenue from subscription after the first year.

Test

Make short interviews all together with 10 service providers and companies and ask them, if they would pay 25 euros for half a year subscription after the first year, if they see confi.pt as a website which deliver them customers.

Validation

If at least 7 service provider or company is interested to pay for subscription.

Results8 out of 10 (answers 'total) are interested to pay for subscription after 1st year (as a trial period)

Revenue.StreamHypothesis.Results

Note:

•We contacted 20 different services providers by email. These companies provide cleaning services, painting services, electrical services, babysitting and nannies, accounting services and/or private teachers.

•During next days we’ll expect more answers and feedback.

•Comments:

“Quanto à sua questão, estamos dispostos a pagar caso nos potencie negócios. Para isso temos de testar.”

“Preferimos sempre o marketing mais económico.”

“ Penso que o preço é mesmo muito baixo.”

7

Lean Project | November 2014

Interviews.SurveysHypothesis.Results

http://www.slideshare.net/MarianaTaylordeJesus/summary-of-interview-and-survey-results-hypothesis-validation

8MVP.3Website.Prototype

Lean Project | November 2014

9Channels.SocialMediaCounting.Views

Confi on Facebook

Lean Project | November 2014

40 likes

Confi Blog

100 visits

Confi Landing Page

280 clicks “try Confi”80 requests and 20 video

views

All services, here.Search. Review. Enjoy.

Thank you!