1

Hi there. October 2010

2

I’m John CaplanFounder of OpenSkyformer CEO Ford Models & President of About.com Network

john@shopopensky.com

OpenSky Confidential and Proprietary 3

I BELIEVE WE SHOULD ALL CREATE MORE VALUE THAN WE TAKE

OpenSky Confidential and Proprietary 4

THE TOOLS OF THE INFORMATION ECONOMY GIVE US THE OPTION TO BE SELF-RELIANT

OpenSky Confidential and Proprietary 5

WE NOW HAVE THE POWER TO MAKE OUR OWN SCHEDULES, TO LIVE OUR PASSION, TO MAKE MONEY DOING WHAT WE LOVE

OpenSky Confidential and Proprietary 6

TO BE INDEPENDENT AND SUPPORT THE LITTLE GUY, THE RISK TAKER, THE INCONOCLAST

OpenSky Confidential and Proprietary 7

this is you.

Me

OpenSky Confidential and Proprietary 8

How you interact with friends.

Me

OpenSky Confidential and Proprietary 9

How you entertain.

Me

OpenSky Confidential and Proprietary 10

How you share information.

Me

OpenSky Confidential and Proprietary 11

How you publish.

Me

OpenSky Confidential and Proprietary 12

platform tools put you at the center of relationship economy.

OpenSky Confidential and Proprietary 13

THEY ARE FREE AND MAKE YOU VERY POWERFUL

OpenSky Confidential and Proprietary 14

THE SOURCE OF YOUR POWER IS THE ENGAGEMENT OF YOUR COMMUNITY

OpenSky Confidential and Proprietary 15

PEOPLE TRUST YOU.

OpenSky Confidential and Proprietary 16

PEOPLE TRUST YOU.BE HONEST. DON’T SELL YOUR POV.BE TRANSPARENT.

OpenSky Confidential and Proprietary 17

HOW CAN YOU MAKE MONEY?

OpenSky Confidential and Proprietary 18

ADS FROM GOOGLE?

AD NETWORK?

AFFILIATE LINKS?

SUBSCRIPTIONS?

COMMERCE?

OpenSky Confidential and Proprietary 19

ADS FROM GOOGLE? NOT ENOUGH DOUGH

AD NETWORK?

AFFILIATE LINKS?

SUBSCRIPTIONS?

COMMERCE?

OpenSky Confidential and Proprietary 20

ADS FROM GOOGLE? NOT ENOUGH DOUGH

AD NETWORK? LOW CPMS AND IMPLIED ENDORSEMENT

AFFILIATE LINKS?

SUBSCRIPTIONS?

COMMERCE?

OpenSky Confidential and Proprietary 21

ADS FROM GOOGLE? NOT ENOUGH DOUGH

AD NETWORK? LOW CPMS AND IMPLIED ENDORSEMENT

AFFILIATE LINKS? KIDNAP YOUR RELATIONSHIPS

SUBSCRIPTIONS?

COMMERCE?

OpenSky Confidential and Proprietary 22

ADS FROM GOOGLE? NOT ENOUGH DOUGH

AD NETWORK? LOW CPMS AND IMPLIED ENDORSEMENT

AFFILIATE LINKS? KIDNAP YOUR RELATIONSHIPS

SUBSCRIPTIONS? SIPS VS. MEALS

COMMERCE?

OpenSky Confidential and Proprietary 23

ADS FROM GOOGLE? NOT ENOUGH DOUGH

AD NETWORK? LOW CPMS AND IMPLIED ENDORSEMENT

AFFILIATE LINKS? KIDNAP YOUR RELATIONSHIPS

SUBSCRIPTIONS? SIPS VS. MEALS

COMMERCE? YES. DIRECT TO FAN ENGAGEMENT

OpenSky Confidential and Proprietary 24

THE BEST BUSINESS TO BE IN IS A DIRECT RELATIONSHIP WITH YOUR AUDIENCE.

OpenSky Confidential and Proprietary 25

WHY?

OpenSky Confidential and Proprietary 26

OPPORTUNITY!

OpenSky Confidential and Proprietary 27

WOW.YOU DRIVE $1.5 TRILLION OF TRANSACTIONS (FOR OTHER BUSINESSES)

28

What is your opportunity?

OpenSky Confidential and Proprietary 29

Curate the world.

OpenSky Confidential and Proprietary 30

Freedom. Independence.

31

What does this mean for brands?

OpenSky Confidential and Proprietary 32

BRANDS KNOW THAT YOU’RE EITHER AN APOSTLE OR A TERRORIST

OpenSky Confidential and Proprietary 33

Engage apostles

Consumers are 500% more likely to buy something recommended by someone they trust

34

500 mm people on Facebook

150 mm on Twitter

2 bn videos watched daily on YouTube

3.7 mm “mommy blogs”

OpenSky Confidential and Proprietary 35

Democratization of commerce is here.

OpenSky Confidential and Proprietary 36

Facebook: likes help FB sell more targeted ads.Polyvore: creativity becomes ad $MyLikes: better, but only CPM’sOpenSky: your customer, your commerce, your $

OpenSky Confidential and Proprietary

Over 6,000 people today, growing daily…

Lo Bosworth Alicia Silverstone Jessica Seinfeld

Tosca Reno

Time Out New York

Marcus Samuelsson

Natalia Rose Sophie Uliano Lucky Magazine Alissa Cohen

Manouschka Guerrier Vital Juice

Debbie Lee Frank Fontana

EcoStiletto

OpenSky Confidential and Proprietary 38

what people are saying.

“OpenSky may have cracked the code for web publishers and small e-tailers, delivering profits to both while helping consumers with a pain-free shopping experience.” – Fast Company

OpenSky Confidential and Proprietary 39

how it works.

OpenSky Confidential and Proprietary 40

how it works.

OpenSky Confidential and Proprietary 41

how it works:

OpenSky Confidential and Proprietary 42

how it works.

OpenSky Confidential and Proprietary 43

how it works.

OpenSky Confidential and Proprietary 44

how it works.

OpenSky Confidential and Proprietary 45

how it works.

OpenSky Confidential and Proprietary 46

how it works.

47

Thank You!John CaplanFounderjohn@shopopensky.com