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2015 PARTNERSVirtual Conference & Expo
Oct. 19-21
Sponsor Opportunities
2014 marked our first PARTNERS Virtual Conference – IT WAS A TREMENDOUS SUCCESS!
More than 6,300 session attendance viewers
Average attendee engaged more than 8 hours 44 minutes
Over 700 attendee Q&A interactions
Live broadcasts featured over 35+ guests in 3 days
95.7% of unique visitors saw some type of sponsor message
1,478 document downloads
705 total chat posts
2014 PARTNERS Virtual - Key Stats
Connect your brand with a global audience in the way they want to connect. The Virtual Conference offers:
A virtual Exhibit Hall
Access to general sessions
Breakout sessions
Multiple live reporting sessions including 24 live “News Desk” sessions
Reports from the Expo Hall floor
And more – all in an interactive environment
2015 Will Be Bigger And Better
PRIME TIME INTERNET BROADCAST viewing exposure to a targeted group of practitioners and thought leaders around Big Data, Analytics, Data Warehousing and Digital Marketing.
- Extremely targeted marketing and at a fraction of the cost of what any other broadcast channel would
charge.
STRATEGIC SALES & MARKETING OPPORTUNITIES by posting key product and service information to review, download and share in your custom Virtual booth.
- Generate pre-qualified leads, communicate real-time and with follow up emails.
- Expand your target audience and draw more national and international clients.
- Ability to track and rank the leads, activity and interest areas of prospects who visit your booth.
- Real-time access to your new sales leads.
- Increase the number of brand impressions by promoting products, demos, case studies and more.
Exhibitor / Sponsor Benefits
CREATE BUZZ INSIDE AND OUTSIDE YOUR COMPANY as employees have access to see your presentation, even if they are not registered for the event.
- Rebroadcast your featured session directly on your company’s website - delivering your message
to an even bigger audience.
- Increase your company’s visibility within the PARTNERS global community.
- Stay in touch with your Virtual prospects and further promote your products and services after the
event via on-demand and email communication options.
- Increase your company’s brand awareness and thought leadership programs.
Exhibitor / Sponsor Benefits
Making the decision to engage with the world’s most advanced community of data, analytic and marketing practitioners is smart.
Sponsoring or exhibiting at PARTNERS Virtual Conference can move you from engagement to ROI.
Some of the biggest names in the industry continue to look to this event as a category leader for the data-driven. You should, too!
In Good Company
In 2014, Virtual sponsors got their brands in front of over 2,000 total Virtual attendees from 60 companies including:
Engage the Data Driven
American AirlinesAbbott LaboratoriesAir CanadaAce HardwareAIGAmerican Eagle OutfittersAmerican Express CompanyAmica Mutual Insurance CoApple, Inc.Arrow ElectronicsAT&TBank of AmericaBlue Cross& Blue Shield TNBoeing CompanyCapital One Financial CorpCatepillar, IncCoca-Cola Refreshments USACharles Schwab & Co.CIGNA Corp.Cisco SystemsColumbia Sportswear Co.Comcast CorporationCVS CorporationDell Inc.Delta Airlines, Inc.
The DIRECTV GroupeBay, Inc.Expedia,Inc.FedEx CorporationFord Motor CompanyGlaxoSmithKlineDoDaddy.comHertz CorporationIBM Global ServicesIntel CorporationJohnson & JohnsonKiewit CorporationKohl’s CorporationLexisNexisLloyds Bank plcLowe’s Company, Inc.McCain Foods Limited, Inc.MGM Resorts InternationalMicrosoft CorporationMonsanto CorporationMorgan StanleyNationwideNikeOffice Depot, Inc.Paypal, Inc.PepsiCo
PG&E CorporationRust-Oleum CorporationSAS Institute, Inc.SC Johnson & SonSears Holding CorporationSIRIUS XM RadioSouthwest AirlinesSony Pictures EntertainmentSprint Nextel CorporationStaples, Inc.Target CorporationThe Home Depot, Inc.TIAA-CREFTime Warner Cable3MUS Marine CorpsUBISOFTUnion Pacific RailroadVerizon Communications, Inc.Volvo Car CorporationWalgreen Co.Wal-Mart Stores, Inc.Wells Fargo & CompanyWyndham Worldwide
Virtual Conference Event Dates
Event will run 3 days in conjunction with the physical event
Monday October 19General SessionBreakout and Sponsor Sessions News Desk Expo Hall
Tuesday October 20Breakout and Sponsor SessionsNews Desk Expo HallExpo Hall Event/Gamification
Wednesday October 21Breakout & Sponsor Sessions News Desk Expo HallGeneral Session
The Virtual Experience
Environment will consist of:
* Lobby/Homepage * Session Rooms * Expo Hall * News Desk * Resources
Interactive event platform that works natively across all devices utilizing a standard web
browser
Attendees will be able to attend select sessions and interact with other attendees
through social media, discussions and chat
Sessions will be live and available on-demand for 90 days after the event
Marketing Opportunities
Building the Virtual Environment
Virtual Lobby
Building the Virtual Environment
Virtual Expo Hall
Expo Hall/Sponsor Booth
Each exhibitor gets to build and customize their booth to meet their brand and product requirements. Teradata to provide training for this simple, turnkey build.
Exhibitors can access leads and attendee interactions in real time and see detailed analytics into each attendees interactions with their booth presence
Exhibitors are encouraged to have staff dedicated to their virtual presence just like the physical event
Marketing Opportunities cont.
Sponsor Booth Capabilities
Company intro copy (capabilities, product
features, branding, etc.)
Present sponsor produced corporate videos
Real-time chat between sponsor staff and
prospect clients
Post white papers, sell sheets, case studies, etc.
for prospect client downloading
Request for a sales call portal
Survey link option
Sponsor links to sponsor’s social channels
Sponsor link to company website
Marketing Opportunities cont.
News DeskPrinciple and Major sponsors have the opportunity for your designated spokesperson to be interviewed live
Interview is broadcast within the virtual environment Also, broadcast publicly on teradata-partners.com to increase
exposure
Dedicated professional anchor interviewing: Key presenters Key Teradata thought-leaders
Sponsor Opportunities: Live 1- 5 minute interview 10 – second bumper commercial Branding opportunities include on screen
and mug placement (mugs provided by sponsor)
Marketing Opportunities cont.
Session Presentation
Principle and Major Sponsors have the opportunity for your company spokesperson to be a dedicated presenter in one of the on-site conference sessions.
Session is broadcast within in the virtual environment to a global audience
Marketing Opportunities cont.
Promotional Sponsor Banners
Principle and Major Sponsors have the opportunity for your company to display your company promotional banner on-site in one of our high visibility areas.
All sponsors receive a web banner on the Virtual website for the duration of the event.
Marketing Opportunities cont.
Exhibitor / Sponsorship Opportunities
PRINCIPLE
$45,000
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MAJOR
$20,000
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SUPPORT
$10,000
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VIRTUAL CONFERENCE SPONSORSHIPS
Exhibitor / Sponsor Fee
Live News Desk:
Prime Time Slot
Standard Time Slot
Session Presentations
Extend Your Webcast Reach
Create Company Buzz
Promotional Sponsor Banners:
On Location at Conference
Virtual Conference
Exhibitor Booth:
Physical Space (Size based on level)
Virtual Space
Interest Tracking
Note: The news desk is available to Principal and Major sponsors and packaged based upon the level of sponsorship selected. Once the 24 slots are gone, they
are gone. Virtual sponsors are not required to have a physical booth sponsorship to participate as a sponsor in the virtual event. Virtual booth creation (if desired) is
an additional $500.00. Attendance at training to manage prospect interactions still mandatory.
Exhibitor / Sponsorship Add-On OpportunitiesOPTION: News Desk SponsorshipPrime on camera sponsor logo placement during designated 60 minutes of interview sessions(2) on-air host sponsor mentions :15 second sponsor produced spot airs 1x at conclusionSponsorship includes additional free Virtual passes Available to Principle sponsors only. Limited slots available.
= sponsor logo area
Exhibitor / Sponsorship Add-On Opportunities
Note: The news desk is available to Principal and Major sponsors and packaged based upon the level of sponsorship selected. Once the 24 slots are gone, they
are gone. Virtual sponsors are not required to have a physical booth sponsorship to participate as a sponsor in the virtual event. Virtual booth creation (if desired) is
an additional $500.00. Attendance at training to manage prospect interactions still mandatory.
OPTION: “PARTNERS PULSE” SPONSORSHIPPre-recorded 2:00 minute floor updateNews reporter format4 daily Partner Pulse updatesSponsor gets microphone wrap, continuous on air logo placement during the Pulse and reporter intro/exit mention
Note: The news desk is available to Principal and Major sponsors and packaged based upon the level of sponsorship selected. Once the 24 slots are gone, they
are gone. Virtual sponsors are not required to have a physical booth sponsorship to participate as a sponsor in the virtual event. Virtual booth creation (if desired) is
an additional $500.00. Attendance at training to manage prospect interactions still mandatory.
Exhibitor / Sponsorship Add-On Opportunities
OPTION: GAMEIFICATION SPONSORSHIPPremium space sponsor logo placement on Gameification page
Note: The news desk is available to Principal and Major sponsors and packaged based upon the level of sponsorship selected. Once the 24 slots are gone, they
are gone. Virtual sponsors are not required to have a physical booth sponsorship to participate as a sponsor in the virtual event. Virtual booth creation (if desired) is
an additional $500.00. Attendance at training to manage prospect interactions still mandatory.
Exhibitor / Sponsorship Add-On OpportunitiesOPTION: VIRTUAL EMAIL LOGO PLACEMENTPremium space logo placement within outgoing Virtual emails with sponsor recognition
Questions and How to Sign Up
Ken Bacon
Sponsorship Sales ManagerO: (702) 944-9683
C: (339) 221-3276Fax: (509) 757-1168
