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14 june - 14 sept Spain
Fernando Moros & Yeo Young Suk
1. Introduction2. The event
3. Management strategies4. Data compilation
5. Sustainability and Post-Expo6. Visitors’ impression
Q&A
1. Introduction
1. Introduction
1.3. Comparative Yeosu / Zaragoza
Zaragoza Yeosu
city ranking 5th
city's population 600,000 300,000
geoMid point of the 2 main cities in Spain. Well connected by rail and road from 2005.
weather in summer Very hot 40 C, but dry
Country's population 45 million 49 million
borders peninsula peninsula
Promo video: http://www.youtube.com/watch?v=lpN0XosQWPIVirtual visit: http://www.youtube.com/watch?v=bDKoYvVcUnI
2. The event
Theme:Water and sustainable development
2. The event
Fluvi
2. The event
Sitehttp://www.turismodezaragoza.es/ciudad/expo2008/plano.php
Thematic pavilions (emblematic permanent buildings):1. Bridge Pavilion 2. Water tower 20. Aquarium
Institutions pavillions (permanent buildings):
19. Spain pavillion 22. Aragon pavilion
Participants (105 countries)
Thematic plazas (to be removed after Expo):6. Extreme water 11. Thirst 13. Cities of water 14. Oikos 18. Shared water7. The Faro NGO's and civil associations: Red Cross, Adena, Oxfam, Citizens initiatives
2. The event
Site
2. The event
Site
Arquitecto: Zaha Hadid
Superficie: 7.000 m²
Pabellon puente
2. The event
SiteTorre del agua
2. The event
SiteAcuario
2. The event
SiteAragon pavilion
2. The event
SitePavilions
2. The event
SiteInternational Pavilions: Korea
http://cronicadelaexpo.es/blog/2008/09/14/el-gigante-de-agua-coreano-una-entranable-alegoria-del-siglo-xxi/
2. The event
EntertainmentAgenda: http://www.expozaragoza2008.es/Agenda/seccion=768&idioma=en_GB&cal=02092008.do
Show Iceberg http://www.youtube.com/watch?v=L0kJt604J0M&feature=related
2. The event
Show Hombre Vertiente http://www.youtube.com/watch?v=C5U9yOfdutE&feature=related
Entertainment
2. The event
Show Cirque du soleil http://www.youtube.com/watch?v=bDdtL2qRIa8
Entertainment
3. Management strategies
3. Management strategies
Business centre
3. Management strategies
Voluntaries
SponsorsPartners +6M (major local banks, Telefonica, Endesa, Acciona, Renault)Sponsors + 2MMedia sponsors Content sponsors. Friends of the Expo
Marketing and media: InternetPromotional video http://www.youtube.com/watch?v=lpN0XosQWPIVirtual visit http://www.youtube.com/watch?v=bDKoYvVcUnI
Education and Culture: Virtual pavilion and The Water tribunehttp://www.e-waterexpo.com/index.php
Tourism across the region: 7 routes for 7 days
4. Data
Extension
25Ha + 100Ha Parque del Agua
Number of countries 105
Number of visitors 7 million visitors mainly nationals. 4% foreigners
Cultural activities 5,000
Public investment 700 M +1,500 M (additional plan)
Private investment 120M
# workers 5,000
# working hours 7M
mortal accidents 0
Voluntary staff 12,000 + 40,000 supporters
beds needed 40 mil-80mil
beds available 25mil campsite, university, private
Green areas Duplicated in one year
touristic river boat passengers
20,000
touristic bus passengers 187,900 double than previous year
Bus lineas Expo 5M people
Bicycle use Increase of roads and the use
visits to monuments triple than previous year
Hotel ocupation full previous year 65%
4. Data
5. Sustainability
Fair trade
Hydrogen vehicles
Recycled and locally produced materials
The metropolitan park of water (http://www.parquedelagua.com/vista/index.php)
Business park (http://www.heraldo.es/noticias/la_nueva_vida.html)
UN office (http://www.un.org/esa/desa/)
5. Sustainability
Business park
5. Sustainability
Business park
5. Visitors’ voice
•Waiting hours to enter to many exhibitions
(Aquarium, Spain, Aragon, Germany, Japan) and a half-way solution: The fast-pass >
•Excessive prices (lockers-5e, parking-12e, expensive food and water)
•Weak contents in some pavilions or too much touristic promotion
•Inescapable high Temperatures.
Not much to do, but it inevitably amplifies visitors’ discontent. > more fountains.
•Lack of organization and improvisation on the first days of the eventSlow service in bars and shortage of supplies. Long wait.
Night-pass big limitations in terms of open visits.
Loud sound of the 6+2 stages affecting locals and other shows
Deficient accessibility for elderly and younger children in carts.
Q & A
