Technology and SJMA:Another layer to Museum Experience

About Me

How does it help Museum Experience?

• Offers another layer

• Audio, visual, interactive

• Brings visitors closer to the artists and process

• Allows visitors to go at their own pace

• Keeps visitors engaged longer in the galleries

• Helps to receive grants and fulfills grant requirements

• Extends the museum beyond it’s physical walls

Summary of current technology uses:

• PodCast (iPod tour)

• Cell phone tours

• Kiosks

• Website

PodCasts(iPod Tours)

iPod Audio Tours

• iPod check-out in the lobby

• Download files from our website

What have we been offering?

iPod Audio Tours

• Visual Politics: the Art of Engagement

• Arte Caliente: Art from the Joe A. Diaz Collection

• Eternidades del instante: Gustavo Ramos Rivera

• Edge Conditions: World Processor

• Suburban Escape: The Art of California Sprawl

• New Year, New Gifts

Visual Politics

Included commentary that was relevant and current to political issues in the state of California

Arte Caliente

Margie Maynard interviewed art collector Joe Diaz about his art and his relationships to the artists in his collection.

Gustavo Ramos Rivera

Poets from Youth Speaks were invited to write poems inspited by Rivera’s work. The recorded poems were combined with jazz and

music.

Edge Conditions

Audio labels were recorded for the work World Processor to help guide visitors through all the various globes.

Suburban Escape

Curator Ann Wolfe conducted phone interviews with artists and historians.

New Year, New Gifts

Two interviews combined to offer multiple perspective.

iPod Audio Tours

What are we offering now?

• An actual podcast

PodCast:What is it?

Elements of a Podcast

audio fileand RSS File

Web Server storage

RSS Client ( iTunes, Odeo, Yahoo... )iPod

Our PodCast on the iTunes Music Store

Cell Phones

Cell Phone Technology

Partnering with a company called Guide by Cell

Cell Phone Tours

• For the most part Identical to the audio on the iPod Tours

• Convenient

• Technology that more people are familiar with

• Audio quality not as good as the iPod tour

Cell Phones - Other Uses

• Commenting

• Voiceapedia

• Artwork voting

• Engaging teens

• Scavenger hunt

Kiosks

Kiosk - Current Uses

• e-cards

• commenting

• questions answering

Kiosks - Future uses

• Access permanent collection

• Membership sign up

• Future events

• Video and audio of artists

Website

Current Website

• Static/informational

• No interactivity

• Limited expandability

• Accessibility issues

• Non-standards based

• Bad interface

Web 2.0/Next Generation Web

Web 2.0

• Dynamic

• User generated content

• Interactivity

• Social-networking

• Web based applications

• Syndication

• Use of web standards

Amazon.com

Flickr.com

YouTube.com

MySpace.com

Wikipedia.com

The next generation SJMA Website

Questions?

Chris AlexanderManager of Interactive Technology

calexander@sjmusart.org

Get todays audio and slides at:www.chris-alexander.com/presentation

Challenge #1

• Take Photos in or out of museum

• Go to Flickr.com

• Go to Groups and search for SJMA

• Upload photos to the SJMA group

Challenge #2

• Go to Wikipedia.com and search for San Jose Museum of Art

• Add something new and factual to the page

Challenge #3

• Download iTunes if you do not already have it from itunes.com

• Go to the iTunes Music Store

• Search for SJMA

• Subscribe to the podcast

Challenge #4

• Go to Amazon.com

• Search out catalogues for produced by SJMA, i.e. Jennifer Steinkamp, Not-so-Still Life, Selections

• Add a review of the catalogue