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Sirius Models: The Building Blocks of B2B

18 New Models to be Unveiled at SiriusDecisions 2015 Summit!

May 12-15, Nashville

The B-to-B Incentive Framework helps organizations align the way they

drive expectations and behavior within sales, marketing and product

functions, and build their rewards programs in a complete and best-in-

class way.

The SiriusDecisions Digital

Transformation Framework

provides a methodology for

evaluating digital imperatives as well

as a roadmap for building a

sustainable digital approach for

sales, marketing and product

functions.

The Revenue Ecosystem addresses

the challenges that b-to-b leaders face

as competitive pressures, combined

with increased buyer and customer

expectations, transform the ways that

product, marketing and sales

ecosystems interact and operate.

The Keys to Succeeding with

Integrated Solutions encapsulates the

key elements that organizations need to

consider when they attempt to develop

and go to market with solutions rather

than standalone products.

The SiriusDecisions Aligned B-to-B

Experience Framework combines the

buying cycle and customer lifecycle to

streamlines the definition of customer

needs and company goals both pre-

and post-sale.

The SiriusDecisions Channel

Program Model increases speed to

market for supplier organizations and

identifies the functional roles and

processes needed to support partners

within the program.

The SiriusDecisions Marketing Planning

Process leads organizations through the

phases that transform corporate, sales and

product objectives into an actionable,

enduring and flexible marketing plan.

The Enhanced SiriusDecisions PMM

Model provides a best-in-class innovation

and go-to-market framework for b-to-b

organizations, enhanced based on five

years of hands-on work with hundreds of b-

to-b organizatio0ns.

The SiriusDecisions Route-to-Market Framework supports b-to-b

organizations' decisionmaking for optimal partner-type choice, ensuring both

internal and external factors are considered to maximize success.

The SiriusDecisions Sales

Technology Adoption

Framework provides a

roadmap for sales

organizations to maximize the

business and user value from

existing or planned

investments in sales

technologies.

The SiriusDecisions Marketing Enablement Process Model provides a

structured approach for assessing skill levels, mapping enablement for current

marketers as well as new hires, and executing a learning plan for with metrics for

all marketing functions.

The SiriusDecisions

Customer Experience Design

Framework provides a

configurable approach to

assessing and designing

differentiated post-sale

customer experiences.

The Attribute-Based Sales Process

improves the alignment of sales with

buyers, as well as forecast accuracy,

and dynamically guide sales reps

through a highly variable opportunity

management process.

The SiriusDecisions Employee

Marketing Lifecycle Framework

helps b-to-b organizations win the war

for talent through a lifecycle approach

to attracting and engaging

employees, leading to higher levels of

productivity and social advocacy.

The SiriusDecisions Partner Experience Maturity Model helps suppliers

measure their current level of partner experience maturity, pinpoint areas needing

improvement, and create a blueprint for optimizing the success of their

partnerships.

The SiriusDecisions Persona

Deployment Model

showcases a best-in-class

methodology for

operationalizing persona

insights throughout an

organization in order to drive

innovation, content and

campaigns.

Activity-Based Sales

Enablement promotes just-in-time, just-

when-needed delivery of sales content,

systems, training and support,

incorporated into the daily workflow of your

sales reps.

The SiriusDecisions Customer

Community Ecosystem provides a

framework for aligning customer

community features and elements with

customer lifecycle needs.

In our 10th year, SiriusDecisions 2015 Summit promises to raise the bar with

an expanded four-day agenda. During more than 50 analyst sessions, we’ll

showcase our most recent, cutting-edge research, and insights, introduce

new models and frameworks, and revisit many of our established best

practices with fresh perspectives. The event will also feature over 100

practitioner case studies, as part of the Summit Marketplace.

Dust off your cowboy boots and join us and 2,300+ of your b-to-b peers in

Nashville this May 12 – 15!

REGISTER