WE BS ITE H O TE LS G RO U P C H AIN

RESEARCH BY

PHOENIX COMMUNICATION

2010

C O NTE NT

Objective Competitor Website analysis Present website review/analysis Recommendation New design and layout

O bje ctive As a one of leader of a big group chain Singgasana have to develop a website

that stand out from others competitors. Good design, good system and a right online marketing strategy must be balance.

o Good design :Phoenix will create a new fresh design and layout, in line with the Singgasana corporate identity and brand image

o Good system : A user friendly website that can easy to navigate by visitor. All visitor have a easy to browse each unit / singgasana group. The new Singgasana have to provides the information that visitor are looking for and the information is easy for them to find, and this is require a systematical site map

o Online marketing strategy : How to get visitor to visit your website and how to makes sales from online marketing and promotion strategy. Phoenix will develop the blue print for Singgasana online marketing strategy.

C om pe titor We bs ite Re vie w

S antika hote ls and re sorts

Button properties

Quick Reservation to all unit

Promotion tools

Tauzia H ote l Manage m e nt

Button properties Online reservation

AS TO N INTE RNATIO NAL H O TE L RE S O RTS AND RE S ID E NC E S

Properties

Quick Online reservation

AE RO WIS ATA H O TE L AND R E S O RT

Quick Online reservation

Hotel Property

World wid e hote l group we b re fe re nce s

OneButtonTo Explore all content

S inggasana we bs ite revie w

S inggasana we bs ite : H O ME O VE RVIE W

S inggasana we bs ite : O U R PRO F ILE

S inggasana we bs ite : C O NTAC T U S

S inggasana we bs ite : S E ARC H

Ne w layout and d e s ign proposal

Re com m e nd ation Intro for opening Simple and clean look on the corporate homepage, that easy

navigate to each unit. Quick online reservation Homepage content :

About singgasana Vision and mission Contact us Virtual tour (general tour for each property) Promotion tools :

Visitor can request : e – brochure, newsletter, special promo

TH ANK YO U

PHOENIX COMMUNICATION 2010