1::Multi-Channel Commerce Project

Role: Lead UX Architect Customer: One of the largest American supermarket chains in the United States. Industry: Retail - Fortune 500 Company Years: 2011-ongoing

1::My Role

• 2011: Articulate the company’s first e-commerce web & mobile experiences

• Create Web & Mobile Wireframes

• Oversee the Creative based on existing brand guidelines

• Oversee the HTML Development

• 2013-14: Refresh the current experiences to include a broader product catalog, with new search & marketing capabilities

• Create Web & Mobile Wireframes

• Collaborate & coordinate the creative execution with their Marketing group

• Help develop flows and scenarios for Web usability testing

• Oversee the development of the Usability prototype

1::My Work (2011)

• Web & Mobile Wireframes (Visio)

• Information Architecture (Visio)

1::My Work (2013-14)

• Clickable Web & Mobile Wireframes

• Web - 978 grid: http://oacpon.axshare.com/ Password: uxandco

• Mobile - 320 grid: http://lvv7z1.axshare.com/ Password: uxandco

• Usability Testing Flows Scenarios

• User scenarios: http://oacpon.axshare.com/ Password: uxandco ! 

2::Site Relaunch (Responsive) Project

Role:Lead UX Architect, Creative Lead, Project Manager Customer:SMITH.co Industry: Advertising Agency Years: 2013

2::My Role & My Work

• 2013: Lead the relaunch of the corporate site:

• Create Web & Mobile Wireframes for a responsive experience

• Work with the Chief Experience Officer to lead the creative team

• Lead the creative and technical requirements (SiteCore implementation)

• Oversee the solution development & deliver site within time & budget

• Clickable Wireframes (includes web & mobile)

• Prototype: http://tho1hu.axshare.com/

• Live site: www.smith.co

3::Customer Engagement Platform Project

Role: Lead UX Architect Customer: International foodservice provider Industry: Managed Services - Fortune 500 Company Years: 2011-12

3::My Role

• 2011: Lead the UX for a Customer Engagement Platform (multi-site & omni-channel):

• Create Web Wireframes

• Oversee the Creative Deliverables (Moodboards, Visual Design System, Style Guides)

• Oversee the HTML Development

• 2012-13: site reviews, enhancement and mobile work

• Collaborate with the VP of Experience Design on Mobile Wireframes

• Participate to objective evaluations of existing sites

• Oversee the initiative to make the platform responsive

3::My Work (2011)

• User Flows & Web Wireframes (Visio)

• Creative Supervision

• Usability Requirements

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3::My Work (2012-13)

• Mobile Wireframe Enhancements

• Prototype: http://98g077.axshare.com/ Password: uxandco

• Web & Mobile Site Reviews

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Other projects & references

2011

• Tejuri eMall (U.A.E) - Custom Business Tools: http://www.tejuri.com/en/home

• HRDirect - Content & Commerce: http://www.hrdirect.com

2010

• Pierre Marcolini (Belgium) - multilingual e-boutique: http://www.marcolini-eboutique.com/en-gb/

• Nestlé Nutrition Store (US) - Content & Commerce support: http://www.nestlenutritionstore.com/

2009

• Sam’s Club and Walmart Supercenter (Mexico - updated since) - Content & Commerce: http://www.sams.com.mx/ http://www.walmart.com.mx/

• PowerBar e-store (Germany & UK - not online anymore)

- Albert Einstein

“If you can’t explain it simply, you don’t understand it well enough.”

Thank You :: Merci