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Slideshow: Small Business Resource Network - Southwest Florida: On January 20, we kicked off our Best series with a session facilitated by Birgit Pauli-Haack. She will facilitate a session on "The Best Way to Use a Blog." I personally plan to use her advice to start my new blog for the New Year! What an opportunity to learn from an expert! -- Lorna Kibbey, Lorna Kibbey Leadership Solutions and coordinator for the SBRN SWFL Chapter.
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“The Best of BloggingMake your web site ready for the Social Web!"
Birgit Pauli-Haack, January 2011
Social Media
Distribution
Print Mail Web site RSS
E-mail Facebook LinkedIn Twitter
Automate Automate what’s the what’s the
same, same, manage manage
what’s what’s differentdifferent
Step 1: Your Online Hub
CommCentral = Your web site (blog) Email newsletter provides only header/ blurb &
link (single article links) Twitter post have link to site (single article) Facebook activities link to site (single article)
>Where the List of Services, Products etc are >Where the Email sign-up form is
Step 2: Articles/Content Online
Single Article in a Blog = News Engine (Web Log)
One topic 400 – 800 words. Graphic + Text Provide Links for sharing RSS feeds Category & Archives
Step 3: Engage your Followers/Friends
Allow for comments on blog Allow Fans to post on your page Treasure Hunt with other organizations Online Surveys w/ Prizes Live Stream/Video Participate in conversations with your Online
Activist Volunteers
Step 4: Measure Define goals to set benchmarks Measure online interactions Open/ clicks e-mail Shared Links stats Web stats Referrers ShortyURL stats, clicks rates # of meaningful interaction
Rinse, Repeat
What is a Blog?
What is a Blog?
Software engine installed on web server Admin through a browser-based interface Access also through external software to
update content (Desktop, Mobile, Apps) Allows for Syndication & Integration via RSS Authors create and update content on the site Integrate into Website, with the other pages.
Difference Webpage & Blogpost
Web Page Blog Post
Page & Subpages Static
Information never, rarely changes (Mission, Location)
Link Never changes.
Post in categories Dynamic/Archived/
Perma. Lead onto a pages Organization News Profiles, Stories,
Struggles Includes RSS Feed
Search Engine Ranking Update more often - 3 time a week vs once a
year Interlinking on pages & posts (more links into
the site from front page. URLs with higher keyword density More focused content = more relevant Easier to use linking back. Blog engines come with better built-in SEO
Feed the Beast One blog post per week (minimum, optimal 2
– 3/week) Auto-posted to FB Auto-posted to LinkedIn Auto-posted to Twitter Auto-assembly of e-News
Example Sites Afasf.org - blog E-News
Go Viral Be relevant to your network Find your champions!
Example: #SBRN Member band together Amanda Stirn http://360qbpro.com/
Single article Promoting each item by itself
Twitter: @stirnllc – Amanda’s account Article is exposed to more than your own
followers, when retweeted: Twitter Search for @stirnllc
Links to blog on Twitter
Going Viral #SBRN
Blogging Tools To start out, for practicing & Personal Blogs
WordPress.com Blogger.com Tumblr.com Posterous.com
For Business ( WordPress self-hosted) Page.ly WebHub www.Wordpress.org/hosting Godaddy.com
Bonus Link: Wordpress: Free vs. Self-Hosted
Links: Better Blogging Links: George Orwell’s 5 Rules of effective writing
PickTheBrain.com Ernest Hemingsways’ Top 5 Tips for Writing W
ellcopyblogger.com
5Tips to Write Blog PostsAbout.com: Blogging
Chris Brogan’s Best Advice About BloggingChrisBrogan.com
Connet & Meet Online
My Personal Profile Company Profile
Email w/ ideas and questions [email protected]
Follow me on Twitter @bph
My Facebook Profile Connect on LinkedIn Slideshow online
Blog on Pauli Systems www.paulisystems.net
Follow Us on Twitter @PauliSystems
Like Us on Facebook
LinkedIn Company Profile
