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Sandymount Solicitors Group - Overview of Online Marketing and Social Media
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Web Strategy and Digital Marketing
Sandymount Solicitors Group
www.slideshare.net/kfeighery/SandymountSolicitors
Overview
• Overview of Online Marketing• Content Marketing and Managing “Findability”• Search Case Studies• Blogging Platforms • LinkedIn• Twitter
Key Online Marketing Tactics
• Content & Inbound Marketing – Website, blog, partnership sites etc…
• Social Marketing– Twitter, LinkinedIn, Facebook, YouTube
• Pay Per Click Advertising (PPC)– Google Ads
• Search Engine Optimisation (SEO)– Structured & Planned Content, Links
• Email Marketing– Email Service Providers, Valuable Content
• Measurement and Analytics– Clear Objectives and Benchmarks
Snap Shot of Social Media
Social Media Landscape
Search: How to be Found
Search
Location Specific Search
Local Search
Organic Findability = Inbound Marketing
Hubspot – Inbound Marketing Company view
Overview of Search & Case Studies
Who Gets Found Wins
Organic Search
Paid & Organic Search
Paid Search
Paid Search
Organic Search
Organic Search
Paid Search
Organic Search
Organic Search
Paid Search
Organic Search
Paid Search
Paid Search
Paid Search
Organic Search - McNamarra
Organic Search
Paid Search
Paid & Organic Search – Ivor Fitzpatrick
Organic Search
Organic Search
Organic Search
Organic Search
Organic Search
Organic Search
Organic Search
Organic Search - Places
Organic Search - Places
Organic Search - Places
Organic Search
Organic Search
Paid Search Result
Paid Search
Organic Search
Paid Search
Organic Search - Places
Organic Search
Organic Search
Professional Networking
Blogging
Blogging
• Rich Content Management System• Effective way of building community and improving SEO• Search Engines
– Regularly updated content– Build Links– Develop Keyword strategies
• Common Blogging Platforms– WordPress, Type Pad, Blogger
• Excellent way of providing thought leadership• Publish professional content which is of interest to you and
your community• Can be used to educate, inform and entertain readers • Participate in wider conversations, build community and
dialogue with prospectives • Leave comments, interact, promote interest, etc..
Leman Solicitors
Blogging Tips
• Connect to your most important keywords.– Important for Search Engine Optimisation
• Grow the number of influential referral sites. – Critical to get authoritative inbound links to your site
• Create outbound links using relevant anchor text – Be generous with links to other blogs and websites and others will return the favor
and build your traffic for you.• Measure endurance.
– Measure return visitor and length of time spent on site• Find and nurture your most important readers and constituents
– Make sure you respond to key people – thos who subscribe and comment• Use Twitter and Facebook to promote blog
– If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.
– Monitor conversations on both Facebook and Twitter• Embed and measure calls to action. If we can get people to a landing page, we should.
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Non-Legal Twitters
Journalists & Media
