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Pinterest – A Picture’s Worth a Thousand Words March 27, 2012 Instructor Julie Gallaher GetOnTheMap.US

Sacramento Pinterest Class March 27th

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Marketing tips from Pinterest expert Julie Gallaher of Get on the Map Local Search Marketing.

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Page 1: Sacramento Pinterest Class March 27th

Pinterest – A Picture’s Worth a Thousand WordsMarch 27, 2012InstructorJulie GallaherGetOnTheMap.US

Page 2: Sacramento Pinterest Class March 27th

Please Check In On Foursquare – search for Get on the

Map, check-in and get a special gift On Facebook or Twitter – update your

status to I’m at the #sacramentopinterestsmarties class with @JulieGallaher of @GetOnTheMap

Page 3: Sacramento Pinterest Class March 27th
Page 5: Sacramento Pinterest Class March 27th
Page 6: Sacramento Pinterest Class March 27th

Pinterest Stats 16 Million User 28% between 35-45 yrs 62% have some college 38% over 100K annual income 83% women But withHockey

stick growth, all that could change in next 6 months

Page 7: Sacramento Pinterest Class March 27th

Basics If you need invite – write need invite Home Page Options Pinners I follow – Search – My navigation Left hand column – my activity Adding a Pin About – has Pinterest goodies, terms of

service etc.

Page 8: Sacramento Pinterest Class March 27th

Board SEO Use Keyword Phrase for Board Title Add a description, your url, your phone

number and contact info This board may quickly index and be

found in Google results, so make sure it makes sense

How many boards – my advice broad focus to build followers

http://pinterest.com/juliemarg/get-on-the-map

Page 9: Sacramento Pinterest Class March 27th
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Pin SEO Photos no wider than 520px – resize if

necessary Describe your pins – use your keywords

– add your link Watermark your photos

Page 11: Sacramento Pinterest Class March 27th

What to Pin Mix it Up – Some of Yours, Some of Others More Mix it Up – Some Repins/Some New

Content Go to websites, blogs, social media sites

to find some new content that pinners haven’t seen.

Recommended Ratio 5 Repins/1 New Content

http://pinterest.com/juliemarg/pinterest-marketing-what-can-you-pin/

Page 13: Sacramento Pinterest Class March 27th

Leverage Your Pin TimeGo to the Post not the Domain! Pin from Your Website or Blog Pin from Foodspotting Pin from Flickr Pin from Youtube

Facebook is Tricky – First add a photo via upload, then edit the post, adding your facebook url

Page 14: Sacramento Pinterest Class March 27th

Recycle Pins Embed Code on the Side of every pin Resize if wider than 520px Paste on your blog, share on your

Facebook page Check to see what’s popular from your

website or blog http://pinterest.com/source/

thingsyoushoulddo.com/

Page 15: Sacramento Pinterest Class March 27th

Connect with Me I’ve got a LinkedIn Pinterest Networking

Group http://www.linkedin.com/groups/Pinterest-N

etworking-Group-4203053 http://pinterest.com/juliemarg http://facebook.com/getonthemap http://twitter.com/juliegallaher http://linkedin.com/in/juliegallaher http://getonthemap.us 916-265-2521