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SABRINA CARMONA - WHITE NIGHTS 2015
SABRINA WHO?
LATIN WHO?
SOME STATEMENTS:
In 2014, 20% of the population owned a smartphone on Latin America.
By the end of 2015, this figure should be 25%.
By 2018, it will be a full third.
Latin America is proving to be a strong contender in the mobile global app opportunity, expanding beyond borders and app verticals.
Revenue 2014
$510M
YoY growth
60%
159M Players57M
Payers
Avg. Spending
$0.75
INTERESTING HIGHLIGHTSAND SOME FUNNY ONES TOO…
LOTS OF DRAMA. LOTS OF DANCING.
INTERESTING HIGHLIGHTSAND SOME FUNNY ONES TOO…
LOTS OF PLAYING TOO.
CLASH OF CLANSFACTS AND FIGURES.
DOWNLOADED MORE THAN 7M TIMES
ALMOST 9M IN TOTAL REVENUE
IN BRAZIL ONLY!
CANDY CRUSHFACTS AND FIGURES.
DOWNLOADED OVER 30M TIMES
ALMOST 7M IN TOTAL REVENUETHROUGHOUT LATIN
AMERICA
WHAT’S THE RECIPE?
BRAZIL AS #1 FOCUS.PAY CLOSER
ATTENTION TO COLOMBIA.NOT ONLY CREDIT
CARD FOR PAYMENT METHODS.LOCALIZE.
BRAZIL AS #1 FOCUS.PAY CLOSER
ATTENTION TO COLOMBIA.NOT ONLY CREDIT
CARD FOR PAYMENT METHODS.LOCALIZE.
WANT MORE?ASK A LOCAL
THERE’S ONE RIGHT HERE.
