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2014 Dish Media Sales Media Kit

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This is the comprehensive information on the demographics of our Broadcast Media Partner DISH. Dish currently has +/- 14 Million Subscriber homes.Our penetration on a Paid Programming slot will range from 2.5 to 4.4%.

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  • TABLE OF CONTENTS

    3 DISH MEDIA SALES

    4 TELEVISION ADVERTISING

    8 ADDRESSABLE ADVERTISING

    9 INTERACTIVE

    13 ADDRESSABLE INTERACTIVE

    14 DATA

    15 DISH VIEWER PROFILE

    16 AUDIENCE PROFILE

    26 PREMIUM LIVE SPORTS PROFILE

    35 COMMERCIAL SPECIFICATIONS & REQUIREMENTS

    36 CONTACT INFORMATION

  • > 3

    will enhance the results of their national media

    campaigns.

    Headquartered in New York, with offices in

    Chicago, Denver and Los Angeles, DISH Media Sales

    is part of the DISH Network family committed to

    offering the highest-quality entertainment and most

    advanced technology, all at an unbeatable value.

    DISH Media Sales, the advertising sales division

    of DISH Network, provides advertisers intelligent

    solutions to efficiently maximize exposure across

    their desired targets. Through DISH Media Sales

    viewer measurement tools, innovative platforms

    and access to entertainments most sought-after

    cable programming, advertisers are equipped

    with the means to employ strategically positioned,

    demographically-targeted buys, that, together

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 4

    TELEVISION ADVERTISING

    TARGETED CLUSTERS DISH sells commercial inventory through demo-

    graphically targeted clusters. Clusters provide

    an intelligent, cost-effective solution to boost

    national cable delivery and reach viewers within

    every U.S. DMA. Advertisers benefit from the

    aggregated cluster delivery that outperforms top

    cable networks.

    DISH Cluster Wheel

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 5

    TELEVISION ADVERTISING

    PREMIUM PROGRAMMING

    DISHs premium programming provides

    advertisers access to live sporting and premium

    eventsat low out of pocket costs. Premium

    programming provides great exposure for brands

    that, for a variety of reasons, cannot participate

    in entertainments most highly anticipated

    programming.

    DISH Premium Programming Wheel

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • TELEVISION ADVERTISING

    DIRECT RESPONSE With DISHs direct response advertising, advertisers

    can compel viewers to take action by securing their

    place within DISHs 8 demographically targeted

    clusters, as well as during premiere live sporting

    events, premium programming and within our

    interactive and addressable capabilities. Inventory is

    available for 15, 30 and 60-second units.

    LONG FORM Through DISHs long form platform, advertisers can

    build their brand nationally through the launch of a

    new network. Long form advertising opportunities

    are comprised of 1hour to 24hour commercial

    blocks airing across information networks and live

    shopping networks.

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

    > 6

  • > 7

    of more than 30 Spanish language and/or

    bilingual networks that, when clustered together,

    efficiently deliver targeted communications to this

    fast-growing segment.

    TELEVISION ADVERTISING

    LATINO & INTERNATIONAL

    According to the U.S. Census, the Hispanic

    population consists of more than 50 million people

    and continues to grow rapidly. In fact, more than

    2.5 million of DISHs households are Hispanic.

    To reach this ever-expanding, multicultural market,

    DISH offers a wide variety of outlets comprised

    DISH Latino Wheel

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • DISHs addressable advertising combines the

    targeting precision of digital with the reach of

    television, providing advertisers a highly focused

    solution that leverages demographically targeted,

    household level advertising on a national scale.

    > 8

    ADDRESSABLE ADVERTISING

    ADVANTAGES OF ADDRESSABLE ADVERTISING

    Reach nearly 8 million households

    Connect highly-relevant content with its

    selected audience

    Access more specific targetsgo beyond

    traditional Nielsen age and sex demos

    Optimize impressions

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 9

    INTERACTIVE

    COMMERCIAL WITH TRIGGER A trigger is a custom overlay placed on a commercial

    unit. By pressing SELECT on the remote, the trigger

    telescopes the viewer to a particular program,

    custom interactive application or DVR setting.

    DISHs suite of interactive advertising opportunities

    enriches the viewer-to-brand experience. Advertisers

    can leverage their existing 30-second unit, receive

    valuable consumer feedback, generate qualified

    leads, drive brand objectives and ultimately further

    the time spent with their brand.

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 10

    INTERACTIVE

    content, promotional message, footage or highlight

    reel on an exclusive channel. The programmed

    content can also include an optional trigger and

    placement on DISHs electronic program guide to

    attract valuable search and seek viewers.

    DishHOMEDishHOME, DISHs interactive hub, provides

    advertisers with a variety of effective branding

    opportunities including: animated display banners,

    live video channel placements, interactive appli-

    cation listings, scrolling ticker text and creative

    backgrounds/skins.

    INTERACTIVE APPLICATION DISHs interactive applications transition the digital

    experience to televisiondriving brand objectives

    and increasing engagement via video and photo

    galleries, games and other customizable opportunities.

    Advertisers can also gain valuable insights and

    generate qualified leads through on-screen RFIs

    (requests for information) and mobile extensions.

    DEDICATED 24/7 CUSTOM BRANDED VIDEO CHANNEL

    Through DISHs dedicated 24/7 custom

    branded video channel, advertisers have the

    opportunity to own and continuously loop their

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • INTERACTIVE

    Interactive ad button capable of tuning to:

    Fan screen

    Interactive application

    Network or channel

    2014 is an exciting year to utilize DISHs interactive

    technology. DISH is constantly developing new and

    intelligent ways to improve the advertisers experience.

    GAME FINDERExclusive to the Hopper is DISHs Game Finder

    application, which connects advertisers to DISH

    sports fans in one centralized hub. Sports fans

    never have to leave the channel with an active

    scoreboard panel on screen during live action.

    Currently, the Game Finder application offers

    numerous advertising opportunities, including:

    > 11 2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • CUSTOM SPORTING EVENT APPLICATIONS

    Through custom sporting event applications,

    relevant advertisers have the ability to seamlessly

    align their brands with current, real time, marquee

    sporting events. This year well look to include:

    NCAA Football

    NHL

    MLB

    March Madness

    English Premier Soccer

    * Other sports may be accommodated

    INTERACTIVE

    > 12 2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • 2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

    > 13

    ADDRESSABLE INTERACTIVE

    ADDRESSABLE INTERACTIVE In 2014, DISH is proud to introduce its newest

    innovative advertising solution, addressable

    interactive. Unlike conventional technology,

    addressable interactive combines the targeting

    effectiveness of addressable with the audience

    engagement of interactive, enabling advertisers to

    push beyond traditional targeting capabilities.

  • post campaign reports including: total and unique

    views to the interactive application, average time

    spent within the interactive application, requests

    for information analysis, conversion rates, target

    demographics performance and click-through

    rates via daypart, cluster, network and program.

    ADDRESSABLE POST CAMPAIGN REPORT With DISHs addressable post campaign reports,

    advertisers are equipped with robust campaign

    performance data including: overall reach and

    frequency, cumulative reach, impressions by

    hour and day of week and campaign and network

    performance.

    With DISH, advertisers gain a wealth of advanced

    performance data and analytics. DISHs suite of

    intelligent advertising products is powered by

    advanced data, providing advertisers access to

    rich subscriber insights through a robust set-top

    box footprint. Whether its merging databases with

    survey research or employing traditional targeting

    tactics, DISHs viewer measurement team has

    the capabilities, experience and expertise to guide

    advertisers through the life-cycle of their campaign.

    INTERACTIVE TELEVISION POST CAMPAIGN REPORT Advertisers, in partnership with DISHs viewer

    measurement team, are able to optimize future

    campaign performance through unprecedented

    > 14

    DATA

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 15

    DEMOGRAPHICS

    GENDER REGION

    Men 50% West 24%

    Women 50% South 40%

    Midwest 28%

    AGE Northeast 9%

    1849 55%

    2554 55% EDUCATION + EMPLOYMENT

    Median 47 College graduate + 31%

    Any college 50%

    HOUSEHOLD INCOME Employed full time 50%

    $50K+ 58%

    $75K+ 37% HOMEOWNERSHIP

    Median $59K Own 77%

    COUNTY SIZE MARITAL STATUS

    A|B 54% Married 63%

    C|D 46%

    PRESENCE OF CHILDREN

    1+ child 45%

    DISH VIEWER PROFILE

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

    Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100

  • > 16

    AUDIENCE PROFILE ADULT

    DEMOGRAPHICS

    GENDER EDUCATION

    Men 50% College graduate + 30%

    Women 50% Any college 51%

    AGE HOMEOWNERSHIP

    1834 28% Own 77%

    1849 57% Rent 23%

    2554 55%

    Median 47 MARITAL STATUS

    Married 62%

    HOUSEHOLD INCOME Single 38%

    $100K+ 22%

    $75K+ 36% PRESENCE OF CHILDREN

    $50K$74.9K 22% 1+ child 44%

    $30K$49.9K 21%

    Median $58K

    BUYING POWER INDEX

    RETAIL POTENTIAL PURCHASE INTENTIONS

    Auto loan in the past yr 137 Sell home 116

    $200+ avg mo mobile bill 126 Have children or get married 115

    $1,500+ fine jewelry 121 Truck 111

    $300+ video games 120

    Home improvement DIYer 118

    Purchased large kitchen appliance 114

    Attend movies 1+ times/wk 112

    $250+ sports/recreation equipment 110

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

    Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100

  • DEMOGRAPHICS

    GENDER EDUCATION

    Men 45% College graduate + 33%

    Women 55% Any college 53%

    AGE HOMEOWNERSHIP

    1834 24% Own 78%

    1849 53% Rent 22%

    2554 54%

    Median 49 MARITAL STATUS

    Married 63%

    HOUSEHOLD INCOME Single 36%

    $100K+ 24%

    $75K+ 38% PRESENCE OF CHILDREN

    $50K$74.9K 22% 1+ child 42%

    $30K$49.9K 20%

    Median $60K

    BUYING POWER INDEX

    RETAIL POTENTIAL

    Purchased/leased car past yr 142 7+ QSR visits/mo 114

    Own 4+ vehicles 123 Own real estate property 113

    Home improvement DIYer 121 Purchased sports/recreation equipment 113

    $500+ tires 120

    $40K$50K vehicle purchase 119

    $1,000+ fine jewelry 114

    > 17

    AUDIENCE PROFILE ENTERTAINMENT

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

    Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100

  • > 18

    DEMOGRAPHICS

    GENDER EDUCATION

    Men 52% College graduate + 25%

    Women 48% Any college 51%

    AGE HOMEOWNERSHIP

    1834 55% Own 68%

    1849 86% Rent 32%

    2554 61%

    Median 33 MARITAL STATUS

    Married 43%

    HOUSEHOLD INCOME Single 57%

    $100K+ 23%

    $75K+ 37% PRESENCE OF CHILDREN

    $50K$74.9K 20% 1+ child 62%

    $30K$49.9K 21%

    Median $59K

    BUYING POWER INDEX

    RETAIL POTENTIAL PURCHASE INTENTIONS

    $300+ video games 210 1st home 177

    $200+ avg mo mobile bill 154 Truck 170

    Own 4+ vehicles 151 Life insurance 146

    9+ QSR visits/mo 145 Home theater system 132

    Purchased video game system 130 Portable DVD player 131

    9+ sit down restaurant visits/mo 124

    Visit theme parks 124

    AUDIENCE PROFILE KIDS PRIME TIME

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

    Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100

  • > 19

    DEMOGRAPHICS

    GENDER EDUCATION

    Men 46% College graduate + 26%

    Women 54% Any college 50%

    AGE HOMEOWNERSHIP

    1834 43% Own 67%

    1849 78% Rent 33%

    2554 69%

    Median 38 MARITAL STATUS

    Married 58%

    HOUSEHOLD INCOME Single 42%

    $100K+ 21%

    $75K+ 34% PRESENCE OF CHILDREN

    $50K$74.9K 21% 1+ child 69%

    $30K$49.9K 21%

    Median $55K

    BUYING POWER INDEX

    RETAIL POTENTIAL PURCHASE INTENTIONS

    5+ video games 192 1st home 142

    Auto loan in the past yr 172 Become parents 141

    Purchased sports/recreation equipment 136 Hybrid vehicle 132

    Purchased large kitchen appliance 126 Computer (laptop or desktop) 120

    Purchased tires 123 Cruise vacation 116

    9+ QSR visits/mo 121

    Pet owner 120

    9+ sit down restaurant visits/mo 112

    AUDIENCE PROFILE KIDS

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

    Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100

  • > 20

    DEMOGRAPHICS

    GENDER EDUCATION

    Men 56% College graduate + 30%

    Women 44% Any college 50%

    AGE HOMEOWNERSHIP

    1834 29% Own 76%

    1849 58% Rent 24%

    2554 56%

    Median 46 MARITAL STATUS

    Married 62%

    HOUSEHOLD INCOME Single 38%

    $100K+ 23%

    $75K+ 37% PRESENCE OF CHILDREN

    $50K$74.9K 21% +1 child 45%

    $30K$49.9K 21%

    Median $59K

    BUYING POWER INDEX

    RETAIL POTENTIAL

    Purchased new domestic 133vehicle in the past yr

    $200+ avg mo mobile bill 120

    Purchased portable GPS navigation 117

    Purchased large kitchen appliance 116

    9+ QSR visits/mo 112

    Purchased television set 112

    $250+ sports/recreation equipment 120

    Pet owner 120

    Home improvement DIYer 117

    Own real estate property 117

    AUDIENCE PROFILE MENS

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

    Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100

  • > 21

    DEMOGRAPHICS

    GENDER EDUCATION

    Men 53% College graduate + 33%

    Women 47% Any college 52%

    AGE HOMEOWNERSHIP

    1834 22% Own 79%

    1849 50% Rent 21%

    2554 50%

    Median 50 MARITAL STATUS

    Married 64%

    HOUSEHOLD INCOME Single 36%

    $100K+ 24%

    $75K+ 37% PRESENCE OF CHILDREN

    $50K$74.9K 22% 1+ child 41%

    $30K$49.9K 20%

    Median $59K

    BUYING POWER INDEX

    RETAIL POTENTIAL PURCHASE INTENTIONS

    Country club membership 136 Environmentally friendly products 124

    $1,500+ fine jewelry 130 Kitchen remodel 123

    $500+ tires purchase 125

    Home improvement DIYer 118 FINANCIAL SERVICES

    $40K$50K vehicle purchase 115 Own real estate property 128

    Use certified planner 120

    $500+ charitable contribution 112

    AUDIENCE PROFILE NEWS

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

    Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100

  • > 22

    AUDIENCE PROFILE SPORTS

    DEMOGRAPHICS

    GENDER EDUCATION

    Men 68% College graduate + 31%

    Women 32% Any college 51%

    AGE HOMEOWNERSHIP

    1834 28% Own 78%

    1849 56% Rent 22%

    2554 55%

    Median 47 MARITAL STATUS

    Married 63%

    HOUSEHOLD INCOME Single 37%

    $100K+ 25%

    $75K+ 40% PRESENCE OF CHILDREN

    $50K$74.9K 22% 1+ child 43%

    $30K$49.9K 19%

    Median $64K

    BUYING POWER INDEX

    RETAIL POTENTIAL FINANCIAL SERVICES

    $1,500+ fine jewelry 163 Auto loan past year 173

    $250+ sports/recreational equipment 149 Use financial advisor/broker 123

    Play golf 142 $250K+ investments 122

    $500+ tires 140 $250K+ life insurance value 120

    Own motorcycle 138

    Home improvement DIYer 120

    Cruise travel 119

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

    Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100

  • > 23

    AUDIENCE PROFILE WOMENS

    DEMOGRAPHICS

    GENDER EDUCATION

    Men 40% College graduate + 31%

    Women 60% Any college 52%

    AGE HOMEOWNERSHIP

    1834 28% Own 77%

    1849 58% Rent 23%

    2554 55%

    Median 46 MARITAL STATUS

    Married 61%

    HOUSEHOLD INCOME Single 39%

    $100K+ 22%

    $75K+ 37% PRESENCE OF CHILDREN

    $50K$74.9K 21% 1+ child 45%

    $30K$49.9K 20%

    Median $58K

    BUYING POWER INDEX

    RETAIL POTENTIAL PURCHASE INTENTIONS

    New auto loan in the past yr 135 Life insurance in the next yr 118

    Attend movies 1+ times/wk 124 Remodel kitchen next yr 116

    Pet owner 122 Remodel bathroom next yr 116

    9+ QSR visits/mo 117 2nd home/vacation home 111

    Purchased television set in the past yr 115

    Purchased 5+ video games in the past yr 113

    $1,000+ home improvements 112

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

    Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100

  • > 24

    DEMOGRAPHICS

    GENDER EDUCATION

    Men 48% College graduate + 22%

    Women 52% Any college 47%

    AGE HOMEOWNERSHIP

    1834 55% Own 65%

    1849 83% Rent 35%

    2554 58%

    Median 33 MARITAL STATUS

    Married 44%

    HOUSEHOLD INCOME Single 56%

    $100K+ 19%

    $75K+ 32% PRESENCE OF CHILDREN

    $50K$74.9K 23% 1+ child 58%

    $30K$49.9K 21%

    Median $54K

    BUYING POWER INDEX

    RETAIL POTENTIAL PURCHASE INTENTIONS

    $200+ avg mo mobile bill 141 Lease a car 156

    Purchased video game system past yr 123 Home theater system 133

    Pet owner 120 Computer (laptop or desktop) 132

    9+ QSR visits/mo 119 Cruise vacation 126

    Purchased tires 119 eReader 126

    Owns 4+ vehicles 118 Giant flat screen HDTV 120

    23 movies/mo 116

    AUDIENCE PROFILE YOUNG ADULT

    Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 25

    AUDIENCE PROFILE LATINO

    DEMOGRAPHICS

    GENDER EDUCATION

    Men 56% Any college 28%

    Women 44%

    AGE HOMEOWNERSHIP

    1834 43% Own 52%

    1849 79% Rent 48%

    2554 72%

    Median 38 PRESENCE OF CHILDREN

    1+ child 71%

    HOUSEHOLD INCOME

    $100K+ 31% U.S./FOREIGN BORN

    $75K+ 39% U.S. 46%

    $50K$74.9K 18% Foreign 54%

    $30K$49.9K 28%

    Median $41K

    BUYING POWER INDEX

    RETAIL POTENTIAL

    $200+ avg mo mobile bill 139 Purchase SUV 122

    Kitchen remodel 139 Cat owner 121

    Attend live theater 134 $100K+ life insurance total value 120

    $500+ tires 125 Bathroom remodel 119

    Purchased large kitchen appliance 123 Shop at sporting goods store 118

    Purchased sports/recreation equipment 123 1+ movies/wk 115

    Dog owner 114

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

    Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100

  • > 26

    AUDIENCE PROFILE PREMIUM LIVE SPORTS

    DEMOGRAPHICS

    GENDER

    HOUSEHOLD INCOME

    HOMEOWNERSHIP

    MALE INDEX $100K+ INDEX 26% 101

    $75K+ INDEX 41% 106

    MEDIAN $64K

    OWN INDEX

    56% 116 85% 118

    GENDER/AGE

    MARITAL STATUS

    M1849 INDEX MARRIED INDEX

    31% 108

    M2554 INDEX 32% 118

    65% 121

    PRESENCE OF CHILDREN

    1+ CHILD INDEX

    43% 108

    BUYING POWER INDEX

    RETAIL POTENTIAL

    AUTOMOTIVE

    FINANCIAL SERVICES

    ITEM INDEX ITEM INDEX ITEM INDEX

    $1,500+ fine jewelry

    145 Purchased new vehicle/yr

    140 Use certified 142 financial planner

    Purchased 141sports/recreation equipment

    Purchased 130 portable GPS

    $500+ tires 133

    Owns 4+ vehicles 128

    $50K+ vehicle 116 purchase

    $250K+ total 128investments

    Own investment 113 real estate

    Home improvement DIYer

    129

    $200+ gift cards 124

    9+ QSR visits/mo 121

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 27

    AUDIENCE PROFILE COLLEGE BASKETBALL

    DEMOGRAPHICS

    GENDER

    HOUSEHOLD INCOME

    HOMEOWNERSHIP

    MALE INDEX $100K+ INDEX 30% 117

    $75K+ INDEX 46% 119

    MEDIAN $70K

    OWN INDEX

    68% 141 81% 119

    GENDER/AGE

    MARITAL STATUS

    M1834 INDEX MARRIED INDEX

    37% 111 66% 123

    M1849 INDEX 37% 130

    M2554 INDEX 35% 132

    BUYING POWER INDEX

    RETAIL POTENTIAL

    ITEM INDEX ITEM INDEX

    $250K total 191 investments value

    $40K$50K vehicle purchase

    133

    Use financial advisor/broker

    181 Own luxury vehicle

    130

    $500K+ life insurance value

    180 9+ family/steak 129 house restaurantvisits/mo

    $500+ tires 153

    Use green 136products

    9+ QSR visits/mo 127

    $5,000+ 124home remodel

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 28

    AUDIENCE PROFILE COLLEGE FOOTBALL

    DEMOGRAPHICS

    GENDER

    HOUSEHOLD INCOME

    HOMEOWNERSHIP

    MALE INDEX $100K+ INDEX 28% 111

    $75K+ INDEX 46% 117

    MEDIAN $70K

    OWN INDEX

    65% 135 81% 119

    GENDER/AGE

    MARITAL STATUS

    M1849 INDEX 36% 126

    M2554 INDEX 36% 134

    MARRIED INDEX

    66% 123

    PRESENCE OF CHILDREN

    1+ CHILD INDEX

    43% 107

    BUYING POWER INDEX

    RETAIL POTENTIAL

    ITEM INDEX ITEM INDEX

    $250K+ total investment value

    190 Home improvement DIYer

    147

    Sports/ recreation equipment

    167 $750+ fine jewelry

    141

    3+ business trips/yr

    164 Plan to purchase 128 truck next yr

    $500K+life insurance value

    163 Plan to purchase 127 SUV next yr

    9+ family/steak house restaurant visits/mo

    147

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 29

    AUDIENCE PROFILE MLB

    DEMOGRAPHICS

    GENDER

    HOUSEHOLD INCOME

    HOMEOWNERSHIP

    MALE INDEX $100K+ INDEX 27% 107

    $75K+ INDEX 44% 115

    MEDIAN $69K

    OWN INDEX

    62% 129 82% 123

    GENDER/AGE

    MARITAL STATUS

    M1849 INDEX 31% 109

    M2554 INDEX 33% 124

    MARRIED INDEX

    66% 124

    PRESENCE OF CHILDREN

    1+ CHILD INDEX

    41% 102

    BUYING POWER INDEX

    RETAIL POTENTIAL

    ITEM INDEX ITEM INDEX

    $250+ sports/ recreation equipment

    177 Plan to 131 purchase eReader

    3+ business travel trips/yr

    169 $1K$1.5K 126 home computer

    Plan to 124 purchase SUV

    Purchased new 154domestic vehicle in the past yr

    $200+ avg mo mobile bill

    138 Plan to purchase 120 blu-ray player

    $3,000+ domestic vacation

    131

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 30

    AUDIENCE PROFILE NASCAR

    DEMOGRAPHICS

    GENDER

    HOUSEHOLD INCOME

    HOMEOWNERSHIP

    MALE INDEX $50K+ INDEX 59% 102

    MEDIAN $59K

    OWN INDEX

    67% 138 812% 120

    GENDER/AGE

    MARITAL STATUS

    M1849 INDEX 34% 117

    M2554 INDEX 34% 126

    MARRIED INDEX

    66% 123

    BUYING POWER INDEX

    RETAIL POTENTIAL

    ITEM INDEX ITEM INDEX

    $500+ tires 163

    Home improvement 155 DIYer

    $100K+ 153life insurance

    Use certified 143financial planner

    9+ family/steak 139 house restaurant visits/mo

    Pet owner 125

    Sports/recreation 153equipment

    $100K+ total 123investments value

    Auto loan past yr 148 9+ QSR visits/mo

    121

    Plan to purchase 144 a truck next yr

    Fine jewelry 117

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • DEMOGRAPHICS

    GENDER

    HOUSEHOLD INCOME

    HOMEOWNERSHIP

    MALE INDEX $100K+ INDEX 28% 111

    $75K+ INDEX 44% 114

    MEDIAN $68K

    OWN INDEX

    66% 137 77% 113

    GENDER/AGE

    MARITAL STATUS

    M1849 INDEX 19% 122

    M1849 INDEX 39% 139

    M2554 INDEX 36% 135

    MARRIED 66%

    INDEX 123

    PRESENCE OF CHILDREN

    1+ CHILD INDEX 45% 113

    BUYING POWER INDEX

    RETAIL POTENTIAL

    ITEM INDEX ITEM INDEX

    $200+ avg mo mobile bill

    146 Plan to buy giant 126 flat screen television

    Use certified 143financial planner

    Own luxury vehicle

    126

    Portable GPS device

    142 Television set 125

    Plan to buy truck

    135 5+ video games

    124

    Auto loan past year

    134 Plan to buy smartphone

    123

    Plan to buy home 130 theater system

    Large kitchen appliances

    120

    > 31

    AUDIENCE PROFILE NBA

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 32

    AUDIENCE PROFILE NCAA BASEKTBALL TOURNAMENT

    DEMOGRAPHICS

    GENDER

    HOUSEHOLD INCOME

    HOMEOWNERSHIP

    MALE INDEX $100K+ INDEX 30% 117

    $75K+ INDEX 47% 121

    MEDIAN $71K

    OWN INDEX

    72% 148 80% 119

    GENDER/AGE

    MARITAL STATUS

    M1849 INDEX 40% 139

    M2554 INDEX 38% 142

    MARRIED 67%

    INDEX 125

    BUYING POWER INDEX

    RETAIL POTENTIAL

    ITEM INDEX ITEM INDEX

    $250+ sports/ recreation equipment

    206 Plan to purchase 137 eReader

    $150K total investments value

    184 Purchased large 132kitchen appliances in the past yr

    Use certified planner

    168 Bought/leased new vehicle past year

    131

    $500+ tires 168 Plan to purchase giant HDTV

    120

    Purchased GPS 165navigation device in the past yr

    Plan to purchase 119 vehicle in the next yr

    Home improvement DIYer

    150 Gym membership 117

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 33

    AUDIENCE PROFILE NFL

    DEMOGRAPHICS

    GENDER

    HOUSEHOLD INCOME

    HOMEOWNERSHIP

    MALE INDEX $100K+ INDEX 26% 105

    $75K+ INDEX 43% 111

    MEDIAN $67K

    OWN INDEX

    62% 129 80% 118

    GENDER/AGE

    MARITAL STATUS

    M2454 INDEX 56% 104

    M1849 INDEX 34% 120

    M2554 INDEX 35% 132

    MARRIED 65%

    INDEX 121

    PRESENCE OF CHILDREN

    1+ CHILD INDEX 45% 111

    BUYING POWER INDEX

    RETAIL POTENTIAL

    ITEM INDEX ITEM INDEX

    3+ business trips/yr

    189 5+ video games

    126

    Auto loan 147 4+ electronic store 123shopping visits/mo

    Owns real estate property

    144 9+ family/steak 122restaurant visits/mo

    $1,000+ fine jewelry

    137 Pet owner 121

    $40K$50K 135 vehicle purchase

    Gym membership 117

    $200+ avg mo mobile bill

    134

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 34

    AUDIENCE PROFILE NHL

    DEMOGRAPHICS

    GENDER

    HOUSEHOLD INCOME

    HOMEOWNERSHIP

    MALE INDEX $100K+ INDEX 26% 109

    $75K+ INDEX 48% 124

    MEDIAN $73K

    OWN INDEX

    67% 138 77% 113

    GENDER/AGE

    MARITAL STATUS

    M1834 INDEX 20% 128

    M1849 INDEX 39% 137

    M2554 INDEX 35% 132

    MARRIED 67%

    INDEX 125

    PRESENCE OF CHILDREN

    1+ CHILD INDEX 44% 109

    BUYING POWER INDEX

    RETAIL POTENTIAL

    ITEM INDEX ITEM INDEX

    Use certified 206financial planner

    Plan to purchase 132 video or digital camera

    $250K+ total investments value

    196 Plan to purchase 126a tablet

    Large kitchen appliance

    144 $30K$40K 124vehicle purchase

    Plan to purchase 142blu-ray player

    Use business 121banking services

    Business travel 141 Plan to purchase 121life insurance

    Shop at furniture store

    134 Plan to purchase a smartphone

    120

    Cruise vacation 133

    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 35

    COMMERCIAL SPECIFICATIONS & REQUIREMENTS

    COMCAST ADDELIVERY

    CONTACT855-858-1942

    DISH CALL LETTERSDISH

    DESTINATION NAMEDISH Network

    SALES CONTACT (TO GET AN ACCOUNT FOR SENDING SPOTS)Fanny Lambright | Comcast AdDelivery(303) [email protected]

    YANGAROO (LAUNCHES 6/2/14)

    CONTACT(855) 5340607

    DISH CALL LETTERSDish Network

    FORMATHD & SD

    [email protected]

    ON THE SPOT MEDIA

    DISH CALL LETTERSDish Network

    FORMATS

    HD & SD

    CONTACT INFOJacki BergerDirector of Sales and ServiceOn The Spot Media(917) [email protected]

    JAVELINCONTACT(877) 8511786

    DISH CALL LETTERSDISHNET-J

    FORMATHD & SD

    SHORT FORM TAPE DEADLINES

    TRAFFIC INSTRUCTIONS/VIEW COPYPlease contact your DISH Media Sales representative for specific instructions.

    TAPE REQUIREMENTS

    SD FORMAT Digital Beta of BetaSP

    HD FORMAT1080i/HD Cam (No SR)/2 Channel Stereo PCM Audio 59.94 System Frequency

    PLEASE NOTEWe can only accept one format (SD or HD) per campaign. Tapes will be up-converted or down-converted on an as needed basis. For triggers, either SD or HD creative is accepted.

    EACH TAPE SHOULD CONTAIN30 seconds of bars & tone | 5 seconds slate |5 seconds black | Spot | black

    Multiple spots may be put on one tape. Include a minimum of 2 seconds of black before and after each spot.

    30 seconds of bars & tones | 5 second slate | 5 seconds black |Spot | 5 seconds black | 5 seconds slate | Spot #2 | Etc.

    TAPE LABELING

    PLEASE INCLUDE THE FOLLOWING INFORMATIONClient | Title | Date | Duration | ISCI | 800#

    STANDARD MAIL

    SD+HD TAPES Meridian Encoding Station9601 South Meridian Blvd.Englewood, CO 80112(303) 7233127

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    DIGITAL DELIVERY METHODS

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    CONTACT(877) 769-9382

    DISH CALL LETTERSClient selects/searches DISH NETWORK

    FORMATHD & SD

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    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED

  • > 36

    CONTACT INFORMATION

    NEW YORK

    SVP, MEDIA SALES

    Warren [email protected]

    GENERAL MARKET DIRECTOR

    Adam [email protected]

    GENERAL MANAGER

    John [email protected]

    ACCOUNT EXECUTIVE

    Rich [email protected]

    ACCOUNT EXECUTIVE

    Anthony [email protected]

    ACCOUNT EXECUTIVE

    Andrew [email protected]

    ACCOUNT SERVICE REPRESENTATIVE

    John [email protected]

    ACCOUNT SERVICE REPRESENTATIVE,

    ADDRESSABLE

    Joanna [email protected]

    DIRECT RESPONSE DIRECTOR

    Brian [email protected]

    GENERAL MANAGER

    Scott [email protected]

    ACCOUNT EXECUTIVE

    Mary [email protected]

    ACCOUNT EXECUTIVE

    Sean [email protected]

    ACCOUNT EXECUTIVE

    Alexis [email protected]

    LATINO & INTERNATIONAL SALESGENERAL MANAGER

    Phil [email protected]

    ACCOUNT EXECUTIVE

    Cynthia [email protected]

    ACCOUNT SERVICE REPRESENTATIVE

    John [email protected]

    INTERACTIVE & ADVANCED TELEVISIONGENERAL MANAGER

    Adam [email protected]

    CHICAGO

    GENERAL MARKET GENERAL MANAGER

    Steve [email protected]

    ACCOUNT EXECUTIVE

    Colleen [email protected]

    ACCOUNT SERVICE REPRESENTATIVE

    Kimberly [email protected]

    DENVER

    LONG FORM DIRECTOR

    Ken [email protected]

    ACCOUNT EXECUTIVE

    Monica [email protected]

    ACCOUNT SERVICE REPRESENTATIVE

    Natalie [email protected]

    LOS ANGELES

    GENERAL MARKET GENERAL MANAGER

    Dan [email protected]

    ACCOUNT EXECUTIVE

    Brad [email protected]

    DIRECT RESPONSE ACCOUNT EXECUTIVE

    Erin Cohen [email protected]

    OFFICES

    NEW YORK185 Varick Street6th FloorNew York, New York 10014

    CHICAGO500 North Michigan AvenueSuite 2240Chicago, Illinois 60611

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    2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED