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Retail/Business Ethernet Services Market Update Revenue Growth Continues even as Competition Heats Up! Roopashree Honnachari, Program Manager Roopashree Honnachari, Program Manager Business Communication Services Aug 11, 2011

Retail/Business Ethernet Services Market Update

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An analyst briefing presentation by Stratecast analyst Roopashree Honnachari on the retail/business ethernet services market.

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Page 1: Retail/Business Ethernet Services Market Update

Retail/Business Ethernet Services Market Update

Revenue Growth Continues even as Competition Heats Up!

Roopashree Honnachari, Program ManagerRoopashree Honnachari, Program Manager

Business Communication Services

Aug 11, 2011

Page 2: Retail/Business Ethernet Services Market Update

Today’s Presenter

2

Roopashree (Roopa) Honnachari

Program Manager, Business Communication Services

Frost & Sullivan

Page 3: Retail/Business Ethernet Services Market Update

Agenda

� Why Carrier Ethernet?

� How large is the market?

� Market Revenue Evolution, 2010 & 2015

� Market Ports Evolution, 2010 & 2015

3

� Market Demand Drivers

� Competitive Landscape, 2010

� Key Takeaways

Page 4: Retail/Business Ethernet Services Market Update

Why Carrier Ethernet?Changing Communication Needs Of Today’s Business

Voice Internet VideoData Security

4

Data Backup/

Replication

Disaster Recovery

Distributed Enterprise

Cloud-based Services

CaaSSaaSIaaS

Page 5: Retail/Business Ethernet Services Market Update

Why Carrier Ethernet? Convergence!

Pre-Convergence Post Convergence

FRAME

RELAY

FRAME

RELAY ATMATM

PRIVATE LINE

PRIVATE LINE

FRAME

RELAY

FRAME

RELAY ATMATM

PRIVATE LINE

PRIVATE LINE

FRAME

RELAY

FRAME

RELAY ATMATM

PRIVATE LINE

PRIVATE LINE

FRAME

RELAYATMPRIVATE

LINE

PRIVATE LINEPRIVATE

LINE

Frame Relay

Private Line

ATM

Ethernet

Managed IAD

5

� Multiple traffic-specific networks

� Multiple access lines per location

� Quality of Service (QoS) managed separately in each network

• A single converged network for all types of traffic

• Class of service (CoS) for traffic prioritization

Ethernet

Service Providers Network/Cloud

Page 6: Retail/Business Ethernet Services Market Update

Why Carrier Ethernet? (continued)

• Familiarity in the LAN

• Scalable bandwidth (owing to switched network

architecture)

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architecture)

• Cost-effective (lower per MB cost)

• Facilitates convergence of applications!

Page 7: Retail/Business Ethernet Services Market Update

How Large is the Market?

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

4,000

8,000

Gro

wth

Ra

te (%

)

Re

ve

nu

e (

$ M

illi

on

)

Total Retail Carrier Ethernet Services Market: Revenue Forecast, U.S., 2008- 2015

7

2008 2009 2010 2011 2012 2013 2014 2015CAGR (10-15)

Revenue 1,139.6 1,561.7 2,188.1 2,975.8 3,957.8 5,066.0 6,332.5 7,725.7 28.7%

Growth Rate 37.0% 40.1% 36.0% 33.0% 28.0% 25.0% 22.0%

0.0%

5.0%

10.0%

15.0%

0

Gro

wth

Ra

te (%

)

Re

ve

nu

e (

$ M

illi

on

)

The growth is largely attributed to the market migration from legacy services—Leased

lines, Frame Relay and ATM to Ethernet services.

Note: All figures are rounded. The base year is 2010. Source: Frost & Sullivan analysis.

Page 8: Retail/Business Ethernet Services Market Update

Market Revenue Evolution, 2010 & 2015

60%

80%

100%

Reven

ue (

$ M

illi

on

s)

Market Evolution by Metro vs. Long Haul, 2010 & 2015

60%

80%

100%

Reven

ue (

%)

Market Evolution by Service Type, 2010 & 2015

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2010 2015

Long Haul 23% 35%

Metro 77% 65%

0%

20%

40%Reven

ue (

$ M

illi

on

s)

2010 2015

E-LAN 32% 38%

E-Line 48% 44%

Access 20% 18%

0%

20%

40%

Reven

ue (

%)

Note: All figures are rounded. The base year is 2010. Source: Frost & Sullivan analysis.

Page 9: Retail/Business Ethernet Services Market Update

Market Ports Forecasts

15%

20%

25%

30%

35%

40%650,000

Gro

wth

Ra

te

Po

rts

Total Retail Carrier Ethernet Services Market: Ports Forecasts, U.S., 2008-2015

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2008 2009 2010 2011 2012 2013 2014 2015CAGR (10-15)

Ports 104,697 139,756 185,027 242,872 313,936 401,316 506,283 628,857 27.7%

Growth Rate 33.5% 32.4% 31.3% 29.3% 27.8% 26.2% 24.2%

0%

5%

10%

15%

0

Gro

wth

Ra

te

Note: All figures are rounded. The base year is 2010. Source: Frost & Sullivan analysis.

Page 10: Retail/Business Ethernet Services Market Update

Market Ports Evolution (U.S.), 2010 & 2015

60%

80%

100%

Po

rts (%

)

Market Ports Evolution by Service Type, 2010 & 2015

40%

60%

80%

100%

Po

rts (%

)

Market Ports Evolution by Speed,2010 & 2015

10

2010 2015

E-LAN 26% 27%

E-Line 48% 48%

Access 26% 25%

0%

20%

40%Po

rts (%

)

2010 2015

10 G 3% 9%

1 GigE 18% 26%

100 M 36% 32%

10 M 43% 33%

0%

20%

40%Po

rts (%

)

Note: All figures are rounded. The base year is 2010. Source: Frost & Sullivan analysis.

Page 11: Retail/Business Ethernet Services Market Update

Market Demand Drivers

� Market migration from traditional private lines to Ethernet EPL and EVPL

services

� Growing market demand for Ethernet access to MPLS VPNs and Dedicated

Internet Access is fuelling revenue growth

� Increasing adoption of E-LAN services among verticals such as healthcare,

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� Increasing adoption of E-LAN services among verticals such as healthcare,

education and government

� Enterprise adoption of Ethernet to access cloud-based services represents a

growing market opportunity for the service

� Layer 2 Ethernet services are complementing Layer 3 MPLS VPN networks for

multipoint-to-multipoint connectivity

Page 12: Retail/Business Ethernet Services Market Update

MPLS or VPLS ?

VPLS

� Layer 2 VPN with Routing Control

� Scalable On-demand Bandwidth

� Ethernet is the default access

� Scale from 1M-100M on a 100M

port

It is not MPLS or VPLS, but MPLS and VPLS

MPLS

�Provider Managed Layer 3 VPN

� Multiple Access Options

�T1/T3,SONET, Ethernet, Wireless,

Satellite

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port

� Ideal for < 100 sites

� (Regional & National)

� Ideal for High-speed Applications

� Data Center Connectivity

� Storage Area Networking,

Satellite

� Ideal for >100 sites

� (Regional, National & Global)

� Ideal for Distributed Connectivity

�geographically dispersed branch

offices, remote users, teleworkers, and

business partners

Page 13: Retail/Business Ethernet Services Market Update

Competitive Landscape, 2010

AT&T

XO

Others

Total Retail Carrier Ethernet Services Market: U.S., 2010

�Regional carriers with their vertical specific

solution selling strategy and enhanced SLA

offerings will continue to see success.

�Cable MSOs offering metro Ethernet over

fiber networks have the potential of

successfully tapping into the high-speed

needs of local enterprises in their footprint.

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Verizon

tw telecom

CenturyLink

Level 3

Cogent

XO needs of local enterprises in their footprint.

�EoC service providers are proving to be

invaluable in expanding Ethernet reach to

remote/non-fiber fed SMB customer

locations. However, the bandwidth/distance

limitations of the service restrict its suitability

to connect distributed customer locations at

sub 10 Mbps. Source: Frost & Sullivan analysis.

Page 14: Retail/Business Ethernet Services Market Update

Key Takeaways

�Ethernet will continue to gain adoption as the de facto choice for replacement of

traditional transport technologies

�The ability of Ethernet to support convergence of applications (voice/video/data) is

expected to drive market adoption of higher port speeds, thus resulting in increased

revenue growth throughout the forecast period

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�Cloud networking – to enable cloud services and access to them – will continue to

fuel service provider/enterprise adoption of Ethernet services

�While Carrier Ethernet will continue to see rapid adoption in the metro space, both

for E-Line and E-LAN type of services, MPLS VPNs will continue to dominate the

national/global multisite connectivity space. However, Ethernet will continue to play

a role in hybrid networks involving MPLS/EVPL/VPLS networks

Page 15: Retail/Business Ethernet Services Market Update

Questions?

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Page 16: Retail/Business Ethernet Services Market Update

Next Steps

� Request a proposal for or Growth Partnership Services or Growth Consulting Services to support you and your team to accelerate the growth of

your company. ([email protected]) 1-877-GoFrost (1-877-463-7678)

� Join us at our annual Growth, Innovation, and Leadership 2011: A Frost & Sullivan Global Congress on Corporate Growth (www.gil-global.com)

16

� Register for the next Chairman’s Series on Growth: Driving Innovation – The

What, Why, and How. Visions and Benchmarks as the Innovation Key

(October 5th) (http://www.frost.com/growth)

� Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep

abreast of innovative growth opportunities

(www.frost.com/news)

Page 17: Retail/Business Ethernet Services Market Update

Your Feedback is Important to Us

Growth Forecasts?

Competitive Structure?

What would you like to see from Frost & Sullivan?

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Strategic Recommendations?

Other?

Please inform us by rating this presentation.

Frost & Sullivan’s Growth Consulting can assist with your growth strategies

Page 18: Retail/Business Ethernet Services Market Update

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Page 19: Retail/Business Ethernet Services Market Update

For Additional Information

Mireya Espinoza

Corporate Communications

Information & Communication Technologies

(210) 247-3870

[email protected]

Craig Hays

VP of Sales, North America

Information & Communication Technologies

(210) 247-2460

[email protected]

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Roopashree (Roopa) Honnachari

Program Manager

Business Communication Services

(210)-247-3860

[email protected]