Faculty Guide:-

Prof. Swapneel Tank

Submitted By :-

Disha Patel 27Kalpan Patel 28

Section : - C

SUB. :- Management Information System

TOPIC : - Redbus.in: Automating Bus Travel Industry

PARUL INSTITUTE OF MANAGEMENT & RESEARCH

Competitive Force Analysis:

Substitutes: - Offline bus reservation-

Ticket booking counters. - Travel Agents. - Phone Booking. - Unreserved.

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Conti………

New Entrants: - Internet Based Industry: Easy for

new entrants. - Redbus : Market leader –

captured huge market.

- New entrants struggle to attract

customers.

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1. Competitive Forces. Bargaining Power Of Customers:

- High bargaining power - Online- Easy comparison of price - Huge alternatives

Bargaining Power Of Suppliers: - bus operators may ask high priority.

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Competitors:

makemytrip.com travelyaari.com travelvala.com abhibusVia.comTicketcounters.com

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Strategic Information System: Route Tracking SMS value added services Customer preferences in database Bus allocation Drivers allocation.

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Strategic Advantage to Bus Operation: Identify & create market niches that

have not been adequately filled. Handle reservation & driver allocation. When to reduce & increase prices. Increase occupancy rate & reduce

empty buses. Database of Customers. cost cutting. Transparency & customer trust.

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Conti…….Operators owning computerized

system- redbus software Interfaces Integrates with operator’s industry.

Operators computerized but cannot afford costly IT upgrades- BOSS( Bus Operator Software Services)

Operators not computerized – Travel Agent.

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Technology Factors:Online reservation Provide various information on bus

trips, routes, fares. Provide services on mobile

platform. Introduce BPO & voice operation. Book online using credit, debit

cards & net banking.

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Conti…..

Updated online data base VPN networks data storage on

online servers in US. Paperless ticketing with M-ticket.

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Management Factors: Pan India Operation Created a niche market Partnership with 700 bus operators

in 15 states Transparency Book seats Wide options Return ticketsStandard rates

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Organizational Factors: Spread over 16 metros & 15 states.Distribution network of 35000 outlets. Home delivery in major cities. 75000 point-of-sale outlets across the

country. Book bus tickets online for over 10000

+ routes across india .Read reviews submitted by passengers.

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Thank you……

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