MIS Case Study

Case Study1:Heidelberg, Honeywell and Eaton – Smart Product and Services

Group Members:

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Farhan Ishraque Khan BIT 0201

Md. Saeed Siddik BIT 0218

Atish Kumar Dipongkor BIT 0217


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Overview: What is Smart Product & Service? Problem Identification IT Solution Advantage of Smart Product Case Study Questions Answers

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Smart Product!!! Embedded Service - Paving the Way for Smart

Products Do not 'become smart' by throwing more features. Smart products get smart by using Internet-delivered

services. Businesses are rushing to get embedded systems into

the hands of workers to improve operations. Example: Police departments, airlines, shipping

services, rental car agencies.

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Uses of Smart Services• Minimize maintenance and repair cost.• Cost effectiveness.• User Friendly.• Time effectiveness.• Customer and user satisfaction


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Inputs from Case Study: Heildelberg High-end Printing Presses for printers and print media

producers.

Smart Product: Ability to monitor its equipments remotely using built in sensors, networking microprocessors and other IT technologies.

Insight to optimize printing performance.

Minimize maintenance and repair cost.

Financial year 2010/2011: Heidelberg presents figures for first six months – significant rise in incoming orders.

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Inputs from Case Study: Honeywell

• Control & Automation system for Petroleum Refineries

• Represented small part of cost involved in operating and maintaining a refinery.

• Process Knowledge System: A system of operations and information technologies deployed at a customer’s refinery but remotely controlled by Honeywell.

• Fewer false alarms, less anticipated downtime and lower maintenance cost.

• Enabled Honeywell to increase scope of other services provided to customers.

• Fortune 100 company that invents & manufactures technologies .


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Inputs from Case Study: Eaton Corp.

Began making axles and later diversified into residential circuit breakers

Home Heartbeat: Monitors the status of various home systems and alerts the homeowner when something is amiss.

Usage of water sensors, open/closed sensor, power sensor and wireless network.

Sustainability: At Eaton, sustainability isn’t an autonomous program or initiative. It’s how they do business – and it’s an increasing part of their business success.


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Question 1Why should manufacturing companies

build smart products and smart services?

What Business Benefits can they gain?Provide several examples beyond this

case.


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Importance of building smart products and services

Its not enough for companies to offer valuable services for their products but to provide “smart services.”

For smart services, usage of IT to build “smart products,”

Smart products can detect approaching failure and alert users.

Gives the company opportunity to provide maintenance services and enjoy the resulting benefits.


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Benefits of smart products and services to Business

In business, “Smart” means solving problems fast and efficiently.

Decreases the cost and increases the profit.

Expansion of customer base in the market.

The functionality, efficiency, reliability and sustenance of smart product and service will also be the other key components to affect the customer and market.


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Importance of building smart products and services contd. The more functions a product has, the higher price

will be sold.

If manufacturing companies can develop smart products or smart services, they can gain those benefits.


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Examples Of Smart products and services

Smart Systems for Cars for Safe Mobility and pedestrian safety

Pedestrian Recognition, Intersection Control, Lane Departure Warning, Stability Control, Detection of Surface and Pavement Conditions, Night Vision, Driver Condition Monitoring, Redundant Systems for Vehicle Control and Emergency Shutdown

Driver Assistance Smart SystemAutonomous Handling of Routine Driving Conditions,

Driver Information on Traffic, Intelligent Speed Adaptation, Sensing of Driver’s Intentions; Intelligent Transport Systems


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Question 2What information Technologies are used

by the companies in this case to build smart products and services?

What other IT components might be used and their Capabilities?


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Information Tech used by the companiesHEIDELBERG (Printing Company) Smart printing services comprising of built in

sensors, networking microprocessors and internet. HONEYWELL (Petroleum Refinery) Experion process knowledge system comprising of

control and automation systems, remote network technologies and knowledge system.

EATON CORP (Electrical Appliances)Home heart beat Systems comprising of water sensors,

open/closed sensors, power sensors, wireless communication system and a key fob device(used by customer to communicate with base station)


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Other IT components that might be used

e-Commerce Buy and Sell without intermediaries Refurbished products can also fetch profits

Database Management We can do Data Mining and implement Fuzzy logic to

do Analysis and trending of Business Operation Customer Relationship Management

Improve customer Behavior and Experiences Identify customer purchase / demand behavior trending Identify competitive Strategies for effective Decision

Making Supply Chain Management

Improvement of logistics Ease of part procurement

RFID VNC (Virtual Networking Control)


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Question 3What are some limitations of a smart

products and services strategy?

Give examples of challenges that a business might encounter and how to overcome them?


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Limitations of Smart products and Smart Systems

Infrastructure cost incurred for initial installation at customer end.

Focus on Elite customers. Embedded Technology – reliability issues. Usage of network – internet, mobile technology and

other communication technologies. Reliability of sensors and microprocessors. Not feasible for a huge customer base.


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Business Challenges Faced by Companies Manufacturing Smart products and services.

Marketing challenges for smart products. Peoples perspective towards smart products and

services. Price of the smart products and services. Customization for diverse customer base. Lack of chances for mass production. Data security Rapid changes in technology. High Skill Manpower Requirements


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Methods to overcome Business Challenges

Usage of Appropriate technology for development of smart products and services.

Understanding the needs and requirement of consumer base and expansion in consumer market.

Integrating simplicity of operation and functionality. Adaptation to changing IT and IS and incorporating

the same in the products and services. Usage of quality parts and components in smart

products and services.


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References: Heidelberg, Honeywell, And Eaton: [http://www.caseforest.com/case-study-Heidelberg-Honeywell-And-Eaton.aspx] OPPAPERS : Heidelberg, Honeywell, And Eaton [http://www.oppapers.com/essays/Heidelberg-Honeywell-And-Eaton/729675]

Smart Products and Smart Services - Heidelberg, Honeywell & Eaton[]

Heidelberg, Honeywell, and Eaton: Using Information Technology to build smart products and services.

[http://mishelper.blogspot.com/2011/07/heidelberg-honeywell-and-eaton-using.html]

[http://mishelper.blogspot.com/2011/07/heidelberg-honeywell-and-eaton- using.html]

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http://www.caseforest.com/case-study-Heidelberg-Honeywell-And-Eaton.aspx

http://www.oppapers.com/essays/Heidelberg-Honeywell-And-Eaton/729675

http://mishelper.blogspot.com/2011/07/heidelberg-honeywell-and-eaton-using.html




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Q & A ???

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