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#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (ROD) Storyboard for Design Thinking, Customer Development, Lean Startup Projects, and Business Model Stories
Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands Bu
sine
ss Story:
“Build Solu,
on”
Custom
er Story:
“Measure Problem
” Learning Story:
“Learn W
hat W
orks”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring B U S I N E S S M
O D E L S T O R Y
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Custom
er Story:
“Measure Problem
” Learning Story:
“Learn W
hat W
orks”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
q Employee
q Process
q Product/Service
q Learning
q Cost
q Revenue
q Profit
q Employee
q Process
q Product/Service
q Learning
q Cost
q Revenue
q Profit
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
E: Engagement
A: Acquisi,on
A: Ac,va,on
R: Reten,on
R: Referral
E: Engagement
A: Acquisi,on
A: Ac,va,on
R: Reten,on
R: Referral
B U S I N E S S M
O D E L S T O R Y
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Custom
er Story:
“Measure Problem
” Learning Story:
“Learn W
hat W
orks”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
q Business Factor 1 q Business Factor 2 q Business Factor 3 q Business Factor …
q Learning Factor 1 q Learning Factor 2 q Learning Factor 3 q Learning Factor …
q Financial Factor 1 q Financial Factor 2 q Financial Factor 3 q Financial Factor …
Red Ocean DisrupAon (R.O.D.) Storyboard Decision-‐making (Value) Factors for Job-‐To-‐Get-‐Done in Business Model Disrup?on
q Customer Factor 1 q Customer Factor 2 q Customer Factor 3 q Customer Factor …
B U S I N E S S M
O D E L S T O R Y
Red Ocean DisrupAon (R.O.D.) Topics: Explana,ons
Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
VISION (“LEAP OF FAITH”): Brief statement or tagline that describes a dream benefit, trade-‐off, ul,mate want/need, apparently impossible goal, or ideal final result of a system (project/business model/product/service) for a targeted customer segment (“tribe”)
PRESENT PERFORMANCE (“RED OCEAN”): Current level of outcomes, results, trade-‐offs, specifica,ons of a business model (system/product/service) from business (internal) and customer (external) perspec)ves for a product/service/business model/tool/system
STRATEGY, BUSINESS MODEL, AND EXECUTION CYCLE: Set of itera,ve processes and ac,vi,es as well as business model disrup,on for winning customers in a compe,,ve environment as well as detailed tac,cs and experimental ac,ons for the business model (system/product/service) to achieve future performance specifica,ons
FUTURE PERFORMANCE (“BLUE OCEAN”): Desired, proposed, or hypothe,cal level of outcomes (results, trade-‐offs, or specifica,ons) in the short/medium/long-‐term from business (internal) and customer perspec)ves for a product/service/business model/tool/system
4
1
3
2
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Date: ………………………………..
3 Types of Venture Capitalist (VC) QuesAons for the R.O.D. Storyboard
Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
BUSINESS STORY QUESTION How is the business’s vision being translated into reality?
CUSTOMER STORY QUESTION Is there a validated BUMP (Big Urgent Market Problem) for the Job-‐To-‐Get-‐Done? LEARNING STORY QUESTION How are is the business profitably solving the BUMP (Big Urgent Market Problem)? What is the business learning as it translates the business’s vision into reality?
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Seamless Music Experience (Everywhere)
Busine
ss Story:
“Build Solu,
on”
Business Value ProposiAon: “Perfect, Expensive, Now”
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Seamless Music Experience (Everywhere)
Busine
ss Story:
“Build Solu,
on”
(Minimum Viable Product: Analog/An,log in Red Ocean)
Digital Music Players Business Value ProposiAon: “Perfect, Expensive, Now”
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Seamless Music Experience (Everywhere)
Busine
ss Story:
“Build Solu,
on”
(Minimum Viable Product: Analog/An,log in Red Ocean)
Digital Music Players Business Value ProposiAon: “Perfect, Expensive, Now”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Seamless Music Experience (Everywhere)
Busine
ss Story:
“Build Solu,
on”
(Minimum Viable Product: Analog/An,log in Red Ocean)
Digital Music Players
Prototype A/B/C/…
Business Value ProposiAon: “Perfect, Expensive, Now”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Seamless Music Experience (Everywhere)
Busine
ss Story:
“Build Solu,
on”
Customer Segment: Luxury-‐Spot “Tribe”
(Minimum Viable Product: Analog/An,log in Red Ocean)
Digital Music Players
Prototype A/B/C/…
Business Value ProposiAon: “Perfect, Expensive, Now”
Customer Value ProposiAon: “A Thousand Songs in
Your Pocket”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Seamless Music Experience (Everywhere)
Busine
ss Story:
“Build Solu,
on”
Limited Song Storage
Limited Ba8ery Life
“Ugly” Design; Bulky
Skipped Songs
Portable Music
(Minimum Viable Product: Analog/An,log in Red Ocean)
Digital Music Players
Prototype A/B/C/…
Business Value ProposiAon: “Perfect, Expensive, Now”
Customer Value ProposiAon: “A Thousand Songs in
Your Pocket”
Customer Segment: Luxury-‐Spot “Tribe”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Seamless Music Experience (Everywhere)
Busine
ss Story:
“Build Solu,
on”
Limited Song Storage
Limited Ba8ery Life
“Ugly” Design; Bulky
Skipped Songs
Portable Music
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
(Minimum Viable Product: Analog/An,log in Red Ocean)
Digital Music Players
Prototype A/B/C/…
Business Value ProposiAon: “Perfect, Expensive, Now”
Customer Value ProposiAon: “A Thousand Songs in
Your Pocket”
Customer Segment: Luxury-‐Spot “Tribe”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Seamless Music Experience (Everywhere)
Busine
ss Story:
“Build Solu,
on”
Limited Song Storage
Limited Ba8ery Life
“Ugly” Design; Bulky
Skipped Songs
Portable Music
UlAmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
(Minimum Viable Product: Analog/An,log in Red Ocean)
Digital Music Players
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
Prototype A/B/C/…
Business Value ProposiAon: “Perfect, Expensive, Now”
Customer Value ProposiAon: “A Thousand Songs in
Your Pocket”
Customer Segment: Luxury-‐Spot “Tribe”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Seamless Music Experience (Everywhere)
Busine
ss Story:
“Build Solu,
on”
Limited Song Storage
Limited Ba8ery Life
“Ugly” Design; Bulky
Skipped Songs
Portable Music
UlAmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
(Minimum Viable Product: Analog/An,log in Red Ocean)
Digital Music Players
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
Prototype A/B/C/…
Business Value ProposiAon: “Perfect, Expensive, Now”
Customer Value ProposiAon: “A Thousand Songs in
Your Pocket”
Customer Segment: Luxury-‐Spot “Tribe”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Seamless Music Experience (Everywhere)
Busine
ss Story:
“Build Solu,
on”
Limited Song Storage
Limited Ba8ery Life
“Ugly” Design; Bulky
Skipped Songs
Portable Music
UlAmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
There’s a BUMP (Big Urgent Market Problem) in the Music Industry
(Minimum Viable Product: Analog/An,log in Red Ocean)
Digital Music Players
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
Prototype A/B/C/…
Business Value ProposiAon: “Perfect, Expensive, Now”
Customer Value ProposiAon: “A Thousand Songs in
Your Pocket”
Customer Segment: Luxury-‐Spot “Tribe”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Seamless Music Experience (Everywhere)
Busine
ss Story:
“Build Solu,
on”
Limited Song Storage
Limited Ba8ery Life
“Ugly” Design; Bulky
Skipped Songs
Portable Music
UlAmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
There’s a BUMP (Big Urgent Market Problem) in the Music Industry
E: Eliminate Control BuTons; Gray/Black Color;
On-‐off Switch R: Reduce Size/Weight; Thickness; Complexity I: Increase Price; Song Storage; BaTery Life C: Create LCD Screen; Wheel; Fast Download
(Minimum Viable Product: Analog/An,log in Red Ocean)
Digital Music Players
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
Prototype A/B/C/…
Business Value ProposiAon: “Perfect, Expensive, Now”
Customer Value ProposiAon: “A Thousand Songs in
Your Pocket”
Customer Segment: Luxury-‐Spot “Tribe”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Seamless Music Experience (Everywhere)
Limited Song Storage
Limited Ba8ery Life
“Ugly” Design; Bulky
Skipped Songs
Portable Music
E: Eliminate Control BuTons; Gray/Black Color;
On-‐off Switch R: Reduce Size/Weight; Thickness; Complexity I: Increase Price; Song Storage; BaTery Life C: Create LCD Screen; Wheel; Fast Download
There’s a BUMP (Big Urgent Market Problem) in the Music Industry
Maximum Learning In No Time
& At Minimum Cost
UlAmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
DisrupAve (“Blue Ocean”) Brand/Ads,
Business Model, and
Environment (Ecosystem): q High Profit Margin q Luxury-‐Spot “Tribe”
q Profit Model: Asset Sale
Busine
ss Story:
“Build Solu,
on”
(Minimum Viable Product: Analog/An,log in Red Ocean)
Digital Music Players
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
Prototype A/B/C/…
Business Value ProposiAon: “Perfect, Expensive, Now”
Customer Value ProposiAon: “A Thousand Songs in
Your Pocket”
Customer Segment: Luxury-‐Spot “Tribe”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod (2001) Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Business Value ProposiAon: “Perfect, Expensive, Now”
Seamless Music Experience (Everywhere)
Limited Song Storage
Limited Ba8ery Life
“Ugly” Design; Bulky
Skipped Songs
Portable Music
E: Eliminate Control BuTons; Gray/Black Color;
On-‐off Switch R: Reduce Size/Weight; Thickness; Complexity I: Increase Price; Song Storage; BaTery Life C: Create LCD Screen; Wheel; Fast Download
There’s a BUMP (Big Urgent Market Problem) in the Music Industry
Maximum Learning In No Time
& At Minimum Cost
UlAmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
DisrupAve (“Blue Ocean”) Brand/Ads,
Business Model, and
Environment (Ecosystem): q High Profit Margin q Luxury-‐Spot “Tribe”
q Profit Model: Asset Sale
Customer Value ProposiAon: “A Thousand Songs in
Your Pocket”
Busine
ss Story:
“Build Solu,
on”
(Minimum Viable Product: Analog/An,log in Red Ocean)
Digital Music Players
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
Prototype A/B/C/…
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
Customer Segment: Luxury-‐Spot “Tribe”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
B U S I N E S S M
O D E L S T O R Y
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
q Employee
q Process
q Product/Service
q Learning
q Cost
q Revenue
q Profit
q Employee
q Process
q Product/Service
q Learning
q Cost
q Revenue
q Profit
Red Ocean DisrupAon (R.O.D.) Storyboard for Apple’s iPod Key Performance Indicators (Metrics) for Business Model Disrup?on
E: Engagement
A: Acquisi,on
A: Ac,va,on
R: Reten,on
R: Referral
E: Engagement
A: Acquisi,on
A: Ac,va,on
R: Reten,on
R: Referral
B U S I N E S S M
O D E L S T O R Y
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
q Business Factor 1 q Business Factor 2 q Business Factor 3 q Business Factor …
q Learning Factor 1 q Learning Factor 2 q Learning Factor 3 q Learning Factor …
q Price
Red Ocean DisrupAon (R.O.D.) Storyboard Decision-‐making (Value) Factors for Listening to Music
q Design (Aesthe,cs) q Size; Thickness q Bagery Life q Song Storage q Ease of Organiza,on q Portability
B U S I N E S S M
O D E L S T O R Y
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done Bu
sine
ss Story:
“Build Solu,
on”
Custom
er Story:
“Defi
ne Problem
” Learning Story:
“Learn W
hat’s Value
d”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done
(Minimum Viable Product: Analog/An,log in Red Ocean)
Product Category
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
(Minimum Viable Product: Analog/An,log in Red Ocean)
Product Category ² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Blue Ocean
[Product]
Prototype A/B/C/… ² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done
(Minimum Viable Product: Analog/An,log in Red Ocean)
Product Category
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Blue Ocean
[Product]
Customer Segment: Luxury-‐Spot “Tribe”
Customer Value ProposiAon: “Insanely Great Experience”
For Job-‐To-‐Get-‐Done
Prototype A/B/C/… ² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done
(Minimum Viable Product: Analog/An,log in Red Ocean)
Product Category
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Blue Ocean
[Product]
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors)
Prototype A/B/C/… ² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done
Customer Segment: Luxury-‐Spot “Tribe”
Customer Value ProposiAon: “Insanely Great Experience”
For Job-‐To-‐Get-‐Done
(Minimum Viable Product: Analog/An,log in Red Ocean)
Product Category
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Blue Ocean
[Product]
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors)
Prototype A/B/C/…
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done
Customer Segment: Luxury-‐Spot “Tribe”
Customer Value ProposiAon: “Insanely Great Experience”
For Job-‐To-‐Get-‐Done
(Minimum Viable Product: Analog/An,log in Red Ocean)
Product Category
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Blue Ocean
[Product]
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors)
UlAmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Prototype A/B/C/…
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done
Customer Segment: Luxury-‐Spot “Tribe”
Customer Value ProposiAon: “Insanely Great Experience”
For Job-‐To-‐Get-‐Done
(Minimum Viable Product: Analog/An,log in Red Ocean)
Product Category
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Blue Ocean
[Product]
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors)
UlAmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
Prototype A/B/C/…
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done
Customer Segment: Luxury-‐Spot “Tribe”
Customer Value ProposiAon: “Insanely Great Experience”
For Job-‐To-‐Get-‐Done
(Minimum Viable Product: Analog/An,log in Red Ocean)
Product Category
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Blue Ocean
[Product]
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors)
UlAmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
There’s a BUMP (Big Urgent Market Problem) in X-‐Industry, that is, a popular product category that “sucks”
Prototype A/B/C/…
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done
Customer Segment: Luxury-‐Spot “Tribe”
Customer Value ProposiAon: “Insanely Great Experience”
For Job-‐To-‐Get-‐Done
(Minimum Viable Product: Analog/An,log in Red Ocean)
Product Category
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Blue Ocean
[Product]
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors)
UlAmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
There’s a BUMP (Big Urgent Market Problem) in X-‐Industry, that is, a popular product category that “sucks”
E: Eliminate …………………… ………………………………………. ………………………………………. R: Reduce ………………..…… ……………………………………… I: Increase ……………….…… ……………………………………… C: Create …………………….… ………………………………………
Prototype A/B/C/…
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done
Customer Segment: Luxury-‐Spot “Tribe”
Customer Value ProposiAon: “Insanely Great Experience”
For Job-‐To-‐Get-‐Done
(Minimum Viable Product: Analog/An,log in Red Ocean)
Product Category
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Blue Ocean
[Product]
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors)
UlAmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
There’s a BUMP (Big Urgent Market Problem) in X-‐Industry, that is, a popular product category that “sucks”
E: Eliminate …………………… ………………………………………. ………………………………………. R: Reduce ………………..…… ……………………………………… I: Increase ……………….…… ……………………………………… C: Create …………………….… ………………………………………
DisrupAve (“Blue Ocean”) Brand/Ads,
Business Model, and
Environment (Ecosystem): q High Profit Margin q Luxury-‐Spot “Tribe”
q Profit Model
Prototype A/B/C/…
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done
Customer Segment: Luxury-‐Spot “Tribe”
Customer Value ProposiAon: “Insanely Great Experience”
For Job-‐To-‐Get-‐Done
(Minimum Viable Product: Analog/An,log in Red Ocean)
Product Category
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
u Red Ocean DisrupAon (R.O.D.) Culture & Strategy
u Business Model Dis-‐rupAon/Resources
u Lean Startup Project ExecuAon (Cycle)
Blue Ocean
[Product]
Pain of Product
Delight of Product
Job-‐To-‐Get-‐Done (Performance Factors)
UlAmate Happiness or Maximum Value:
Minimum (Zero) Pain &
Maximum Delight
Job-‐To-‐Get-‐Done (Success Criteria)
Maximum Learning In No Time
& At Minimum Cost
There’s a BUMP (Big Urgent Market Problem) in X-‐Industry, that is, a popular product category that “sucks”
E: Eliminate …………………… ………………………………………. ………………………………………. R: Reduce ………………..…… ……………………………………… I: Increase ……………….…… ……………………………………… C: Create …………………….… ………………………………………
DisrupAve (“Blue Ocean”) Brand/Ads,
Business Model, and
Environment (Ecosystem): q High Profit Margin q Luxury-‐Spot “Tribe”
q Profit Model
Prototype A/B/C/…
Least-‐Effort & Channel Strategy, TacAcs, and
Tools: Simplicity/ Elegance/
Automa)on/ Surprise
(SEAS) Diamond
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
² “Make a Dent In the Universe”
Business Value ProposiAon: “Perfect, Expensive, Now” For Job-‐To-‐Get-‐Done
Customer Segment: Luxury-‐Spot “Tribe”
Customer Value ProposiAon: “Insanely Great Experience”
For Job-‐To-‐Get-‐Done
(Minimum Viable Product: Analog/An,log in Red Ocean)
Product Category
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
B U S I N E S S M
O D E L S T O R Y
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
q Employee
q Process
q Product/Service
q Learning
q Cost
q Revenue
q Profit
q Employee
q Process
q Product/Service
q Learning
q Cost
q Revenue
q Profit
Red Ocean DisrupAon (R.O.D.) Storyboard for ……………………. [Product/Service] Key Performance Indicators (Metrics) for Business Model Disrup?on
E: Engagement
A: Acquisi,on
A: Ac,va,on
R: Reten,on
R: Referral
E: Engagement
A: Acquisi,on
A: Ac,va,on
R: Reten,on
R: Referral
B U S I N E S S M
O D E L S T O R Y
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
Busine
ss Story:
“Build Solu,
on”
Value Crea)o
n Va
lue De
livery
Value (Profit) Sha
ring
q Business Factor 1 q Business Factor 2 q Business Factor 3 q Business Factor …
q Learning Factor 1 q Learning Factor 2 q Learning Factor 3 q Learning Factor …
q Financial Factor 1 q Financial Factor 2 q Financial Factor 3 q Financial Factor …
Red Ocean DisrupAon (R.O.D.) Storyboard Decision-‐making (Value) Factors for Job-‐To-‐Get-‐Done in Business Model Disrup?on
q Customer Factor 1 q Customer Factor 2 q Customer Factor 3 q Customer Factor …
B U S I N E S S M
O D E L S T O R Y
Learning Story:
“Learn W
hat’s Value
d”
Custom
er Story:
“Defi
ne Problem
”
3 Types of Venture Capitalist (VC) QuesAons for the R.O.D. Storyboard
Cost-‐effec)vely Improve and Disrupt Products, Services, Business Models, and Brands
BUSINESS STORY QUESTION How is the business’s vision being translated into reality?
CUSTOMER STORY QUESTION Is there a validated BUMP (Big Urgent Market Problem) for the Job-‐To-‐Get-‐Done? LEARNING STORY QUESTION How are is the business profitably solving the BUMP (Big Urgent Market Problem)? What is the business learning as it translates the business’s vision into reality?
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
