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Real Estate Social Media Strategy
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YOUR 2010 REAL ESTATE SOCIAL MEDIA STRATEGY!
Convert Social Media Marketing into MORE Closings!
Goal
To dominate your local real estate market and get you to the closing
table!
My Promise!
Real Challenge is not finding clients online, it’s
managing all your new contacts!
Agenda
Social Media Marketing Works
Julia Kline
Sean Malarkey
Mystery Man
Ross Hair
Welcome
Build Your 2010 Social Media Plan
Social Media Marketing Works
Build Your Marketing Funnel
6-Day Plan for 2010
• Ross Hair is Bald• Licensed Broker• Real Estate Advocate• Founder
eRealEstate.com• Referral Network• Largest real estate
social media network
Social Media Marketing Works
Most unique marketing opportunity
Leverage your time
Meet thousands of new clients
Dominate your local market
It’s FREE!
Time versus Money
•Real Estate Marketing needs TIME and / or MONEY
•Right now we have more time than money
Don’t Get Left Out In The Cold
Your Customer is Online!
“84% of home buyers and sellers start the process online” NAR
Your Customer Hangs Out in Social Networks!
Your Customer is spending more and more time on social networks!
350,000 “Friends”
Grows 3,000 a Day
That’s 150 more prospects during this presentation
All on Auto Pilot
Your New Problem
•Problem is not finding new friends•Problem is how to manage and build relationships with friends•How do you manage 1000 Friends?
LATER TODAY
Build Your 2010 Social Media Plan
Build Your Marketing Funnel
6-Day Plan for 2010
Julia Kline
My Secret Weapon
Most Powerful Tool in My Social Media Arsenal
Brings it ALL Together
Real Estate Referrals
Walter Charnoff
As seen on
I had it all WRONG!
Discovery # 1
It’s EASY to make FRIENDS on Social Networks!
Discovery # 2
It’s DIFFICULT to SELL real estate on social networks
Discovery # 3
It’s IMPOSSIBLE to MANAGE thousands of relationships on social networks
My Social Media Strategy
1. Make as many friends online as possible
2. Don’t even try to sell or build real relationships on social networks
3. Build my close relationships outside of the social networks
My Tactics!
My sole goal is to try and get an email address!
I want to mass message my friends and look for buy and sell signals
Then my new friend is my BFF!
Make Friends Online
Sell Offline
Real Estate Sales 101
How to do it!
Process
Find Prospects
Convert Prospects into Friends
Convert Friends into Group Members
Convert Group Members into Contacts
Convert Contacts into Clients
Social Media Marketing Funnel
Twitter is your Broadcaster
Facebook and Linked In are your Traffic Accelerators!
Your blog is your back yard barbeque!
Your email list is your sales office!
Your 2010
Real Estate Social Media Plan
Goal
To dominate your local real estate market and get you to the closing
table!
Your Social Media Plan
• What is the relevance of social media to my real estate business?
• What do I want to get from social media?
• How will I measure my return on investment from social media?
• How much time per day do I have available for social media?
• Which social media sites will help me?
• How am I going to get the contact details and email address of my new friends?
6-Day Real Estate Social Media Marketing Plan!
1. Real Estate Social Media Strategy2. Get a Blog3. Facebook4. Linked in5. Twitter 6. Automate, Review and Connect
Reading List
Blog
Word Press Rules
Handles 90% of SEO
Blog vs Website vs Squeeze Page
Built on Quality Information
Must Capture Contact Details
Art and Science
RealEstateAdvocate.com
Most Important Platform
Convert Strangers to Friends
Use Mass Messages and Updates
Facebook Power Tips
• Create Unlimited Lists
Create Groups under 5,000 People
Start a Fan Page
Invite People to Events
Professional Network
Pay Attention to Profile
Use Search
Set Up a Group
Pay Attention to Your Profile
Powerful Invite Function
Start a Group
Linked In Secret
Don’t be afraid
Massive Reach
Multiple Profiles
Local Tools
Mimic
Automation
Local Search
Follow the Leader (Mimic)
Automate
Automate, Review and Connect
• Automate, Delegate & Eliminate• Automation Tools
– Ping.fm– Plug Ins– Apps
• Connect all your profiles• Drive visitors to your Contact Form• Listen for your brand• Measure ROI
SMM Camp
• 6 Week Real Estate Social Media Training Camp
• 6 Sessions• 4 to 6 hours a Session• 8 SMM Camps in 2010
6 Sessions!
1. Real Estate Social Media Strategy
2. Blogging
3. Facebook
4. Linked in
5. Twitter
6. Automate, Review and Connect
Goal
To dominate your local real estate market and get you to the closing
table!
Invest Time and Money
• Training is worth$2,997
• One Session $197• 6 Week SMM Camp $497• Done for You (monthly) $997
Today ONLY Bonuses!
Unlimited Attendance ($1,497)
One Year Membership in Social Media Mastermind Group ($1,164)
Inc a Second Person (Value $497)
Social Media Course (Value $1,997)
TOTAL VALUE = $5,125
www.smmcamp.com/secret
Bonuses
www.smmcamp.com/secret
