The Online News Source That Clicks With Southern New England Latinos

English language online news sites and service serving Latinos and non-Latinos

Why English?

Over 1. 3 Latinos call CT, Mass & Rhode island home.

Speak English • CT – 70% • Mass – 75%• RI – 70%

Underserved by existing media

Spanish Language Media

Effectively serves newly arrived.

We do not replace Spanish language media.

We are an additional vehicle by which to reach a segment of the region’s Latinos.

Who Are Our Readers?Latinos – Who strongly identify with Latino Heritage. Opinion Leaders, Legislative Leaders, Elected Officials Business Owners, Homeowners, Professionals, Latinos

employed in trades, service industry, public sector and civil servants and college students.

Non-Latino – Who want to better understand issues and concerns of Latinos. Legislative Government Business owners and employers in public and private

sector

What news do we offer? Stories our readers can’t find in

other local mediao Latino Business Districtso Congressional Hiring Recordso Greenwich school has over 50% Latino students o Univision Snubbed by Obama on Syria o Scholarships for Latinoso Latina Birth Rates Downo Immigration/Jobs

Your State. Your Stories.

Why did we create this as a business model instead of a non–profit?

Latinos essential to the economic base of the region.

Only growing population/consumer base.

Our readers are attractive segment of Latino population to advertisers.

Business CaseAdvertising U.S. Census figures indicate a changing

southern New England Region.

National Hispanic Annual Buying Power $1.2 Trillion.

Connecticut: $10,551,221Massachusetts: $13,533,401Rhode Island: $2,426,300

Media vehicle needed to reach this increasingly English speaking segment of Latinos.

Business Case

Editorial

Mainstream media slow to include Latinos in coverage.

Most coverage negative. Don’t have news staff with knowledge of

these communities. Increase visibility of Latinos. Change Public Opinion.

Content Key To Success

Marketing Partnerships Advertising Agency

Media Partners

Community Partners & Campaigns

Media Partnerships We provide news articles to 12 local

newspapers and four national online sites. No cost at this point. Value: Branding, name recognition, traffic. Journalistic Credibility. Extends our editorial reach to 1.790+

million readers/viewers/listeners.

Op-Ed: Latinos Could Extend State’s Economic ReachSunday, September 8, 2013

Community PartnershipsExtends Our Reach Among Latinos.

Strategically and geographically selected.

Value to us: Links on their website Promote, share our stories

Partnership – Community Campaigns

‘Borinqueneers’

American Heart Association

Puerto Rican Parade

Advertising Affinity Sponsors/Advertisers Government Agencies Educational Institutions Foundations

Trends, Public Information Campaigns

Regional Advertising

Provides Opportunity

for Revenue Growth. Increases Added

Value to Advertiser.

Growth Opportunity – Subscription News Service.

Three states are in close proximity to each otherSpringfield, Mass is 25 minutes fromHartford, CT – Providence, R.I, is 1 hour from Hartford

Profitability CTLatinoNews.co

m

• Financially self-sustaining within four months of 2012 launch.

• Able to support all three sites.

MassLatinoNews.com RILatinoNews.com

• Online - 6 weeks.• Current Focus is on

growing readership.• Provides additional

product for regional advertisers.

ChallengesAdvertising

Business community still lagging in understanding this market – view it as one homogeneous group. We receive

some ads in Spanish

Editorial

Need more boots on the ground.

More Latino writers, Contributors.

Grow Traffic to site.

2025 What will we look like?

Region’s Latino Population is Young.

Population Growth Projection Is Highest Among all Ethnic Groups.

Latinos Increasingly Diverse –changing stereotypes.

Unlike other previous ethnic groups, will continue to identify strongly with heritage.