STARTUPS ARE LIKE BABIES

Ages and Stages, How Raising a Child is Like Raising a Startup

BABIES ARE LIKE STARTUPS

Presented to you using an investor deck(obviously).

A shoutoutto all

that have done it before

not the1st -

won’t be the last

Introduction

Name: Raina

Age of child: 15 months

Marital Status: Married

Education: Ongoing

Location: Redwood City, CA

Occupation: CEO Juggernaut & Co-Founder, Mavin

“ “

Facetious Comment: I took two weeks of maternity leave because pumping on conference calls is entirely possible!

Introduction

Name: Mavin

Age: 12 months

Funding Status: Seed

Team: 8 People

Location: Palo Alto, CA

Industry: Mobile Data Access & Engagement

“ “

Mobile Internet for All

The hard and unrelenting work comes later, once you realize what you have actually signed up for. #1 Initial Conception is So Much Fun

TARGET

POTENTIAL MARKET

50% people have a computer

those in the total population who could potentially acquire the product.

POSSIBLE KIDS

QUALIFIEDPARTNER TO

MAKE BABIES

TARGETMARKET

10.000.000Digital Professionals

the segment of the qualified available market that your startup can serve.

Your Target for Adding to the Global Populationthose in the potential market who are in the condition to buying the product.

Only 20% of men in your agegroup but only 1% you like.

those in the available market who legally are permitted and could have a strong interest buying this product.

GLOBAL POPULATION

1 2

12

Generic Advice Isn’t Really Helpful#2 They Grow in Unique Ways

Every child, and product has its own growth pattern.

DATAinformation

DATAinformation

DATAinformation

DATAinformation

DATAinformation

DATAinformation

DATAinformation

DATAinformation

DATAinformation

DATAinformation

You Always think you are 6 months away from figuring it all out. #3 The Learning Curve is Endless

Savings and Cognitive Availability #4 It Eats Up Your Surplus

20%

EmailMarketing

25%

Social MediaMarketing

30%

Spot TVand Web TV

25%

Flash MobCreation

Financial Planning & Burn Rate is not optional.

Savings and Cognitive Availability #4 It Eats Up Your Surplus

20%

Toys

25%

Food

30%

Childcare

25%

Diapers

Financial Planning & Burn Rate is not optional.

You’re always wearing many different hats. #5 Never Enough

You never get to 100% done. Ever. Source: “All Parents Everywhere”

John Doe

50% 45%

NannyJane Doe

90%

#5 Never Enough

You never get to 100% done. Ever. Source: “All Co-Founders Everywhere”

Business Development

50% 45%

MarketingEngineering

90%

You’re always wearing many different hats.

And You Have No Personal Time#6 You’re Often Up at 2am

Mythical ActivitiesReading a book, going to a movie.

Work, KPI’s, Suitable for all category, Lorem Ipsum is not simply random text. It has roots in a piece.

Cleaning

Feeding KidsDinner is tyranny.

Bedtime Routine1 hour gone every night for the

next 10 years.

Researching PreschoolsJane DoeAKA “mom” Waitlists are two years?

Food is everywhere.

Hire the right, best people you can find, before someone else does#7 Never Hire Out of Desperation

UI EngineerNanny

Don’t lose patience.#8 Always User Test & Rapidly Iterate

BREADS VEGGIES CHEESES MEATS BERRIES HAPPYCUSTOMER

?

APPRECIATIONAWARDS

These don’texist, FYI.

You’ll have to do it yourself. #9 If you want something done…

Shit Happens. Roll up Your

Sleeves.

There’s only so many people who truly understand, or care! #10 You Need Your Tribe

Other Moms

Working Moms

People in a Startup

Women in a Startup Parents in a Startup

People in Tech Other People

can talk poop

real talk

shop talk

real talk

can talk

real talk

tech talk

YES IT ISHARD WORK

0.00

22.00

44.00

66.00

88.00

110.00

Year 1 Year 2 Year 3 Year 4

Business Development Personal Development Child Development

But don’t do it if you’re not ready for total emotional and physical change. Both Startups & Kids Are Good for the Soul