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In AYS we aspire to build a sustainable business that goes beyond the conventional commercial platform. We want to play a part to create the most impact to the life of our consumers and society, Our goal is to be a trusted brand for International Business Advisory, Halal Eco-System, Specialty M.I.C.E & Halal RTE Meals provider - beyond religion boundaries, across nations, to create a truly "Borderless Future" for our clients and partners. Besides halal ready to eat meals, we have started a new and exciting business platform in 2013, ie to help companies and government trade organizations around the world to achieve their international business development goals. We generate leads, develop market entry and development strategies, identify and connect distributors and partners in our specialty markets – ASEAN, Middle East, China, Indian Subcontinent and Africa. Check out www.goinginternational.com.my for more information. We also provide the following services: 1. Training and consultancy services for setting up of Halal eco-system. Our focus is to provide advise and training to governments, as well as entrepreneurs around the world on halal compliance, management of a halal business, and marketing of halal products and services. 2. Coaching for owners/CEOs - a high level hand holding program for owners and CEOs of an organization, with special focus on corporate strategies and marketing of their organizations. With AYS, it's a borderless future!
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Quality…Quality…A strategic A strategic
competitive edge in global competitive edge in global consumer marketconsumer market
RJ. LiowFounder & CEO of AYS
An Award Winning Manufacturer for Halal Ready to Eat Meals & Marketer of the Region’s Most Exciting Integrated Halal Ready to Eat Meals System
Snap shots of AYSSnap shots of AYS
Our vision...
“A trusted global halal compliant products and services provider”
In AYS we see Halal beyond religion.
The concept of Halal Toyyibban (what is permissible and wholesome), is a great
“Quality Assurance System” itself (safety, hygienic, clean), where both
Muslims and nonMuslims want...
a very important strategic competitive edge to reach out to global consumer markets!
AYS created a
NEW category in the Malaysian F&B
industry:
It started with the idea & passion to promote favorite Malaysian meals to the world back in 2008…
Sri Kulai’sBRAND PROMISES..
No Added PreservativesNo Added MSG
Biodegradable Packaging
VoteS of VoteS of Confidence!Confidence!
A 1-InnoCert Double A’s A 1-InnoCert Double A’s Rating CompanyRating Company
Licensing of Sri Kulai RTE Licensing of Sri Kulai RTE Station: Low Cost, No Station: Low Cost, No kitchens!kitchens!
“The global halal market will once again look to Malaysia as a key mover of the halal industry with the publication of Marketing Halal: Creating New Marketing Halal: Creating New Economy, New WealthEconomy, New Wealth, an excellent book by RJ. Liow, CEO of AYS RJ. Liow, CEO of AYS which is fully endorsed by Halal Industry Development Corporation, Malaysia (HDC).”
Dato’ Seri Mustapa MohamedMinister of International Trade & Industry,
Malaysia, 2011
Media Media coverage: coverage: Print & TVPrint & TV
www.marketinghalal.com.my
Speaking engagements :EntrepreneurshipFMCG industryInternational market entry & development
Customer is King!
Quality is defined entirely by the customer or end user, and is based upon that person's evaluation of his or her entire customer experience.
Cost of failed quality, how expensive?
Lost of sales + Lost of credibility + Lost of sales opportunities!
SELECTING A COMPETITIVE EDGE
•A company must be able to determine which are the competitive edge that worth pursuing.
•A company must be sure the consumer wants, understands, and appreciates the difference offered.
•A competitive edge can make or break a firm, so it is crucial… Quality is one of them.
What is a Marketing Mix?
It is a framework which helps to structure the approach to reach a company’s targeted consumers, locally and globally
The 4 Ps:
1.Product: product's (or service's) QUALITY & features.
2.Price: prices to customers, distributor's trade prices
3.Place: marketing channels, distribution or location
4.Promotion: promotions mix or communications mix.
•3 new Ps: People, Process, Physical environment or packaging
Quality & Marketing Mix:
Quality & Marketing Mix should not pull in different directions:
•a high price for low quality goods does not make sense in the long term. Repeat business is important in the world of marketing.
•Equally, low quality, discount priced products will find distribution in a luxury up-market store difficult to achieve.
The Global Competition:
•The major competitive advantages today: faster, value for money, or easier + superb & timely customer service.
•All the most successful and most profitable companies offer “right quality” products and services, and they offer them quickly + excellent “customer service quality” which they continually improve.
The Global Competition:
•Speed to market; distribution channels; clever pricing strategies; powerful promotions; used by competitors to win and keep market share.
•Each element of the marketing mix should support the product's positioning. The product, its price, its quality, its distribution channels etc should all reinforce the same message.
•Best product will fail without the above.
Quality: a passport to doing business
• Quality systems: eg HACCP to supply the airlines
• Quality certification: be able to be imported into targeted countries
Quality is not enough,
Consistency in Quality is!
Quality, is not just the responsibilities of people in white coat, but the entire organization.
Internal organizational realignment
•Gross margin – ensure sustainability
•Quality teams with right mindset
•Quality Assurance team interface with customers
•Training
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For more information on AYS & speaking engagements:
www.ays.com.my
Sri Kulai
Tel: +60-3-6272 1707 or [email protected]
