“Mr. RJ. Liow is the Founder and CEO of AYS Sdn Bhd, the manufacturer and marketer of Sri Kulai halal ready to eat meals, which are available in major supermarkets in Malaysia such as Cold Storage and Tesco, as well as in airlines and food service providers. Sri Kulai is also available in his very own chain of Sri Kulai RTE Stations, “A one stop F&B outlet for halal ready to eat meals” under a licensing program. In the short time since 2008, AYS has won numerous awards, including “Best Halal Product” presented at the World Halal Forum in 2009, and “Product Innovation Gold Award” from Malaysia Institute of Food Technology. Liow himself was awarded “Outstanding Leadership Award in World HRD Congress” this year, and “Asia’s thought leader award in Manufacturing” in 2012. RJ speaks in international conferences. Some of the local and international conferences/events where RJ spoke to included “World Halal Week Conference 2013”, “Effective Entry to Indonesia by Halal Industry Development Corporation Malaysia”, as well as the following upcoming speaking engagements: 1. Food Ingredients Asia - MEGAtrends 2013 (Bangkok, September 2013) 2. National Quality Summit 2013 (Kuala Lumpur, September 2013) RJ has recently launched a marketing book called “Marketing Halal: Creating New Economy. New Wealth”. Please check out www.marketinghalal.com.my for more insights to a very different kind of marketing book.” Besides his halal ready to eat meals business, RJ helps companies and government trade organizations around the world to achieve their international business development goals. We generate leads, develop market entry and development strategies, identify and connect distributors and partners in our specialty markets – ASEAN, Middle East, China, Indian Subcontinent and Africa. His company also provides consultancy services, training and business matching on the followings: 1. Training and consultancy services for setting up of Halal eco-system. 2. Business matching with companies from our network – ASEAN, Middle East, Indian Subcontinent and Africa. 3. Business advisory services on international market entry and development. 4. Speakers on doing business in our network countries. Parties who are interested in our above services please write to Mr. RJ. Liow at [email protected]. We are also welcome partners who wish to work with us in the sales and marketing of our various programs and services.
Citation preview
1. Ren Jan, Liow A Market Entry & Development Specialist on
Asia Personal Profile
2. Ren Jan, Liow Key expertise A specialist on Asia - An Asian,
speaks Asian, understands Asia. More than 20 years of hands on
experience in creating successes, applying learning from mistakes
and overcoming challenges. Proven track record in initiating &
executing MBO & M&As to fast track return on investment.
One-stop expert advice on supply chain, sales & marketing and
general management. Founded AYS Sdn Bhd and AYS Signatures Sdn Bhd,
first Malaysian company to manufacture and launch award winning
microwavable halal frozen ready to eat Malaysian meals under the
flagship brand, Sri Kulai. Specialty industry: Fast Moving Consumer
Goods
3. Ren Jan, Liow: Career advancement 1. Present Portfolios
& Directorships: AYS Sdn Bhd, Founder & CEO AYS Signatures
Sdn Bhd, Founder & CEO 2. Past Top Management Experience: Chief
Operating Officer, PT Unza Vitalis, Indonesia (2005-2008) General
Manager, PT Unza Indonesia, Indonesia (2002 to 2005) General
Manager, Unza Company Pte Ltd, Singapore (2002 to 2005) General
Manager, International Business Development, Unza Group of
Companies, Singapore (2000 to 2002) 3. Past Directorships: PT Unza
Vitalis, Indonesia (2005 to 2008) Unza Company Pte Ltd, Singapore
(2002 to 2008) Unza Indochina Pte Ltd, Singapore (2002 to 2008)
Unza Vietnam Company Limited, Vietnam (2003 to 2008) Unza Overseas
Ltd (2002 to 2005) Unza Middle East Ltd (2002 to 2005)
4. Ren Jan, Liow Educational and professional qualification:
Master of Science (International Marketing) University of
Strathclyde, Glasgow Bachelor of Commerce University of Otago, New
Zealand Member, Chartered Institute of Marketers United
Kingdom
5. Ren Jan Liow received Industry Excellence Awards 2010
Organized by Ministry of International Trade & Industry
Malaysia, this award showcases Malaysian companies that have
achieved organizational and management excellence. AYS is one of
the proud winners of this award, selected from over 200
participating companies in Malaysia.
6. Ren Jan Liow received Best Halal Product 2009 award from
former Prime Minister of Malaysia, Yang Berbahagia Tun Abdullah
Ahmad Badawi World Halal Forum, 2009
7. Received MIFT Product Innovation Gold Award 2009 This award
is to recognize and honor food manufacturers in Malaysia for their
efforts towards producing outstanding food products. The Award
serves as an incentive for manufacturers and entrepreneurs to
innovate and introduce new food products and to reward their
contributions to the development of food science and technology,
locally and regionally.
8. Outstanding Chinese Business Leader Award National Peoples
Congress Center, Beijing, China June 6th, 2010 Organized by Hongqi,
a leading current affairs publication in China. Top 30 out of 60
outstanding Chinese leaders nominated from China, Hong Kong, USA,
Canada, Thailand, Indonesia, Vietnam and Malaysia were invited to
Beijing for award presentation.
9. Voted! Favorite Entrepreneur 2009 Ren Jan (Frozen Food King)
It takes a certain kind of chutzpah to come up with ready to eat
frozen meals. Especially since there is a 24 hour mamak practically
on every corner. But then again, never underestimate human
laziness. If people can call in for fast food delivery then they
can certainly keep some of Sri Kulai's meals in the freezer. 4
minutes and you get hot nasi lemak, dim sum and all sorts of local
dishes. Best of all, there's no MSG. Huzzah!
10. Awarded Malaysia Power Brand 2010 in Microwavable Halal
Food Industry Malaysia Power Brand is a national branding award and
certification presented annually by Asia Entrepreneurs Alliance
(AEA), a nonprofit international organization with members
comprising of entrepreneurs from the Asia Pacific Regions
11. Nominee for MRCA 8TV Entrepreneur Award 2010 MRCA
(Malaysian Retailer Chains Association) is not only one of the
largest and more influential retail associations in Malaysia, but
also one of the government's key driving force in shaping Malaysia
's retail industry, with 200 established members of diverse retail
businesses and over 6,500 members' stores including World Best Low
Cost Airline, AirAsia.
12. Represented Malaysia in IUFoST Global Food Industry Awards
2010 Product and/or process innovation including industrialization
of traditional foods category IUFoST: International Union of Food
Science & Technology. HQ in Canada, it is a voluntary,
non-profit federation of national food science organizations
linking the world's food scientists and technologists.
13. Ren Jan, Liow On Media Live in national TVs & Radios 1)
2) 3) 4) 5) TV1 : Business Malaysia TV2 : Hello On Two TV3 :
Malaysia Hari Ini Bernama TV : Biz Talk BFM, The Business Station
On national print medias: 1)Star 2)NST 3)China Press 4)Magazines
& many more
14. Great support from the media >>> Express your
meals MHI SRI KULAI'S 'HEALTHY' TARGET Travel: Almost like Mums
cooking
15. Desired speaking segments Able to speak on the following
subjects with special emphasis on Asia: 1. Entrepreneurship 2.
Halal marketing the new wave 3. Reengineering food supply process
with ready to eat meals system 4. Market Entry & Development
Strategies 5. Business skills and profit enhancement
