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A Mexico & US-MexicoMarket Research Service ofCrossborder Group Inc. [US]
& Crossborder NS, S de RL de CV [México]
1-888-4XBORDER • [email protected]
economic studies • impacts ofwait times • public perceptions •transportation planning • healthstudies • crossborder shoppers •tourism surveys • market studies• brand awareness...and more.
Since 2003, Crossborder has applied over 20,000 at-border surveys just along the California-Mexico border-- plus field and B2B surveys (phone, email, face-to-face) by our Mexico-based staff.Our mission: to provide our clients with accurate data for critical insights and decisions.
A Few of Our Satisfied At-Border & Mexico Survey Clients...
Our Quarterly At-Border Omnibus Surveys provide an easy,affordable way to access insights about border crossers.Packages include 4 standard demographic variables of bordercrossers, plus either 4 or 8 of your own proprietary questions(including jumps). Standard pricing (at left) includes: • at-border staffing, permits, & bilingual data collection • basic analysis of data (frequencies + crosstabs of 2 variables) • a concise, English-language report (delivered in PDF)Quarterly surveys take place in Spring, Summer, Fall andWinter/Holiday seasons. We also offer multi-season discounts,and can combined at-border surveys with flyering.
Contact us at 1-888-492-6733 today!
SurveyRespondents
Your 4 to 8 Questions+ 4 Demographic Var.
Cost perQuestion
Days inField
Your 4 Qs+ 4 Dem 975$ 4 to 6
Your 8 Qs+ 4 Dem 875$ 4 to 6
Your 4 Qs+ 4 Dem 1,250$ 8 to 10
Your 8 Qs+ 4 Dem 1,100$ 8 to 10* Sample cost shown for projects at San Ysidro & Otay Mesa POEs;
additional fees for projects at Tecate, Calexico, Calexico East orAlgodones; or for 3 or more POEs (contact us for a free quote)
2012 California-Baja California At-Border Omnibus Survey Packages*
600
1,100
CrossborderSurveys
A Small Sample of Our At-Border & Other Survey Work
BORDER SURVEYS: SD UNION TRIBUNE & OTHERS (OMNIBUS)
The Challenge
The San Diego Union-
Tribune (and other
clients) needed updated
data on crossborder
shoppers
Needed to understand if
Tijuana Metro area border
crossers were familiar
with advertising
The UT and other clients
wanted to understand
purchasing and travel
habits of crossborder
visitors – but on a budget
Crossborder’s Solution
Created at-border Omnibus
survey that combined questions
from multiple clients, but kept
results separate and proprietary
During Holiday shopping season,
applied two versions of survey
using PDA equipment and
bilingual crews
Also handed out promotionals
flyers for one client during
survey process to increase
consumer awareness of new
product
Result: Provided fresh
information about crossborder
consumers for the UT and others
BORDER SURVEYS: SOUTH BAY EXPRESSWAY/125 TOLL ROAD
The Challenge
Operator of $635 million
toll road in San Diego
County needed insights
about potential and
existing customers that
crossed the border
Wanted to shape
marketing outreach,
messages, pricing, and
understand perceptions…
…as well as find way to
promote usage
Crossborder’s Solution
As a leader in at-border
market research, Crossborder
designed and implemented a
series of at-border surveys.
In 3 years, have collected
4,600+ surveys for client
During the survey outreach,
at-border staff also provided
drivers with informational
materials about SBX, to
promote future usage
Result: Surveys provided key
insights for client’s marketing
strategies, and informational
flyers have increase awareness
and usage of toll road
BORDER SURVEYS: CONFIDENTIAL DEVELOPER (RETAIL SECTOR)
The Challenge
Shopping center
developer in Southern
California wanted
insights into retail
purchasing habits of
Mexico-based visitors
Needed credible retail
data for negotiations with
possible store tenants and
local government agency
for new development site
near border
Wanted to know “how
much” and “where”
crossborder consumers
spent their money
Crossborder’s Solution
Crossborder’s research team
helped design and undertake a
retail-focused at-border
survey of over 700+ Mexico-
residing border crossers
Data collected included
preferred stores, typical
expenditures, key products
purchased, and other details
about crossborder consumer
purchasing habits
Result: Survey data being used
to attract major retail anchor
tenant for 50-acre shopping
mall (expected opening 2013)
0% 10% 20% 30% 40% 50%
0
1-2 times
3-4 times
5-6 times
7-8 times
9-10 times
More than 10
Don't know
6.0%
43.9%
27.1%
10.3%
4.6%
2.7%
5.2%
0.3%
Monthly San Diego Border
Trips for Shopping(Mexico Residing Only, n=707)
91.0%
3.7%
3.2%
2.1%
Primary Residence(Mexico-Residing Only)
Tijuana Ensenada
Rosarito Other Area of MX
CROSSBORDER O/D AND BORDER DELAY STUDY
The Challenge
Major regional
government agency
sought a broad analysis
of border data for cargo
trucks and passenger
vehicles at Port of Entry
Wanted to estimate
border delay times north
and south bound using
different technologies
Wanted detailed
origination-destination
data on crossborder
shipments
Crossborder’s Solution
Crossborder led data collection for
team (under HDR) in integrated data
collection effort that included:
• Measuring border crossings of
5,200+ north/south-bound cars;
• Measuring border crossings of
2,800+ north/south-bound trucks;
• Gathering confidential data from
65+ Mexico-based manufacturers and
logistics firms on 1,300+
crossborder shipments; and
• Used border knowledge &
equipment to measure additional
1,100+ car crossings with Bluetooth
sensors and 570+ truck crossings
with GPS
Result: Draft results presented to
public in March 2012; client (SCAG)
pleased with data
Calexico North-bound:
Bluetooth Av Estimated Crossing Time
(n=1171)
0:00
0:28
0:57
1:26
1:55
2:24
2:52
7:0
0
8:0
0
9:0
0
10
:00
11
:00
12
:00
13
:00
14
:00
15
:00
16
:00
17
:00
BORDER SURVEYS: CENTERS FOR DISEASE CONTROL/ORISE
The Challenge
The CDC and the Oak
Ridge Institute for Science
and Education (ORISE, a
Federal research lab)
wanted to assess the
effectiveness of health
information at U.S. border
crossings
Needed a survey team
familiar with the border,
that would apply sensitive
health research protocols,
and that could effectively
apply a complex, bilingual
questionnaire…
Crossborder’s Solution
Crossborder’s research team
worked closely with ORISE,
CDC, and binational health
officials to plan and
implement a survey on flu
education awareness
Using hand-held, Android-
based tablets, Crossborder
staff recruited, screened,
and interviewed more than
1,420 pedestrians crossing
at one of the largest U.S.
border crossings in less than
three weeks
Result: Client pleased with
results; currently analyzing
data for future scientific
study and policy plans
THE CLIENT: SD ASSOC. OF GOVERNMENTS & IBI GROUP
The Challenge
Regional government
agency planning $400M+
tolled Port of Entry
needed insights from
truckers, manufacturers
and other border
crossers on current and
future information
technology (ITS) needs.
Needed help with target
list, questionnaire, and
getting access to the
right border individuals.
Crossborder’s Solution
As part of a transportation &
engineering team, Crossborder
undertook a variety of efforts for
a challenging infrastructure
project, including:
• Strategizing and developing
appropriate methodology and
industry target lists;
• Assisting development and
testing of questionnaire
• Soliciting & securing interviews
with 10 maquiladoras, 12 regional
trucking firms, 6 agricultural
shippers, 6 3PL firms, and 22
frequent border crossers
Result: Developed ITS customer
profiles and recommendations for
future POE market strategies
8.8%
14.7%
17.6%
5.9%
2.9
%
14.7%
8.8%
8.8%
5.9%
11.8%
97.1%
50.0%
91.2%
55.9%
2.9
%2.9
%
0% 20% 40% 60% 80% 100%
Northbound – Loaded
Northbound – Empty
Southbound – Loaded
Southbound – Empty
From 1 to 5, please indicate how important a quick border crossing time is for a loaded or empty shipment trip? (with 1
being "least important" and 5 being "most important")
All Respondents (n=34)
1 2 3 4 5 N/A
