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Push-Pull performance-based Knowledge Management Systems P-1020 ISPI Conference San Francisco, April 2001 April 10, 2001 A performance-based view of KMS . . . for the sake of the enterprise shareholders, customers, employees, and suppliers Presented by: Guy W. Wallace EPPIC, Inc.

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Page 1: Push Pull KMS - Knowledge Management Systems

Push-Pullperformance-based

Knowledge Management Systems

P-1020

ISPI ConferenceSan Francisco, April 2001

April 10, 2001

A performance-based view of KMS . . .

for the sake of the enterprise shareholders, customers, employees, and suppliers

Presented by:

Guy W. Wallace

EPPIC, Inc.

Page 2: Push Pull KMS - Knowledge Management Systems

Push-Pull performance-based Knowledge Management SystemsISPI Conference April 2001 San Francisco ©2001 CADDI, Inc. P-1020 4/10/01 Page 2©2002 EPPIC

Inc.

This session will present

Session OpenSession Open

Session DescriptionSession Description

•The marketing concept of push-pullpush-pull as it applies to performance-based Knowledge Management SystemsKnowledge Management Systems (KMS)

•The use of ISD methodsISD methods and customer-supplier teams to deliberately populate the KMS and

- PushPush knowledge products to high-payback processesprocesses and human performershuman performers audiences

- Chunk and storeChunk and store the knowledge products for additional, user-friendly retrieval to meet the needs of pullpull audiences

•A KMS business casebusiness case outline and four KMS four KMS implementation stagesimplementation stages

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Session OpenSession Open

Session ObjectivesSession Objectives

Participants will be able to

•Describe a performance-basedperformance-based KMS

•Describe the push-pullpush-pull orientation to performance-based KMS to better ensure shareholder ROI

•Describe the use of performance-based ISD and HPTuse of performance-based ISD and HPT methodologiesmethodologies to populate a KMS

•Describe the organizational teamsorganizational teams and their roles to implement, operate, and maintain a performance-based KMS

•Describe a four-stage implementation planfour-stage implementation plan for KMS

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Session OpenSession Open

Session AgendaSession Agenda

1. Session open

2. What is KM and KMS• Knowledge Management• Knowledge Management Systems

3. Push-pull KMS

4. Performance-based/push-pull KMS

5. Four stages of KMS implementation• The KMS business case• Calculating potential “returns” and “investment costs”

for KMS• KMS teams, roles, and responsibilities• ISD methodologies in populating KMS

6. Session close

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Session OpenSession Open

Guy W. WallaceGuy W. WallaceGuy has been in the T&D field since 1979 and an ISD consultant since 1982. He is the author of two books, more than 20 articles, and has presented more than 40 times at ISPI conferences and local chapters. He is currently the treasurer and on the 1999–2000 Board of Directors of

ISPI.

Key Areas of Expertise•Performance Modeling (PM)

Since 1979, Guy has conducted more than 150 group process Performance Modeling sessions.

•Curriculum Architecture DesignSM (CAD)

He has conducted 71 performance-based CAD projects since 1982. •Modular Curriculum DevelopmentSM (MCD)

Guy has conducted more than 35 performance-based MCD projects since 1982.•Instructional Activity DevelopmentSM (IAD)

He has designed and developed more than two dozen performance-based simulation exercises for performances covering labor relations, high-tech product management, sales, ISD, plus many others. 

•ISD Project Planning and ManagementGuy is the lead author of CADDI’s lean-ISD methodologies of the planning and management of the PACTSM Processes for T&D.

•Group/Team Process and FacilitationGuy has facilitated more than 300 group meetings to accomplish both human performance and business process improvement goals.

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Session OpenSession Open

Guy W. Wallace’s ISD Guy W. Wallace’s ISD via CAD Projectvia CAD Project HistoryHistory

# Company Target Audience Year#71 Verizon Consumer Sales Center Personnel 2001#70 GTE Service Corporation/Verizon Billing Center Personnel 2000#69 General Motors University Brand Management—Europe 1999#68 Eli Lilly and Company District Sales Managers 1999#67 General Motors University Brand Management—North America 1999#66 BankAmerica Corporation Financial Relationship Managers 1998#65 General Motors University Internal Controls 1998#64 Siemens Building Technologies, Inc. Sales Engineering 1998#63 General Motors University MFD Area Managers 1998#62 General Motors University Global Dealer Auditors 1998#61 BankAmerica Corporation Retail Branch Personnel 1997#60 Eli Lilly and Company Leadership and Management 1997#59 General Motors Tool & Die Supervisors 1997#58 Bandag, Inc. Franchise Dealership Management 1996

Personnel and Bandag Sales Personnel#57 Amoco Coaching and Support 1996#56 Amoco Project BEST 1996#55 Bellcore Tech Web Masters 1996#54 General Motors Product Engineers 1996#53 Sphinx Pharmaceuticals Combinatorial Chemists 1996#52 Valuemetrics, Inc. Associate and Senior Associate 1995#51 Ford Motor Company Engineering 1994#50 AT&T Network Systems Global Contract Management 1994#49 Novacor, Corunna Site Operations Management and 1994

Self-regulated Team#48 Spartan Stores/ISSC Companywide 1993#47 Data General Sales 1993

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Session OpenSession Open

Guy W. Wallace’s ISD Guy W. Wallace’s ISD via CAD Projectvia CAD Project History History (continued)(continued)

# Company Target Audience Year#46 Abbott Laboratories Market Management, Product 1993

Management, and Sales Management#45 Hewlett Packard Order Fulfillment (Order Processing, 1993

Quotes, Collections)#44 Amoco Team Training 1993#43 Imperial Bondware/Federal Paperboard Sales Training 1993#42 Commerce Clearing House (CCH) Sales Representative and Sales 1993

Management#41 AT&T Network Systems Product Management and Market 1993

Management#40 Ford Design Institute Engineering 1992#39 Detroit Ball Bearing Field Sales Managers 1992#38 Digital Equipment Corporation Program Management 1991#37 British Petroleum—America Front-line Retail Personnel 1991#36 General Dynamics Electrical/Electronics Assembly 1991#35 General Dynamics CATIA System Designers 1991#34 General Dynamics MRP II – Manufacturing Personnel 1991#33 General Dynamics Software Engineering 1991#32 Hewlett Packard Information Technologists 1991#31 AT&T Network Systems Marketing Personnel 1991#30 Occidental Petroleum Labs Laboratory Personnel 1991#29 NCR Supply Line Management 1990#28 Square D Quality Training 1990#27 General Dynamics Composites Bonding & Fabrication 1990#26 ARCO Alaska AMPS 1990

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Session OpenSession Open

Guy W. Wallace’s ISD Guy W. Wallace’s ISD via CAD Projectvia CAD Project History History (continued)(continued)

# Company Target Audience Year#25 Hewlett Packard Information Technologists 1989#24 General Dynamics Quality 1989#23 Ameritech Network Services Management 1989#22 Ameritech Distribution Services Second-level 1989

Management#21 AT&T Network Systems Network Systems Sales 1989#20 Northern Trust Bank (Chicago) Trust and Financial Services 1988#19 AT&T Microelectronics Product Management 1988#18 AT&T Network Systems Switching Business Unit Sales 1988#17 Dow Chemical Safety Training 1987#16 NASA Middle Manager 1987#15 AT&T Network Systems Product Manager 1986#14 Illinois Bell Second-level Manager 1986#13 Illinois Bell Data Technician 1986#12 Multigraphics In-Branch Sales Orientation 1986#11 Dow Chemical Secretarial/Administrative 1986#10 Dow Chemical Top Operator 1986#9 MCC Powers Fire and Security 1985#8 Alcoa Labs Scientists, Engineers, Technicians, 1984

and Administrative#7 AT&T AETM 1984#6 AT&T Switching Technician 1984#5 Burroughs Information Specialists 1984#4 Westinghouse Defense Electronics Technical Operators (WICAM/IAG) 1983#3 Channel Gas Industries/Tenneco Fixed-rate Personnel 1983#2 MCC Powers ATC Branch Personnel 1983#1 Exxon Exploration USA Geologists/Geophysicists 1982

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Session OpenSession Open

What Worries Me about KMSWhat Worries Me about KMS

•A lack of business-based thinking and approacheslack of business-based thinking and approaches to KMS planning and decision-making

•A lack of focus on ROIlack of focus on ROI for KMS efforts and investments

•Development of a philosophy and software tools to philosophy and software tools to allow SMEs to create content for the KMSallow SMEs to create content for the KMS versus using ISD and HPT methods

•Dialogue about whether or not learners should always whether or not learners should always finish their modulesfinish their modules (from the e-learning world)

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What Is KM and KMS?What Is KM and KMS?

What Is KM and KMS?What Is KM and KMS?

While Knowledge Management has many definitions, most definitions include

KM is intellectual capital that is KM is intellectual capital that is captured, stored, and disseminatedcaptured, stored, and disseminated

to both protect and improve the enterpriseto both protect and improve the enterprise

KM is intellectual capital that is KM is intellectual capital that is captured, stored, and disseminatedcaptured, stored, and disseminated

to both protect and improve the enterpriseto both protect and improve the enterprise

For our purposes hereFor our purposes here

•Knowledge as intellectual capitalintellectual capital

•The capture, storage, and disseminationcapture, storage, and dissemination of knowledge

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What Is KM and KMS?What Is KM and KMS?

What Is Knowledge?What Is Knowledge?

There are two primary “types” of knowledge

Explicit is easier to capture, tacit is harder to Explicit is easier to capture, tacit is harder to capture for Knowledge Product capture for Knowledge Product

development/deploymentdevelopment/deployment

Explicit is easier to capture, tacit is harder to Explicit is easier to capture, tacit is harder to capture for Knowledge Product capture for Knowledge Product

development/deploymentdevelopment/deployment

•Tricks of the trade•Insights•Lessons learned

TacitTacit

•Policies•Procedures•Copyrights•Patents•Databases•Etc.

ExplicitExplicit

•Explicit knowledge:Explicit knowledge: documented knowledge

•Tacit knowledge:Tacit knowledge: nonrecorded or nonexchanged knowledge

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What Is KM and KMS?What Is KM and KMS?

Examples of Content for KMSExamples of Content for KMS

•Best practices•Lessons learned•Policies•Procedures•Job aids/EPSS•Databases•Tools•Templates•Examples of various documents

The goals include reducing “reinventing the wheel” The goals include reducing “reinventing the wheel” and/or “starting from ground zero” for each and/or “starting from ground zero” for each

performance effortperformance effort

The goals include reducing “reinventing the wheel” The goals include reducing “reinventing the wheel” and/or “starting from ground zero” for each and/or “starting from ground zero” for each

performance effortperformance effort

KM content for Knowledge Products can include

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What Is KM and KMS? What Is KM and KMS?

What Is a KMS?What Is a KMS?

KMS is a systemsystem for the capture, storage, and capture, storage, and disseminationdissemination of knowledgeknowledge

Enterprise KM systems will require

•A knowledge-sharing culture

•Reinforcing consequences (positive and negative)

•KM policies, procedures, processes, and clear performer roles

•Staff and infrastructure

•A knowledge repository and distribution mechanism- Usually an electronic warehouseelectronic warehouse and intranet-Internet intranet-Internet

accessibilityaccessibility

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What Is KM and KMS? What Is KM and KMS?

Why KM and KMS?Why KM and KMS?

What business rationale is there for considering and implementing KMS?

KMS – to protect and improveKMS – to protect and improve the enterprisethe enterpriseKMS – to protect and improveKMS – to protect and improve the enterprisethe enterprise

•To protectprotect and/or improveimprove the enterprise

•ProtectProtect – via provisioning Knowledge Products that guide process performanceprocess performance and support compliance with external laws and regulations and internal policies and procedures

• ImproveImprove – via provisioning Knowledge Products that guide/streamline process performanceprocess performance using- Job aids (paper/EPSS), tools, templates, best practices, lessons

learned, and examples of process outputs (plans/documents)

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What Is What Is performance-basedperformance-based KMS? KMS?

Performance-based KMSPerformance-based KMS

Performance-based KMS

KMS – to protect and improve the enterpriseKMS – to protect and improve the enterpriseKMS – to protect and improve the enterpriseKMS – to protect and improve the enterprise

This is where our ISD and HPT This is where our ISD and HPT methodologies become part of the methodologies become part of the KMS effort KMS effort more on this latermore on this later

•Is where all Knowledge Products within the KMS

- Are required to knowrequired to know for enterprise process performance

- None of the content is nice to knownice to know

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What Is What Is performance-based/Push-Pullperformance-based/Push-Pull KMS? KMS?

Push-PullPush-Pull

A marketing concept where “products” are deliberately pusheddeliberately pushed to certain target audiences, while other audiences are enabled to pullenabled to pull content from the product distribution system

PushPush examples

•Nonrequested creditcards in the mail

•Free trial magazinesubscriptions

PushPush examples

•Nonrequested creditcards in the mail

•Free trial magazinesubscriptions

PullPull examples

•Credit cards at your bank

•Magazines available in stores

PullPull examples

•Credit cards at your bank

•Magazines available in stores

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What Is What Is performance-based/Push-Pullperformance-based/Push-Pull KMS? KMS?

Push-Pull performance-based Push-Pull performance-based KMSKMS

This is a Knowledge Management System where all Knowledge Products

•Are “required to know” for critical enterprise process performance

•Are deliberately pusheddeliberately pushed to certain target audiences, while other audiences are enabled to pullenabled to pull content from the KMS product distribution system - Only push target audiencespush target audiences are addressed fully- Pull target audiencesPull target audiences are partially addressed (if at all)

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What Is What Is performance-based/Push-Pullperformance-based/Push-Pull KMS? KMS?

KMS and E-learningKMS and E-learning

If•“E-learning” is simply the electronic distributionelectronic distribution of

training content to facilitate learning

There isn’t really much There isn’t really much difference between KMS difference between KMS and e-learning today, or and e-learning today, or there really doesn’t have there really doesn’t have

to be any difference!to be any difference!

There isn’t really much There isn’t really much difference between KMS difference between KMS and e-learning today, or and e-learning today, or there really doesn’t have there really doesn’t have

to be any difference!to be any difference!

Performance-based T&D should/could always include•Best practices•Lessons learned•Policies/procedures• Job aids/EPSS•Templates•Example plans•Example documents

•“E” is a distribution channel to pushpush T&D to certain target audiences faster and cheaper, and allows other target audiences to pullpull T&D more readily

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What Is What Is performance-based/Push-Pullperformance-based/Push-Pull KMS? KMS?

KMS and E-learningKMS and E-learning

•Any prior distinctions between KMSKMS and e-learninge-learning and traditional T&Dtraditional T&D are blurring

For our purposes here, For our purposes here, T&D, e-learning, and KMS are the same T&D, e-learning, and KMS are the same

in terms of their ability to become Knowledge Productsin terms of their ability to become Knowledge Products

For our purposes here, For our purposes here, T&D, e-learning, and KMS are the same T&D, e-learning, and KMS are the same

in terms of their ability to become Knowledge Productsin terms of their ability to become Knowledge Products

•E-learning’s infrastructure today can deliver and make accessible a blend blend of various types of “knowledge products” including - WBT: Web-based training- ILT: instructor-led training

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What Is What Is performance-basedperformance-based//Push-PullPush-Pull KMS? KMS?

Finish KMS e-learning Finish KMS e-learning Modules?Modules?

Should e-learners finish their KMS modules?Should e-learners finish their KMS modules?

The short answer is . . .The short answer is . . .Yes if “Yes if “PushPush” . . . Maybe if “” . . . Maybe if “PullPull””

The short answer is . . .The short answer is . . .Yes if “Yes if “PushPush” . . . Maybe if “” . . . Maybe if “PullPull””

. . . but first things first . . .Is there business rationale for KMS

and module completion?

Questions such as this are being asked endlessly in magazines and journals targeting training & development and e-learning

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Four Stages of KMS Implementation Four Stages of KMS Implementation

Planning the KMS Planning the KMS ImplementationImplementation

Four stages for KMS implementation

•Stage 1 – KMS Business Case DevelopmentKMS Business Case Development

•Stage 2 – KMS Processes and Infrastructure KMS Processes and Infrastructure Development/DeploymentDevelopment/Deployment

•Stage 3 – Initial KMS Content Development and Initial KMS Content Development and ImplementationImplementation

•Stage 4 – Ongoing KMS Operations and MaintenanceOngoing KMS Operations and Maintenance

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KMS Stage 1: KMS Stage 1:

Business Case DevelopmentBusiness Case Development

A business case helps to prove that a KMS makes business sensebusiness sense in terms of the investmentsinvestments required given the returnsreturns;this will require

•Determining both potential ROIROI and strategic fit

•Defining the enterprise needsneeds and financialfinancial stakes (protect and improve)

•Planning and conducting benchmarkingbenchmarking efforts

•SizingSizing and costingcosting the KMS initial development and ongoing operations for both infrastructure and content

•Establishing KMS goals, mission, and visiongoals, mission, and vision

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Four Stages of KMS Implementation Four Stages of KMS Implementation

Business Case Content and Business Case Content and FormatsFormats

Business Case ContentsBusiness Case Contents

Focus on ROI as well as the “costs for doing Focus on ROI as well as the “costs for doing nothing”nothing”

Focus on ROI as well as the “costs for doing Focus on ROI as well as the “costs for doing nothing”nothing”

• The response- The KMS systems needed- How it would work- How it would be structured

• The financials- Investments needed- Returns forecasted

Business Case FormatsBusiness Case Formats• Use an existing business case as a template and edit it!

• The business need - To protect and improve what and why

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Four Stages of KMS Implementation Four Stages of KMS Implementation

Return on InvestmentReturn on Investment

Returns – Investment Costs

Investment CostsROI =

Why invest $100.00 if you’ll only get $90.00 Why invest $100.00 if you’ll only get $90.00 in return?in return?Why invest $100.00 if you’ll only get $90.00 Why invest $100.00 if you’ll only get $90.00 in return?in return?

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Four Stages of KMS Implementation Four Stages of KMS Implementation

Potential “Returns” for KMSPotential “Returns” for KMS

Note: hard data is hard to come by regarding ROI for KMSNote: hard data is hard to come by regarding ROI for KMS

But, if your KMS could increase revenues by 5 percent and reduce your operating costs by 5 percent, a $20 million business operating with a 20 percent profit margin would have returns equaling $1.8 million

And, a $200M enterprise’s return would be $18M; a $2B would return $180M; and a $20B would return

$1.8B

5 percent of $20 million revenues = $1 5 percent of $20 million revenues = $1 millionmillion

5 percent of $16 million expenses = 5 percent of $16 million expenses = $800,000.00$800,000.00

5 percent of $20 million revenues = $1 5 percent of $20 million revenues = $1 millionmillion

5 percent of $16 million expenses = 5 percent of $16 million expenses = $800,000.00$800,000.00

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Four Stages of KMS ImplementationFour Stages of KMS Implementation KMS ReturnsKMS Returns

Returns can come from either or both•Reduced costsReduced costs

- Reduced performance cycle times- Reduced/eliminated errors and rework

• Increased revenuesIncreased revenues- From use of feed-up time and resources- From new products or product innovations

In short: In short: better, faster, cheaperbetter, faster, cheaper andand new newIn short: In short: better, faster, cheaperbetter, faster, cheaper andand new new

What are the potential returns What are the potential returns for a performance-based KMS?for a performance-based KMS?

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Four Stages of KMS ImplementationFour Stages of KMS Implementation KMS Investment Costs?KMS Investment Costs?

•First costs- Infrastructure development- Knowledge Products development/acquisition (capture)

•Life-cycle costs- Infrastructure operations- Knowledge Products administration and maintenance

It is estimated that only 20 percent of the total costs of It is estimated that only 20 percent of the total costs of KMS is KMS is

related to hardware and software. The rest are forrelated to hardware and software. The rest are forCapture – Administration – Maintenance Capture – Administration – Maintenance

It is estimated that only 20 percent of the total costs of It is estimated that only 20 percent of the total costs of KMS is KMS is

related to hardware and software. The rest are forrelated to hardware and software. The rest are forCapture – Administration – Maintenance Capture – Administration – Maintenance

KMS investment costs must include both first costsfirst costs and life-cycle costslife-cycle costs

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Four Stages of KMS Implementation Four Stages of KMS Implementation

ROI – Do Your Math for Your ROI – Do Your Math for Your “R”“R”

At any level, enterprise – business unit – departmentalAt any level, enterprise – business unit – departmentalwhat’s a reasonable figure for your focus? 2% — 5% — 10% — ???what’s a reasonable figure for your focus? 2% — 5% — 10% — ???

Revenue Impact?

$

Cost Impact?

$

Calculate a ___ percent potential increase in increase in revenuesrevenues if that “level” generates revenues (for profit centers)

Calculate a ___ percent potential decrease in decrease in costscosts (for both profit and cost centers)

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Four Stages of KMS Implementation Four Stages of KMS Implementation

Do the ROI MathDo the ROI Math

Potential ReturnsReturns $:$:

$__________ for _______ $__________ for _______ $__________ for _______ $__________ for _______ $__________ for _______ $__________ for _______

Total “R”: Total “R”: $___________$___________

Potential ReturnsReturns $:$:

$__________ for _______ $__________ for _______ $__________ for _______ $__________ for _______ $__________ for _______ $__________ for _______

Total “R”: Total “R”: $___________$___________

Potential InvestmentInvestment $:$:

$__________ for _______ $__________ for _______ $__________ for _______ $__________ for _______ $__________ for _______ $__________ for _______

Total “I”: Total “I”: $____________$____________

Potential InvestmentInvestment $:$:

$__________ for _______ $__________ for _______ $__________ for _______ $__________ for _______ $__________ for _______ $__________ for _______

Total “I”: Total “I”: $____________$____________

(($________ $________ ReturnsReturns minus $_________$_________Investments)Investments) divided by $_________$_________InvestmentsInvestments

Returns – Investment Costs

Investment CostsROI =

Returns – Investment Costs

Investment CostsROI =

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KMS Stage 2:KMS Stage 2: KMS Processes & KMS Processes & Infrastructure Infrastructure Development/DeploymentDevelopment/Deployment

•Knowledge Product analysis and design/development analysis and design/development processesprocesses and deployment processesdeployment processes (for pushpush) and access access processesprocesses (for pullpull)

• Infrastructure – Environmental AssetsEnvironmental Assets - Data/information - Facilities/grounds- Equipment/tools- Materials/supplies- Budget- Organization/job design- Consequences

• Infrastructure – Human AssetsHuman Assets- Staff with the right knowledge/skills/attributes/values

Development and deployment of the following processes and the required environmental and human infrastructure:

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Four Stages of KMS Implementation Four Stages of KMS Implementation

KMS Roles and KMS Roles and ResponsibilitiesResponsibilities

•Customer-side roles- Governance board- Advisory groups- Communities of practice and/or performers- Coaches- Learners

•Supply-side roles- Analysts- Designers- Developers- Facilitators

The key teams for KMS include

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Four Stages of KMS Implementation Four Stages of KMS Implementation

Governance and AdvisoryGovernance and Advisory

Governance BoardGovernance Board•“Owns” the KMS on behalf of the shareholders/owners• Is responsible for all KMS ROI and the support and

achievement for strategic initiative- Need to target “mission-critical” processes and audiences for

investment in KMS knowledge products’ capture-storage-dissemination

Advisory GroupsAdvisory Groups•Advise the governance board on where and how to

operationally target KMS investments for both financial and strategic returns

•Oversee the capture and maintenance efforts required- Identify master performers and subject matter experts to represent the

processes and audiences targeted

KMS – to protect and improveKMS – to protect and improve the enterprisethe enterpriseKMS – to protect and improveKMS – to protect and improve the enterprisethe enterprise

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Four Stages of KMS Implementation Four Stages of KMS Implementation

Communities of Communities of Process/PerformersProcess/Performers

Communities of “Process”Communities of “Process”• Are enterprise process (target process) focused• Provide a cross-functional orientation• Provide a content source for ISD efforts• e.g., strategic planning processes, supplier qualification

processes, new product development processes

Communities of “Performers”Communities of “Performers”• Are enterprise performers (target audience) focused• Provide a functional discipline orientation• Provide a content source for ISD efforts• e.g., ISD professionals, electrical engineers, programmers,

counter sales staff

Note: Select one approach to addressing content Note: Select one approach to addressing content capture—capture—

either processes or performerseither processes or performers

Note: Select one approach to addressing content Note: Select one approach to addressing content capture—capture—

either processes or performerseither processes or performers

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CoachesCoaches•Help transfer knowledge (explicit and tacit) to the

learners/users as on-the-job coaches and mentors, as well as classroom instructors and facilitators

Four Stages of KMS Implementation Four Stages of KMS Implementation

Learners and CoachesLearners and Coaches

LearnersLearners•These are the users of KMS and can/should include

anyone/everyone—as either pushpush or pullpull target audiences

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Four Stages of KMS Implementation Four Stages of KMS Implementation

ISD RolesISD Roles

Using traditional and nontraditional ISD methods to capture and maintain Knowledge Products

ISD AnalystsISD Analysts•Determine both the performance requirements and the

enabling K/S

ISD DesignersISD Designers•Chunk and “tag” (e.g., S.C.O.R.M.) content objects for

both push and pull audiences

ISD DevelopersISD Developers•Develop content within “e” (electronic) or “t” (traditional)

templates for storage and assembly (for push) and retrieval (for pull)

ISD FacilitatorsISD Facilitators•Deploy content as instructors/coaches/facilitators

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KMS Stage 3:KMS Stage 3:

Initial KMS Content Initial KMS Content Development and Development and ImplementationImplementation

•The initial KMS content is captured (created), stored, deployed (for pushpush), or retrieved (for pullpull)

- This is costly; and, according to our model, only push-audience needs are addressed, but addressed (chunked and stored) in such a manner as to facilitate related pull-audience needs

– By definition, the needs of pull audiences never warrant By definition, the needs of pull audiences never warrant meeting those needs; if we discover that there is a return on meeting those needs; if we discover that there is a return on meeting those needs, then the pull becomes pushmeeting those needs, then the pull becomes push

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Four Stages of KMS ImplementationFour Stages of KMS Implementation Using ISD/HPT for KMSUsing ISD/HPT for KMS

ISD and HPT methodologies can be used to capture/store/disseminate KMS content for performance-basedperformance-based Knowledge Products

•Awareness/knowledge/skills via capture, storage and dissemination of - Best practices- Lessons learned- Policies/procedures- Tools/techniques- Job aids/EPSS- Templates- Example documents- Etc.

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Four Stages of KMS Implementation Four Stages of KMS Implementation

Traditional ISD via ADDIETraditional ISD via ADDIE

A traditional ADDIEADDIE-type methodology can be used (with some adaptations) as a “framework” to incrementally define and develop knowledge products

A

D

D

I

E

Analysis

Design

Development

Implementation

Evaluation

•Determine the - Terminal performanceTerminal performance requirementsrequirements - EnablingEnabling knowledge and knowledge and skillsskills

•Design content structurestructure and presentationpresentation

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Four Stages of KMS Implementation Four Stages of KMS Implementation

Nontraditional ISDNontraditional ISD

Nontraditional ISD methods also can be used to holistically architectholistically architect the entire KMS product line for broad or narrow target audiencestarget audiences

•Use nontraditional ISD methodologies such as - CADDI’s PACT Processes for T&D: Curriculum Architecture

Design and Modular Curriculum Development methodologies

- Other adapted ISD methodologies that go beyond the traditional ADDIE approach of one course/set of curricula at a time and have proven content chunking strategies

This will facilitate reuse design strategies This will facilitate reuse design strategies that traditional ADDIE models/methods that traditional ADDIE models/methods

don’t addressdon’t address

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KMS Stage 4:KMS Stage 4:

Ongoing Operations and Ongoing Operations and MaintenanceMaintenance

•KMS systems are administered and Knowledge Products are deployed to pushpush audiences and made accessible to pullpull audiences

•KMS content is maintained as needed

•KMS infrastructure is maintained as needed

Note: Not all potential content should be shared over Note: Not all potential content should be shared over the enterprise KMS, as it might make it much easier to the enterprise KMS, as it might make it much easier to

find its way to the competition or violate various find its way to the competition or violate various laws/regulations and internal policieslaws/regulations and internal policies

Note: Not all potential content should be shared over Note: Not all potential content should be shared over the enterprise KMS, as it might make it much easier to the enterprise KMS, as it might make it much easier to

find its way to the competition or violate various find its way to the competition or violate various laws/regulations and internal policieslaws/regulations and internal policies

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•Diminished and unpredictable ROI

- Uncontrolled first costs and life-cycle costs and questionable returns

– A lot of “nice-to-know”/“low-hanging fruit” content

– Redundant content and the expenses for redundant capture-storage-dissemination

– Obsolete knowledge products negatively affecting enterprise process performance that is too expensive to properly administrate/maintain

Session CloseSession Close

KMS WARNING !KMS WARNING !

Do the math – push content to key targets and make it accessible for Do the math – push content to key targets and make it accessible for nonkey targets. Don’t serve EVERYONE’S needs. Your enterprise can’t nonkey targets. Don’t serve EVERYONE’S needs. Your enterprise can’t

afford it!afford it!

If your KMS “capture-store-dissemination” systems and processes allow just any and all types of contentany and all types of content into your KMS, you might end up with

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Session CloseSession Close

Session CloseSession Close

Objectives review

• Describe a performance-basedperformance-based KMS

• Describe the push-pullpush-pull orientation to performance-based KMS to better ensure shareholder ROI

• Describe the use of performance-based ISD and HPT use of performance-based ISD and HPT methodologiesmethodologies to populate a KMS

• Describe the organizational teamsorganizational teams and their roles to implement, operate, and maintain a performance-based KMS

• Describe the four-stage implementation planfour-stage implementation plan for KMS

Thank you for your time, attention, and Thank you for your time, attention, and feedbackfeedback

Thank you for your time, attention, and Thank you for your time, attention, and feedbackfeedback