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Gary Kayye talks to Carolina PRSSA about social media and it's impact on the future of Public Relations
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SOCIAL MEDIA: THE ULTIMATE PR WEAPON
Gary Kayye@gkayye [email protected] [email protected]
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SURPRISES?
•Facebook Tops Google in in Internet traffic...
•TV advertising, statistically, has positive ROI only 18% of the time
•78% of people trust peer recommendation more than advertising
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ISN’T FACEBOOK A PEER-TO-PEER
NETWORK?
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AND, WHAT’S TWITTER?
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WHO DOES CORPORATE
COMMUNICATIONS?
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PR
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STILL THINK TWITTER IS
STUPID?
• has gone from 0% of Marketing Budget for Social Media in 2007 to 25% in 2010
•Naked says 85% of new customers come from Social Media
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SOCIAL MEDIA IS... ...THE FUTURE OF PR•True Communications: ...a community of users (not of websites)
•Your clients, vendors, employers and users will be using it...
•It’s a marketing AND communications revolution you’re actually living through
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EMERGING MARKETNewsPublishingAdvertisingBroadcastingCommunicationsCollaboration
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NOW VS. FUTURE•Facebook: Not just personal...
•Twitter: Real-time micro-blogging, trends, news, specials, marketing warfare, location-based advertising
•YouTube: Not just for entertainment - education, certification, documentation, marketing integration
•LinkedIn: Not just for job seekers...
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WHAT SHOULD YOU DO?
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MANAGE YOUR ONLINE REPUTATION - NOW!!!
•Clean-up Facebook: Opinions???
•Consider Twitter as an opportunity to BRAND YOURSELF: Tweet and Re-Tweet stuff you have a personal and professional passion for
•YouTube: Be careful on Fall and Spring Break...
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MY CLASSES:>SPRING 2011: NEW MEDIA TECH & IT’S IMPACT ON THE FUTURE OF ADVERTISING, MARKETING AND PR>FALL 2011: THE BRANDING OF ME
Gary Kayye@nmtifamp @brandingofme
