Profit by LinkedIn - Carol Smith

Profit by LinkedInAdvanced LinkedIn Tips

Carol Smith

Exclusively for…

Marke8ngCamp San Francisco Conference

Tuesday, April 2, 13

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#MCSF Marke+ng Camp hashtag

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All Rights Reserved 2013 Revenue ADrac8on

* Not affiliated with the LinkedIn Corpora8on


Carol Smith Exper8se§ Hewlett-‐Packard’s first online sales channel, conception to global

§ National sales teams, channels, direct sales, major accounts for international product importing & marketing company

§ Global business, lead generation, inbound marketing, sales training

§ 14,000 coached, world-‐wide, including basic to LinkedIn “Train the Trainer” workshops

§ LinkedIn #85,497, 1% LinkedIn Club

Copyright 2013 Revenue ADrac8on


Leveraging Technology

§ LinkedIn App -‐ connect, update, & engage

§ Hootsuite -‐ schedule, automate, leverage across mul8ple pla^orms

§ RiteHere App – in field networking & 8me and territory management tool



My Assump8ons§ Your Goal: Increase Revenue

§ Objec8ve: Win the next client, generate leads

§ Resources: Very busy with no 8me or money to waste

§ Online Time: Facebook is your primary online social media site

§ LinkedIn: You have a LinkedIn profile, but not much has happened

§ Ques8on: How to make LinkedIn work for your business



Overview

§ Power Profile for Profit

§ Mone8ze for your business model (not theirs)

§ Laser focus on strategies that work

§ Assembling your RockStar team

§ 9 Deadly Sins



Power Profile for Profit


How to Profit by LinkedIn

Thought Leadership Attracts Revenue

Be Found & Engage Consistently

Complete Your Power Profile

Sign Up


Desired Client Demographics

Location

GenderEducatio

Age

Income

Desired Client

Laser focus on


Character Limits

1. Professional Headline: 120 maximum characters 2. Summary: 2,000 maximum characters3. Specialties: 500 maximum characters4. Company Name: 100 maximum characters5. Website URL: 256 maximum characters6. Position Title: 100 maximum characters7. Position Description: 2,000 maximum characters8. Interests: 1,000 maximum characters9. Skills: 25 skills, 61 maximum characters per

Maximize the use of your LinkedIn real estate!


Power Profile for Profit


1. LinkedIn Profiles should be forward looking, first person

2. Share what you are looking to do and your value

3. Make it easy for people to connect (contact info in summary)

4. Use language that describes the value of what you did

5. Go beyond your resume for maximum results

6. Profile picture: headshot only, smiling, eyes on camera


1. Be Found 2. Find Others

Mone8ze


Reasons to be on LinkedIn


Mone8ze for your Business

Facebook $25,000

Pinterest $48,000 (es8mated)

TwiDer $52,000

LinkedIn $109,000

Source: Seeking Alpha 2012



Mone8zeLinkedIn is a sales tool.

§ Research

§ Connect

§Gather Insights

§ Showcase Expertise



Networking Strategy


“… the greater the number of connections the greater the likelihood of higher personal income – “

“those with personal incomes between $200K-$350K were seven times more

likely than others to have over 150 connections!”

Source: Anderson Analytics



Networking Strategy

§ Closed Network: Connect with people you know well and can recommend (CEO’s, Security Professionals)

§ Networker: Connect with people who you’ve met (Local Business leaders, Industry Professionals)

§ Business Builder: Ask “why not” and connect if doesn’t hurt your brand (Recruiters, Social Media experts)



Strategies that Work

What strategies have worked for you?



Strategies that Work

§ Customer-centric enticing profile § Use of visuals and emotional language § Promote value-add content § Hub of valuable & relevant information “go to

person”§ Consistently share, engage, follow, comment§ Connections invited to visit website, 1:1, Skype


9 Deadly Sins § No profile picture

§ Invites to connect using the standard invite

§ Spamming your connec8ons

§ Anything but your name & creden8als in the name field

§ Incomplete Profile

§ Difficult to find contact informa8on

§ Email address which doesn’t work or isn’t checked ooen

§ Selling on LinkedIn

§ Inconsistent or nonexistent engagement



A Roadmap for Success

§ Power Profile, 100% complete, perspec8ve of desired client

§ 500+ Connec8ons, Size and Quality MaDers

§ Be Consistent, Be Ac8ve: 30 -‐ 60 minutes a day

§ Be Generous: tes8monials, endorsements, sharing

§ Collaborate, coordinate, expand the pie, “hunt as a team”

§ Set up face-‐to-‐face, virtual mee8ngs



Assembling RockStar Team


Why have a RockStar Team?

What is a RockStar Team?

How can a RockStar Team Help?


Pre Release Copy


#MCSF aDendees eligible for a free pre release copy.

How?

Write “Book” on your business card.

www.RevenueADrac8on.com/products


http://www.RevenueAttraction.com/products




Revenue AcceleraFon.

We Can Help.

Contact: Carol SmithCarol@RevenueA;rac+on.com

650-‐275-‐3817

www.RevenueA;rac+on.com


mailto:[email protected]

mailto:[email protected]

http://www.RevenueAttraction.com

http://www.RevenueAttraction.com