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Product Lifecycle
Developing An Innovation Culture
Team
● Approx 44,000 employees worldwide
● Institutional sales & print background
● The world’s largest publisher and learning company
● Operates in over 70+ countries
● Growth through acquisition
● 170 years old
Learner At The Centre
The World Has Changed
SOFTWARE IS EATING THE WORLD
Marc Andreesen
Larry Downes is co-author, with Paul Nunes, of Big Bang Disruption: Strategy in the Age of Devastating Innovation
Traditional Models Are ChangingBig Bang Market Adoption
Roger’s Market Segments
Investment StrategyHigh Probability
Low Probability
Low Impact
Most Organisations
High Impact
Start Ups
The good news is that big-bang disruptions hold immense potential for those who can quickly learn the new rules of unencumbered development, unconstrained growth, and undisciplined strategy. Your current business may be replaced by something more dynamic and unstable but also more profitable. And the change will come not over time but suddenly.
Opportunity For Change
Larry Downes is co-author, with Paul Nunes, of Big Bang Disruption: Strategy in the Age of Devastating Innovation
“”
Governance Capability to Innovate
New Ideas
Products
Long development time 18 months+
Bottleneck of ideas
Product Lifecycle
Key Questions
Can you identify a core user problem in a target market?
Are there real customers who get value from your concept? Is there a viable business model for this product?
Can you demonstrate Product/ Market Fit or validated business model?
How fast are you growing the business at scale? Are you continuing to deliver outcomes to a broader user set?
Are you delivering revenue and outcomes while reducing costs?
What residual value can be gleaned from the business?
Idea Explore Validate Grow Sustain Retire
15
Open Source Product Lifecycle Criteria V1.0
Learning about practice
Common extensions can be incorporated into later versions
A Non Linear Process
Learn Build
Measure
http://www.ted.com/talks/linda_hill_how_to_manage_for_collective_creativity?language=en#t-168239
Product Development - Non Linear
Adaptive Strategy And The Product Lifecycle
Product Lifecycle - A Strategic Lens
Bansi Nagji & Geoff Tuff
https://hbr.org/2012/05/managing-your-innovation-portfolio
Core ProductsThese are existing products that are
optimized for existing customers
Adjacent Products These represent incremental innovation
targeted at adjacent markets
Transformational Products
These represent breakthrough innovation in which the company
develops new products for new markets
20% of investments are in adjacent
innovation 10% of investments
are in transformationa
l initiatives
70%
of investments are safe bets in core products
Product Lifecycle Principles More Ideas, More Bets, More Tests
New Ideas
Not all the ideas survive but all the learnings are recorded
All the ideas are quickly captured and tested
One to three months turnaround
Learn Fast Culture
Lean And Agile Adaptive Culture
Agile Principles
Ideas
Data
Data
Learn
Measure
Build
Data
Lean Startup
Principles & Metrics
● Quality at the front of the line
● Move from doubt to certainty
● Avoid waste
● Work in small batches
● Measure outcomes and impact, not simply output
2011 2012 2013 2014Time
Visits
1.000.000Cumulative # visits
Monthly # visits
Principles Over Processes
Outcomes Over Outputs
Safe Environment To Try New Things
MVP - Product Growth
http://blog.mercdev.com/mvp-when-less-is-more/
Not like this…
Like this…
Business Model Innovation
Deliberate Diversity Turning Sparks Into Fires
29
London Food
17693 Restaurants Top 10 food Cities Michelin Star
Yesteryear Today
30
Startup Capitals Centred Around Diversity
http://startupblink.com/
Become Bilingual
Don’t Limit The Source Of Ideas
Companies Creating More Sparks Leading To More Fires
33
Big investment in one spark
Smaller investments in lots of spark
Only takes one good spark to start a fire
Product Lifecycle Knowledge Network
Systems Thinking Approach To Product Development
Design Lead has been identified
Slice is engaged with the lifecycle
Everything is wrapped in Principles & Values, Governance and Quality.
34
Roles
35
Leader/champion
UX
HE
SchoolNPS
XYZ
36
Today Tomorrow
Decentralized Network
Distributed Network
37
Product team has better access to all parts of the business
Product team has restricted access to other parts of the business which can hinder or slow progress
38
Don’t Leave Serendipity to Chance...
Deliberate Diversity!
39
Key Ingredients
● Active vs Adaptive Portfolios ● Be Deliberate About Diversity ● Culture Eats Strategy For Breakfast ● Data Driven Decisions ● Experiment, Experiment, Experiment
