From lobbying to corporate diplomacy: a

new paradigm for public affairs?

WHAT ARE WE TALKING ABOUT?

WHO IS LOBBYING WHOM?

Corporate Ecosystem: complex, decentralised and hyperconnected

The new environment (POLITICAL, business, social, digital...) and the complexity of the context which companies are facing calls for a more effective and comprehensive approach to all their communication channels and contact with all its stakeholders in order to generate productive exchanges that can cause an impact on their balance sheet and provide an added value.

THE NEW INFLUENCE MANEGEMENT: CHALLENGES AND NEW APROACHES FOR COMPANIES

- How to build institutional positioning in order to be relevant in the decision making process. - Public Affairs 2.0: grassroots, social media, networking - Alliances and stakeholders engagement -

Key information to understand the processes and decision

making

Know and fathom

How to influence decision-makers,

executors and influencers

Strategy design

Advise on value positions politically acceptable

Create arguments

1. Strategy Plan 2. Speaking points and

messages 3. Stakeholders

identification 4. Relation and linkage

map 5. Positioning agenda 6. Monitoring: analyses &

reports

1. Intelligence 2. Regulatory processes

tower control 3. Early warning 4. Continuous strategy

counseling 5. Strategic environment

identification 6. Meetings with key

stakeholders 7. Events

Tools Permanent Action

We are the largest communication consultancy in Spain with branch offices in Portugal, Brazil, Colombia, Peru, Chile and soon in Mexico and Costa Rica. We work in global projects together with over 50 partners in America, Europe and Asia. We have more than 25 years of experience and multidisciplinary specialized knowledge.

We collaborate with organizations to reinforce their influence capacity and to create partnerships.

Who we are

CORPORATE

BRANDS

PEOPLE

Corporate Relations Market Access Public Affairs Crisis & Issues Reputation and CSR Investors Relations and Good Corporate Governance

External Communication Creativity and design Audiovisual Communication On-line Communication, Social Media Events management and Street Marketing

Research Change management Internal Communication Internal events Platforms, support and channels Training

Our servicies as a 360º consultancy

Best Workplaces 2012 & 2013. One of the best 50 companies to work for in

Spain.

European Excellence Award 2013 for CPP Campaign: Stop Carterismo de CPP.

International Mercury Award 2013: CPP@ Enganchados al móvil: Best of

show, Grand Award in `Publicity´, Golden Mercury Award Oro in `Media

Exposure & special mention in `News Placement´.

Silver Sabre Award 2013 For Grupo San Mahou San Miguel annual Report.

International Stevie Awards (IBA) 2013 in Internal Comunication, Events,

Annual Report and Online Campaign

Questar Award 2013 & 2014 for Tom Tom Video and Adecco video.

In2 Sabre Awards 2014 for Silhouette project & Observatorio de Comunicación

Interna - Portugal

International Mercury Award 2014 for CPP Campaing: Stop Carterismo;

advertising special mention

Our awards