Present abhi

© Copyright Bharti Airtel Ltd.Confidential, Restricted circulation

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mGovernanace

Bharti Airtel Ltd


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Background Note & Theory

Sunil Bharti Mittal (S.B. Mittal) laid the foundations of the New Delhi

based Bharti Group in the 1970s with a small bicycle-parts business. In

1985, he entered the telecom business by establishing Bharti Telecom

Limited (BTL) that manufactured telephonic equipment.

Introduction to Bharti Airtel Ltd …..

− Bharti Airtel has steered the course of the telecom sector in the country with its world

class products and services.

− The mobile business provides mobile & fixed wireless services using GSM technology

across 23 telecom circles.

− Airtel Telemedia Services offers broadband & telephone services in 94 cities.


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Airtel Mobility Coverage

Mobile users 102 mn

Cell Sites 95K

Area Covered:

1963K sq. km.

(60%)

Pop. Coverage :

930 mn (91.48%)

Census Towns covered:

5075 Villages covered : 484

K

National Highway Covered

56371 Km (87.6%)

Rail Routes Covered

61711 Km (93.49%)


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Mobility Solutions

Mobile Data VAS– BlackBerry– Data Card

• PC MCIA

• USB Modem– Application on Device

• Q Buster

• GPS

• Impatica

Enterprise Business Tool VAS– SMS Based

• Employee Communication Mgr.

• Bulk SMS

• Other SMS Solutions

• Campaign Manager– Integrated Solutions (Inbound Call

Centre & Toll Free Service)


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Our Positioning in mGovernance

• Turnkey solution comprising of hardware, software, application, integration and maintenance

• Partnership with different domain experts

• Solution Platform based on:

1. BASE (Blackberry Application suite for Enterprise)

2. MATE (Mobile Application Tool for Enterprise)


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Airtel’s Role

Airtel, as partner for Mobile Value Added Service provider to Govt, will cover:

1. Write detailed Mobile Governance strategy for a state, including:a) Back-ends (databases of the different government agencies, service providers,

state governments etc.)b) Middle ware and the Front-end delivery channels (home PCs, mobile phones,

Handhelds, PDAs, kiosks, integrated citizen service centers etc) for citizens and businesses.

2. prepare functional requirement specifications for the services

3. Managing the infrastructure in a managed services mode.


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Benefits of mGovernance

1. Most Penetrative Medium.2. Low Initial and Running Cost.3. Reduction in delivery time4. Easy to Use.5. Mass reach.6. Provide continuous connectivity among the Parties.7. Highest availability of mobile phones ensured delivery of

critical information on time.8. Transparency.9. Online / All Time Interactive Medium.


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Identified Areas for M Governance

1. Panchayati Raj Institution2. Rural Development3. Food & Civil Supplies4. National Rural Health Mission5. Disaster Management6. Agriculture7. Education8. mCommerce


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Voice Based Messages (Voice Mail)

The Solution is voice message based where the beneficiary will listen to the

message as a voice on his/her mobile phone. This is an excellent tool for the

people who are unable to read the sms alerts. The message will be pre recorded

& will get delivered in a form of a phone call.


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mGovernanace in Public Distribution System

• Display of stock position at FPS on handheld device• Display of quantity being sold each day against the beneficiaries will

be given a unique ID.

Real time display of day’s transaction on central server for department to view & keep track of consumption of commodities per fair price shop.


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SMS Based Solution

1. Drug stock at village dispensary/primary health care centers & attendance can be

monitored through SMS.

2. SMS alerts can be used to transmit health information that facilitates diagnosis of the

primary ailments of ill health in case the sickness is not observed as serious.

3. Health awareness or capacity building by sending 4-5 sms per day either through

voice or Text

4. All services available on SMS / Voice SMS on Entry level handsets.


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mCommerce

Bank Airtel Customer

s

Eliminate Friction

• Bank led • Increased access to

customer• Lower transaction cost

Customer Delight

• Aggregate demand• Improved access &

convenience• Better value


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….Abhinav sharma….

Thanks