YUSLEIDI SERJE SAENZ @Colb Member Committe Vice President Applicant

It doesn’t matter where you are coming from. All that matters is where you are going” – Brian Tracy

“RANK DOES NOT CONFER PRIVILEGE OR GIVE POWER. IT IMPOSES RESPONSIBILITY” - PETER DRUCKERThe key responsibility of AIESEC is to provide a platform for youth leadership development – to secure peace and fulfillment of Humankind’spotential. So, it’s a model of “responsible leadership for peace” that works; because if we analyze it since its inception, the organization emerges as asolution for conflict transformation and peace building, where ‘leadership’ has figured prominently as an important factor in building sustainablepeace. I truly believe that if youth are educated in leadership schools that teach them to be as responsible as AIESEC is and take the duty to bepeace builders with the utmost seriousness - as it directly generates positive impact in humanity - the organization can become a Global YouthVoice reflecting their power, and the willingness to just go out there and do something, to take risks.I am very proud to be personally contributing to the historic project to help develop others (and myself) in responsible leadership as the mosttangible sign of that potential; but this pride is also accompanied by a deep feeling of accountability to my society, myself, and the world. Finally, forme, responsible leadership is about doing what is right, driven by the values of human rights, respecting the duty as a leader and giving precedenceto diversity and dialogue. That means that all parties are equally represented and given equal consideration and last but not least, that dialogue isalways open and free to solve differences. Doing what is right, a simple sentiment perhaps; however, those simple sentiments are often the mostdifficult ones to achieve. Being capable of adhering to them in the face of that difficulty is, then, truly responsible leadership.

“HAPPINESS IS SOMETHING THAT MULTIPLIES WHEN IT IS DIVIDED” – PAULO COELHOI consider my mission in life is just to be happy. Not happy in the traditional fashion, though; for me, happiness representsto do what makes me joyful, exploring and discovering every day who I am and help others to be happy. I canperfectly connect my mission with “Peace and Fulfillment of Humankind’s Potential” because in AIESEC we are happyand proud of having found the way to impact the world. We are not just an organization delivering exchangeexperiences, we are a youth-run network with the philosophy and idea that responsible leadership is the key for eachgeneration from past to future, and that youth leadership development is our responsibility.I consider life not to be about finding yourself, it’s about creating yourself. When I talk about my life, I think immediatelythat such is my message for the world and I want to make sure it’s inspiring and reflects peace, reason why I am happyday by day changing lives, creating experiences in others but especially knowing that the positive social impact fulfillsour promise of bringing youth leadership development for a better world. “Managers do things right, leaders do the rightthings”, I truly am honored that AIESEC was manifesting this statement throughout these entire years. I am extremelyproud to belong to a youth organization that makes me cheerful, inspire, care about future generations and convincedme that even more leaders will exit the doors of this organization ready to change the world.

“There is only one thing that makes a dream impossible to achieve: the fear of failure” – Paulo CoelhoVideo Link: http://www.youtube.com/watch?v=e68vswvQ_3M&feature=youtu.be

ABOUT MEMy nickname is Yus :DI am proudly Colombian

I was born on October 9, 1992 at 7:05 PMI live in Barranquilla

YOU CAN CONTACT ME AT@ E-mail: yusleidi.serje@aiesec.net

E-mail: yus0910@gmail.comSkype ID: yusleidi.serjeMobile: (+57) 3008425679

MY RANDOM FACT IS

Dialects stick to my easily.usually when I visit a different

region to where I live, the accent sticks me easy and I start talking

with that accent of nowhere.

ALL ABOUT MEMy favorite color is BLUEMy favorite series is Grey’s AnatomyI prefer chicken than meatI am single

I hate WaitingLies make me furiousI am afraid to feel aloneI dislike when people yell

I love my smile and my eyesSmell is my most developed sense I am an excellent friendI love Italian and Mexican food

I despair from heatI detest to get up earlyDisappointing people scares meI'm afraid of insects

Carnival is my favorite time of yearI believe in education as a solution

Ice cream can solve everythingAIESEC for me is a life style

I want to be PUBLIC RELATIONS DIRECTOR

OCVP ER - LDC BARRANQUILLA 2012• Obtained sponsorship by : Gecolsa CAT , Burger King, Sempertex , Miche ,Digiprint , Jave Licores and Discurramba..• Strategic alliance for free live stream in Los 40 Principales for EB’s andMC’s interviews talking about the AIESEC in Colombia’s impact..• Free reportage in La Libertad newspaper about Young Leaders of thecountry that were impacting positively Colombia .• Strategic partnership with Hotel Puerta del Sol for future events of @UN.

OCVP ER - GLOBAL VILLAGE AIESEC UNINORTE 2012• Sponsorship by the Barranquilla’s mayor in the amount equivalent toPublic Space’s permission for the event..• Obtaiined sponsorship from: Burger King, Coca Cola, Universidad del Norte,RedBull , AMI Immediate Medical Care , Caracol Television, Digiprint ,BonoProm , Alliance Française , Recreation Company Sorpresa Caliente ,Organization Kids and Games Eventos del Norte and Los 40 Principales.• Strategic free alliance with Buenavista Mall (the largest ) for asimultaneous GV inside the mall, while carrying out the principal in town.

OCP - NOCHE DE ALIADOS AIESEC UNINORTE 2012• Sponsorship by Elegance’s Ballroom for the events place, audiovisualmaterial, decoration and Buffet’ s accessories.• Obtained sponsorship by: Coca Cola , Pepe Anca Restaurant , AtunAlamar , Pasteleria La Francesa, Picaditas and Digiprint .

INNOVATION ER DIRECTOR – NST OGCDP 2012.2• Research and Market Intelligence to national alliance with SENA in orderto generate 1000 Xs during the term 2013-1 .• Development of Value Proposition and Media Plan for the " Educacion SinFronteras" project presented to SENA for the National Alliance.• Research and Market Intelligence to national alliance with ASOCAJAS tooffer @Xs as benefits to members.

LCVP MKT AIESEC UNINORTE 2013• 55 Strategic Partners by PR Team and Ocs managed by Marketing .• 32 media appearances.• 6 sponsors in Allies & Allumni Night @UN 2013.• 11 organization’s events as participants and 8 fairs in universities.• 9 sponsors in Global Village @UN 2013 including the governance.• 183 organizations visited by ER Team from MKT looking for Alliances .• My team was recognized as Winner of National Competition Showcasing .• I was recognized as the best vice president of marketing in 2013.• @ Application to " Student Merit Award" from the Universidad del Norte.• I was recognized as a National GCP by "NPS Implementation Procedures.“ Agreement for 2 years with Uninorte professional internships office.• Partnership with Uninorte graduates office.• Publishing Xs Opportunities in institutional webpages of universities.• Creating a Fundraising coordination from MKT to support IGCDP projects.

NATIONAL ALLIANCES DIRECTORNST PR 2013.2• Structuring “Partner’s National Loyalty Plan”.•Formulating "Approach Plan" to organizationsthat are of national interest. for alliances.• Make Booklets and Inphographics on Howdo PR ? for Global PR Wiki .• Delegating @Colb in FLEU 2013.• Structuring proposals to national partners.• Supporting @Colb applications to prizes.

MY ACHIEVEMENTS IN AIESEC THAT SUPPORT MY CANDIDACY ARE

GO STUDY & TRAVEL - Commercial Advisor• Positioning the brand in Barranquilla.• Follow up strategic alliances.• Generation of new strategic alliances.• Value proposition for each products.• Sales support..• Media and social networks management.

FIFA U 20 WORLD CUP COLOMBIA 2011Volunteer - Airport Logistics Staff.

II WORLD VOLUNTEER YOUTH SUMMIT Volunteer - Academic Staff.

MY EXPERIENCE OUTSIDE AIESEC

“I HAVE NO SPECIAL TALENT. I AM ONLY PASSIONATELY CURIOUS” - EINSTEIN

I am an International Business Professional with skills in negotiation, sales,marketing, logistics and extensive knowledge of different cultures from thesocial, cultural and economic perspectives. My work experience andextracurricular activities have allowed me to develop a high level ofleadership, strategic global-thinking, teamwork, proactivity, innovation andassertive decision-making; as well as high competences in relation todesigning, planning and implementing projects.I am an AIESECer, I want to be part of the process of seeking for peaceand fulfillment of humankind’s potential. This, along with my personal trainingallows me to develop myself holistically, easily adapting to the environmentand acting under the framework of ethics and values.

MY WHYThe International Business program at Universidad del Norte responds tothe marked trend towards the globalization of regional and nationalcompanies, and their management needs to face new challenges.As International Business Professional I was formed to encourage thedevelopment of an open and innovative mental attitude in the face ofchange and differences between human groups, allowing me to developnegotiation skills to take advantage of opportunities for contributing tothe progress of the country and the organization. My profession helpsme to develop analytical abilities relevant to the economic, technological,political, legal, and social variables in the national and internationalenvironment in which organizations move. It also helps me to keep anethical attitude within the moral diversity of the business world.

MY BACKGROUND CONTRIBUTE TO MY PERFORMANCE BECAUSE

REFERENCESLed me -> Daniela ZapataDaniela.Zapata@aiesec.net - 3008532838

I led -> Gustavo Duartegustavoa.duarteq@aiesec.net – 3044409423

Co-worker -> Erika Vergaraerika.vergara@aiesec.net – 3168347386

External -> Wilder De los Reyeswdelosreyes@atlantico.gov.co - 3006828587

GENERAL QUESTIONNAIREHOW TO SELL 500 GIP TNS IN ONE YEAR IN @COLB?

A national project must be created where LCs of regions with the bestdevelopment opportunities in IT systems and software development solutionswill be clustered to achieve 500 RE IGIP in one year.

SECTOR: IT SYSTEMS AND SOFTWARE DEVELOPMENT SOLUTIONSCompanies from diverse sectors are always looking for specialists in the IT fieldand AIESEC can provide high caliber candidates.

Why Software and IT Service?• Software industry in Colombia has grown 230% over the past 5 years.• Colombia has an infrastructure capable of supporting world-class operations,

with 5 submarine cables generate a bandwidth of 550 GPS.• Between 2005 and 2011 the income of the IT sector in Colombia tripled.• Between January and May 2013 Proexport has supported and assisted 14

new foreign investment projects that come to Colombia in 2014.More reason in: Factsheet_Software_y_Servicios_TI_2013.pdf

SEGMENTS• Communication and Information Technology Companies.• Marketing and advertising agencies.• Software development companies.• Embassies.• Consultancy Firms.• Start ups of different sectors.

STRATEGIC ALLIANCES: Looking participation in events, databases or speakers.• MinTIC (Ministerio de Tecnologías de la Información y Comunicación)• FEDESOFT (Federación Colombiana de la Industria de Software y ITs.)• CCIT (Cámara Colombiana de Informática y Telecomunicaciones)• InterSoftware (Red de Empresarios del Software Colombia)• EasyFairs & Enter.co

CLUSTERIZATION BY REGIONSAccording as closed the LCs IGIP 2013 will be clustered for the project LCs withexpertise in IGIP sales and those sector where opportunities are greater.North Zone: @UN - @CartagenaCentral Zone: @Andes - @ECI - @JaverianaWest Zone: @EAFIT - @Manizales - @Pereira - @BucaramangaSouth Zone: @Tolima - @Cali

TARGET MARKETThe main focus of sales will be the most important companies in the Telecommunications and IT Sector in Colombia.The advantage to these companies is that their headquarters in the country are in the cities to which belong theLCs of the cauterization, reason why LCs may actually go to sell in all of them. However, given the bureaucracy ofhuge companies such sales should be the first to be made to ensure the timelines.

Also will be offered international talent solutions to MIPYMES in the country looking to be more competitive in theIT systems and software development solutions sector.

PROFILES DEMANDLC2LC cooperation is the best strategy to ensure an effective match for TNs. The cooperation must be with LCswho are specialists in RA of IT S & D profiles.

• @University – Tunisia• @Bardo – Tunisia• @Atlas – Morocco• @Hadrumet – Tunisia• @GUC – Egipt• @Manipal University – India

• @Medina – Tunisia• @Cairo University – Egipt• @Nabel – Tunisia• @Unam – Mexico• @Ucab – Venezuela• @Craiova – Romania

• @Seattle – United States• @Islamabad – Pakistan• @Kyambogo – Uganda• @Jaipur – India• @Buenos Aires – Argentina• @Chandigarh – India

VALUE PROPOSITION BASED ONTo organizations should make emphasis on the economic benefits and productivity for operations as:• Diversity in the working environment will boost creativity and productivity. • Fresh ideas and good case practices from other mentalities.• Better communication with international customers/clients.• Talents from markets that are very developed in the IT and computer science fields.

GENERAL QUESTIONNAIREHOW TO CREATE A WINNING TOGETHER CULTURE IN @COLB?

“TALENT WINS GAMES, BUT TEAMWORK AND INTELLIGENCE WINSCHAMPIONSHIPS MICHAEL JORDANI have always considered that despite people talking about being acollaborative network, small and medium sized LCs (the ones who needmore support with established goals and timelines) are told what to do butnot how to; reason why there are so many LCs that do not know how todevelop and grow. Likewise, the network still does not realize that althoughthe LCs were measured by numbers of experiences, it’s not just aboutbeing the best LC in the country, the region or even the world, it is aboutworking together and helping the country to share the success.

STRATEGIES TO CREATE A WINNING TOGETHER CULTURE• Create a teamwork environment, where people understand and believe

that thinking, planning, making decisions and actions are better whendone cooperatively. One where people recognize, and even assimilatethe belief that "none of us is as good as all of us“. Only in this way will beestablished the goals to work across the network equally, where smallerLCs are supported and accompanied by huge ones and where projectsare by clusters to achieve greater results.

• Make everyone feel they’re involved with the same objective; thisbecause the most effective way to learn something new is to actuallydo it. Even research shows that when people just sit and listen, theyretain less than 20% of what they hear, but when they are involved inactive experiential learning retain 90%.

• Communicate the clear expectation that teamwork and collaborationare expected. No one completely owns a work area or process all bythemselves, and people who are in leading positions are open andreceptive to ideas and input from others.

• Have a strong organizational culture oriented towards winning, in orderto have a powerful impact on its performance. Culture is the glue thatbinds an organization together and it can be a lasting source ofcompetitive advantage. Winning cultures treat performance as anexplicit output and foster an environment that is conducive togenerating the best possible results for stakeholders.

• Educate Servant Leaders that represent a decentralized structure thatfocuses on staff empowerment and encourages innovation. This meanshaving the upper management share key decision making powers withthe personnel, but most importantly, servant leadership is focused onserving all stakeholders.

HOW TO CHANGE 10.915 LIVES THROUGH Xs TO FULFILL THE @COLB PROMISE OF 2015?

TALENT EVOLVEMENT - A radical change must be created in the minds of the membership so they understand that oneof the ways to change lives, create positive impact in the world, and contribute to peace is providing quality exchanges.That it would be selfish to have the opportunity to generate leaders for the society and not to do for fear of failure, andthat is why AIESEC members are training and learning by doing. Another way to generate leads is through roles and itmust be understood that "first you have to give to receive" and to feel that to profit from the organization, one first shouldbe productive, take every opportunity and make things happen because that's the only way to understand howtruly life-changing AIESEC is.EXPANSION IMPACT ESCALATION - Strengthen existing expansion entities to achieve self-sustaining status and startsignificantly contributing to the network in terms of quality experiences delivered. Such consolidation should be throughan adequate allocation of sponsor LCs that really deserve to support a growing entity, an education cycle tailored toeach entity and tracking based on growth and contribution goals, also the support should be almost daily for operationsand activities. Finally, if the entity after due process and timeline does not achieve the goals, their situation and relevancymust be evaluated so appropriate measures are taken and these efforts are focused on those entities that are growing.ER BREAKTHROUGH - More relevant local and national partnerships not only with business sector and the third sector, butalso through local, regional and national projects with industry guilds and government. Become the 1st choice partner foruniversities and higher training institutions with regards to internationalization. Excellent management and loyalty of alliesplan to ensure durable and larger alliances. Capitalization of stakeholders and alumni network as a mediator in theattainment of objectives. Positioning the organization through media appearances, attendance at events and carryingout events that serve as a facilitator to operations.INTERNATIONAL COOPERATION LEVERAGE - LC2LC and national cooperation that speed up the matching process. Fornational alliances, it should be established goals for Xs with specific track, timelines, profiles, sectors and promotions acrosscountries. For LC2LC cooperation should be ensured that the allied entity provides competitive profiles and have goodreception quality standards, all this in order to fulfill the promises of quality experience for EPs and qualified talent for TNTakers. Also, we must have a plan for national representation in events and activities that can provide strategic alliances.STANDARDIZATION PROCESS - Allowing flexibility in the legalization of Xs, more effective communication strategies withmembership, ensuring no more than 48 hours to solve cases of quality, ensuring no more than 24 hours to contact thosewho are interested in receiving more information about the organization, a full time available MC for LCs and theirrequirements, relevant education cycles for each LC according to their stage of development and needs, constant andpreventive accompaniment of MCVP to each VP, national conference cycle with relevant and specific content to eachphase of development and finally, a MKT based on showcase of the experiences and their impact.