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Have you ever noticed that your attendees (yourself included!) experience an almost euphoria when at the event? Their intellect has been engaged, they’ve met new people, tried new things and walk away feeling energized! This level of energy helps to imprint and store positive memories and is exactly what you want to be able to keep alive post-event. Unfortunately, most of us haven’t focused on this period of time and we’ve let our attendees go from an event sugar high and crash down into a post-event slump that’s left them worn out. What happened to their great intentions to put what they’ve learned into action? Where is the correspondence that they promised they would do with all the new people they met? Intention without action leads to guilt and now your post-event attendees are down in the dumps. Join this webinar to talk about this very real phenomenon and ways that you can extend the energy of your event to keep attendees’ post-event sugar levels a bit more even! We’ll talk tips and techniques for adding post-events, remarketing/repurposing content and using captured media to help your attendees feel connected to the euphoria they once experienced. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
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Keeping Attendees HappyThoughts on Post-Event Engagement
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At-Event Emotions
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Clarity of Ps
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Blocking Points Start
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Reality of Life
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Everyone Needs U
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Work Reality
Photo used under CC license: http://ergonomenon.com/ergonomics-articles/what-is-better-a-messy-desk-or-a-clean-desk/
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Post-Event Depression
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Result
www.highroadsolution.comhttp://www.retailshakennotstirred.com/wp-content/uploads/2010/01/customer-engagement-cycle.jpg
This is ideal spot where member organizations should work within large majority of time
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Remedy: Apple a Day
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Set Expectations
http://readwrite.com/2012/04/09/how-to-create-your-own-social
• Have speakers provide a take home or post-event experience plan for attendees
• Add to speaker applications
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Surveys
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Surveys
• Did you learn something?**• Did you make a meaningful new
professional connection?**• Would you recommend this to a
colleague? (Net Promoter Score theory)
• What else should we do?
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Survey Results
• When to survey?– Euphoric stage– Reality stage– Depression stage
• Feed results back to attendees:– 78% of people learned something new– 52% made a meaningful new professional
connection– 88% said the room was too cold. Who wants
to be our 2014 blanket or pashmina sponsor?
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Provide Summaries
Expert firm in content creation & curation for events
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Hold Follow-Up Events• You told us that you’re interested
in learning more about X, please join us on YY for a:– Tweetchat with featured speaker or
SME–Webinar with more info– Google+ hangout to collaborate
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Send Follow-Up Newsletter
• Short snippets of what’s archived where
• Hot trends• Promises for what’s to
come
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Repurpose/Remarket
• Rebel Mouse: social media aggregator
• Paper.li: twitter newspaper• Scoop.it: content curation tool• Slideshare: slide +/- audio/video
archival tool
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Actually Use Your Photos• Pinterest• Facebook• Image Gallery sites– Take the time to annotate, tag &
include in communications– Fold images back into email, etc
communications– Tweet w/ SPOTTED! We saw
@suzannecarawan connecting w/new committee members #annual13
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Re-Survey at 90 Day Intervals
• Have you applied anything you learned?
• Have you stayed in touch with your new contact?
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Public Praise
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Public Praise
• Facebook• LinkedIn groups• Private social network
groups• Twitter• Newsletters (maybe
rethink your strategy?)
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Janus MomentIt’s been 6 months!
-What we’ve done for U-Who’s doing/saying what
What’s coming in 6 months!
-Reveals-Pre-engagement
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Modern Event Marketing Lifecycle
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Create new pattern of engagement that is balanced, realistic & authentic
