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FRNDRING LEDER FRAMTNYA KONSTELLATIONER GER NYA MJLIGHETER
1. Snabbare2. Trffskrare3. Kostnadseffektivt
VI TROR P GRNSSNITTETMELLAN MNNISKOR
Detail POEm
CHANGE
VALENTIN & BYHR
ZOOMA
FUSION
KORTSLUTNA PROCESSER & SMLS LEVERANS
retail
EVENT
PR
DIGITALT
BRAND
shopperMarketing
socialA MediEr
innovation
Design& Koncept
TRENDS FOR BREAKFAST
5 TRENDS IN 5 MINUTES.
2 THINGS YOU CAN DO TOMORROW.
WHY GOOGLE IS KILLING YOU.
AND 1 SCOTTISH TIP.
WHY BOTHER ABOUT TRENDS?Why bother about trends?
WHERE ARE WE NOW?
AV SVERIGES BEFOLKNING
HANDLARP NTET
ANVNDER INTERNET I MOBILEN
Av SvENSKARNA anvnder sociala ntverk
Strsta internet-
penetrationen globalt
85% 65% 66% 3:e
.SE INTERNETSTATISTIK
LONG STORY SHORT: WE ARE ALWAYS ON. ALWAYS CONNECTED.
THE AVERAGE SMARTPHONE USER CHECKS HER PHONE
221 TIMES A DAY.TECMARK, OCTOBER 2014.
Long story short: We are always on. Always connected.
WERE GOING FASTER THAN MOORES LAW.
IMPORTANT TO REMEMBER...
...WHAT PEOPLE ACTUALLY CARE ABOUT
TREND 1: PEOPLE WANT TO CHANGE THEMSELVES
Trend 1:
People want to change: themselves
Trend 1:
People want to change: themselves
INSTANT SKILLS!Instant Skills!
TREND 2: PEOPLE WANT TO HELP EACH OTHER
Trend 2:
People want to help: each other
MY PERSONAL FAV AT THEMOMENT....
People want to help: each other
My personal fav at the moment....
TREND 3: PEOPLE WANT TO CHANGE SOCIETY
PEOPLE WANT BRANDS TO HELP WITH CIVIC TRANSFORMATION...
People want brands to help with civic
transformation...
People want brands to help with civic
transformation...
TREND 4: THE NO INTERFACE GENERATION IS COMING...
REMEMBER THIS?
THE AVERAGE SMARTPHONE USER CHECKS HER PHONE
221 TIMES A DAY.TECMARK, OCTOBER 2014.
Long story short: We are always on. Always connected.
NO INTERFACE = GESTURES!No interface = Gestures!
/MOVIE CLIP/
TREND 5: OMNICHANNEL
Trend 5:
Omnichannel
NIKEiD SKAPADE SKOR UTEFTER DINA INSTAGRAMBILDER
BURBERRY LTER DIG F VETA MER OCH SHOPPA DIREKT FRN CATWALKEN
Trend 5:
Omnichannel
NIKEiD SKAPADE SKOR UTEFTER DINA INSTAGRAMBILDER
BURBERRY LTER DIG F VETA MER OCH SHOPPA DIREKT FRN CATWALKENNIKEID SKAPADE SKOR EFTER
DINA INSTAGRAMBILDERBURBERRY LTER DIG F VETA
MER OCH SHOPPA DIREKT FRN CATWALKEN
SO HOW DO THESE AFFECT YOU?
WHAT CAN YOU DOTOMORROW?
HAVE IDEA SEX!
WHAT DO YOUR CONSUMERS CARE ABOUT?
WHAT CHANNELS ARE THEY ACTIVE ON?(UBER; SNAPCHAT; MEERKAT; INSTAGRAM)
IS THERE AN API WHICH CAN BE OUR IDEA-SEX LUBRICANT...?
PREPARE FOR OMNICHANNELFIND OUT WHAT DATA YOU HAVE...
PURCHASE HISTORYFAVOURITES
CUSTOMER FREQUENCY
LOCATION WEATHER
TIME OF DAY
FRIENDS / CONTACTSBIRTHDAY
SOCIAL NETWORK
TRAFFICSPORTS
EMISSION
CUSTOMER DATA POSITION PERSONAL & SOCIAL OPEN API:s
...TO MAKE EXPERIENCES LIKE THIS:...to make experiences like this:
... OR THIS:...Or this...
...OR THIS. LIKE SJ SHOULD DO TOMORROW!...Or this... like SJ should do TOMORROW!
OH! I ALMOST FORGOT!
GOOGLE IS KILLING YOU.
AS OF APRIL 21ST...
HTTP://WWW.INBOUNDFORECOMMERCE.COM/BLOG/GOOGLE _ PUNISHES _ NON _ MOBILE _ SITES
As of April 21st...
http://www.inboundforecommerce.com/blog/google_punishes_non_mobile_sites
1 GREAT TIP!
ALL THAT TECH SOUNDEXPENSIVE?
GET THE REACH OF A MEDIA GENIUS, ON THE
BUDGET OF A SCOTSMAN...
ELEVATORS IN HOTEL LYDMAR, STOCKHOLMEl
evat
ors
in H
otel
Lyd
mar
, St
ockh
olm
AND ON THAT NOTE...
TACK FR MIG!
/RUSSELL
WWW.ITSPOEMTIME.COM