Pixel pitchwebinar1302014

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Pixel Pitch:What is it, Why should I care?


Introduction:

High Resolution

High Definition

Pixel

PitchPixel

Density

What Does it all Mean?


Resolution: High Definition vs. High Resolution

High Definition High

Resolution

What’s the difference??Both are measures of resolution, which is defined as the fineness of detail that can be distinguished in an

image.



High Definition

In order for something to be true HD, it must have a resolution of 1920 x 1080.

Must be a widescreen

format incorporation a

16:9 aspect ratio.

Must have a resolution of at

least 1280 pixels x 720

pixels.

Must have a frame rate

between 24 and 30 frames

per second.



High Resolution

High Resolution is a more nebulous term and can refer to any display with a resolution that is sharp

and finely detailed.


Pixel Pitch – What is a pixel?

In digital imaging, a pixel, or pel

(pixel element) is a physical point in a

raster image, or the smallest addressable

display element in a display device.


Pixel Pitch: The Heart of the Matter

Pixel Pitch

What does this mean in terms of practical application as it is used in digital display technology and digital signage?


In it’s true definition, “pixel pitch” is the term used to describe the distance between similarly colored pixels on televisions, monitors and other display

screens.

Pixel Pitch – What is the Pitch?


Pixel Pitch: So what does all of this mean?

Ask Yourself:What am I trying to

do?

How clear is the

imagery going to

be?What’s the audience distance from the display?

What is the nature

of the content?


Deploying LED Display Technology

Scenario 1 – Retail Environment

The Basics:• Retail Store• Image + Text Advertising• Mounted above entryway

Audience Interaction:• Informational in nature• 10-15 second view time• 15+ feet viewing distance

6mm pixel pitch


Deploying LED Display Technology

Scenario 2 – Resort Destination

The Basics:• Resort Destination Environment• Mounted above/behind bar

Audience Interaction:• Simulcasts of Sporting events

and musical performances• 15 minutes to 3 hours view time• 18-20+ feet viewing distance

4mm pixel pitch


Minimum Viewing Distance

Vaughn Mills, Montreal


Viewing Distance and the Human Eye

Vaughn Mills, Montreal

Optimum Viewing Distance:

The distance from your display, where the individual pixels in a

display resolve to form one clear image to the average viewer.

• Resolving Distance: The average eye can only see 1/60th of a degree of this arc.

.


Intended Content and Pixilation Tolerance

This knowledge will help you address a number of questions including:

• Intended length of content recipient interaction

• Intended effect of the content on the viewer

• Tolerance for pixilation of the content

29’ Tall 6mm Display


Why all of this matters…

How do you decide which display is best for you?

Remember:

• The “better” the resolution, the higher the cost

• See the display for yourself and work with a qualified LED display professional

• Don’t forget to consider: brightness, color contrast, off-axis viewing angles, power consumption, total cost of ownership, and even content creation best practices.

7’ x 7’ 4mm

18’ Tall 4mm


Contact Us

NanoLumens Headquarters is located just north of Atlanta, GA and features a 6,000 sq. ft. showroom, the largest indoor LED display showroom in the US. We welcome visitors to come see the latest innovations in digital display technology

NanoLumens4900 Avalon Ridge ParkwayNorcross, GA 30071

Office: 678-974-1544

Sales: 1-888-771-NANO (6266)

Web: www.NanoLumens.com

Email: [email protected] [email protected]

Business

Pixel pitchwebinar1302014