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A business pitch created by a group consist of Joshua Agusta (Indonesia), Angela Li (Australia), & Yuiko Aikawa (Japan) during an entrepreneurship summit in April 2014 held by Asia-Pacific Student Entrepreneurship Society (ASES) in Stanford University, California. It is a 6-minutes pitch, and the EyeQ team are crowned as the 2nd Winner of the competition.
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Joshua Agusta | Yuiko Aikawa | Angela Li
EyeQ
Angela Li Joshua Agusta Yuiko Aikawa
EyeQ
Conclusion
The number of increased myopia problem occurred by people is positively correlated with the increased computer usage rate
What is the problem?
75% people in Asia are suffering myopia in 2012; it has increased by 12% in 5 years (Wright & Spiegel, 2013)
75%
Worldwide daily digital usage rate is increasing in the last 4 years, from 29.6% in 2010 to 44.4% in 2013 (Marketing Charts, 2013)
75.6%
Lame Solutions??
EyeQ is a mobile app that helps people to prevent and reduce myopia problems at its early stage
Reminds users to rest their eyes to prevent an excessive screen radiation
Gives you tips and tricks of resting eyes to reduce eye tiredness
Scheduling training menu on daily basis based on users' specific problem; let the app work for you
Our solutions
Effortless Integration
Measurable Improvement
Our advantages
Personalized Solutions
The market
Market opportunity
There are an enormous market opportunity as Asia has a lucrative number of people suffering myopia, yet not so much solutions have been offered
2.9 Billion Asian people
who suffer myopia1.1 Billion
Internet Users in Asia
Asian people who have
concerns about potential/occured myopia problem
We Are Social, 2014
Time, 2013
Product overview
Product overview
Product overview
Direct
Vision Therapy
Indirect
Eye Correction Glasses/ LASIK Industry
Competitors analysis
$100-150/session (12-24 visits)
→$1,200-3,600 for all sessions
【Eye Correction Glasses】 $150 to $200 (on contact lens solutions)
→$100~$1,000 /lenses !
【LASIK Operations】 →$2000/per eyes
【Vision Therapy】
Revenue Stream
2014
2015
Our focus in 2014 will be on product development and
survival
Traction & user generation is the main focus; channels & marketing will be the center of our attention
How we will make money
0
100000
200000
300000
400000
2014 2015 2016 2017
Target: 10,000 free users with 20% subscribing in 2014
MarketingTechnologyExpertise
Web-based app with multiple platform accessibility Customized solutions for users Eye problem assessment engine
SEO & SEM (Google AdWords) Local Online eye-related Media (Classified Ads) Facebook Ads Offline activations (promotional tools in optometrist & oculist)
Medical expertise (eye expert) from American
Optometric Association
Business model
Investing
Technology & Design 25%
People & Operations 40%
25% Marketing
10% Reserve
$ 1,000,000 for
24 Months
Contact
eyeq
Joshua Agusta | reliable CEO
twitter.com/eyeq
pinterest.com/eyeq
facebook.com/eyeq
Framework Flow
1. Do you find it hard to see a far object?!2. Do you have any trouble seeing objects at night/dark?!3. Have you ever experienced any slight blurred eye focus?
Solutions/eye training menu is given customizedly based on users' specific eye problem
