Pioneer Pete’s ParablesMaxwell Hodge - Dan Garfield - Mike Cedeno

Education and Sustainability Tracks

California Drought - Disaster

We need to start planting the future

● Est 9.7 million Californian Lawns. ● Grass Lawns account for 50% of

residential water use in California● This amounts to about 2-5% of

total state water usage.● A 25%-75% conversion to CA

natives reaches the state’s 1.6 million acre feet.

Changing Attitudes● In last four years CA spent $300 million and transitioned less than 1%

of lawns. We need to think differently. ● We want to help by making children’s entertainment that teaches about

conservation and ecological stewardship.● Pioneer Pete’s Parables -

○ A story book and an interactive resource management game.○ Partner with nonprofits, education groups, utility companies, and

water agencies to promote water conservation in the K-6 ages.○ Our target audience are the 3.4 million CA students in K-6 grades.○ Our target partners are nonprofits such as Water Education

Foundation and the Southern California Water Committee who have already agreed to help promote a finished book.

Team & Key Partners

Mike Cedeno - Art and Creative- Disney animator and character designer

Dan Garfield - Coding and Production- Independent video game developer

Stag Hunt Ventures -Civic minded publishing company

○ Argonaut Challenge○ Daily World News

Characters & Story

The Business Model

● Product - Book and interactive game○ Require $18,000 in production costs.

■ $3,000 for initial book■ $15,000 for web based video game

● Sell to teachers and parents. ○ $10 book (both print and digital)○ Estimated 60%-70% margin per unit

● Partner with nonprofit and education organizations for promotional relationships.

Next Steps

● Raise money for initial production of book● Expand nonprofit and other promotional

relationships● Produce web based video game● Expand classroom presence● Add other conservation and stewardship

issues to the franchise.