What is COMOTION?

turns solo exercise into a team sport

What is COMOTION?

The Basics

• Allows users solo exercisers to form teams and take on coordinated exercise missions together

• Works by networking the data from GPS-enabled fitness tracking apps • Fills a gap in the fitness tracking market by incorporating the experience of

teamwork into solo exercise

COMOTION . . .

William Doyle-Capitman: • MBA in Marketing (Baruch), BA in Sociology (Vassar) • Background in product management, consulting and furniture design • Competitive amateur bike racer

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The Pain Point

Exercising on your own is:

- Dull

- Lonely

- Hard to stick to

+ Social Accountability

+ Interaction with friends

+ Shared goals

The Solution

Teamwork, through COMOTION

COMOTION allows:

1 - Sync your tracking app

2 – Invite friends to your team

3 – Split up the mission tasks

4 – Play coordinated exercise missions

Global revenues for fitness tracking products: $1.7bil in 2010 $4.1bil by 2014 (Technavio, Dec, 2011)

U.S. Fitness and health market: $25bil and growing (IBISWorld)

Potential 2012 market for fitness tracking: 8 to 12 million people

Estimated user base: Year 1: 100,000 users Year 4: 800,000 users

The Market

10,000 100,000

400,000

800,000

0

200,000

400,000

600,000

800,000

1,000,000

Year 1 (Alpha) Year Two (Beta)

Year Three Year Four

COMOTION User Base Growth

Data Users – competition

3rd Party Game Layers Devices Native Apps

Data Sources - strategic partners

Competitors & Partners

- Premium Memberships to COMOTION ELITE

• Added features & customizable missions - Brand Sponsorship

• Sponsored missions and experiences

- Affiliate Marketing Program • Earn real life rewards through in-game achievements

Business Model

A “Freemium" business model with multiple monetization channels:

Costs: Mostly attributable to marketing and technical team Break-even: Between 2nd and 3rd year Profits: $500k to $1.3mil in year 4, depending on revenue

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

Year 1 (Alpha) Year Two (Beta) Year Three Year Four

Revenue (Optimistic)

Revenue (Medium)

Revenue (Conservative)

Expense

Financials

Revenue

This presentation is available at: www.slideshare.net/WilliamD-C

William Doyle-Capitman williamdoylecapitman@gmail.com

Questions, please!

Thanks for learning about COMOTION