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Internet Domination Boot Camp for Lawyers! This is for you whether you’re new to Internet Marketing for your Law Firm – in which case you will leave with advanced Internet Marketing acumen, or if you’ve been a student of Internet Marketing for quite some time – you’ll discover little things that swing BIG doors wide open in your acquisition of new cases from online marketing. HERE’S SOME OF WHAT YOU’LL MISS BY NOT ATTENDING: * How to use A-B split testing to increase your leads and conversions * How to use Google analytics for targeted campaigns * Using – Google analytics beyond the standard reports And much more.
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Copyright © 2013, SiteTuners - All Rights Reserved.
The Seven Deadly Sins of Lead Generation Landing Pages
Tim Ash
CEO
October 25, 2013
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
• Conversion-focused website blueprints (full redesigns & quick facelifts)
• Landing page test plans & testing strategy development
• Internal optimization team mentoring & training
• More than 1200 clients since 2002
About SiteTuners
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Before
Copyright © 2012, SiteTuners - All Rights Reserved.
After
+ 51% + $48,000,000
Copyright © 2012, SiteTuners - All Rights Reserved.
Before
Copyright © 2012, SiteTuners - All Rights Reserved.
After
+ 17%
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
+ 58%
Copyright © 2012, SiteTuners - All Rights Reserved.
+ 40%
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
7 Deadly Sins Recap
• Unclear call-to-action
• Too many choices
• Asking for too much information
• Too much text
• Not keeping your promises
• Visual distractions
• Lack of trust
Multiple Sins Case Study
CREDO Mobile
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Express Review - Special Offer
• 45 or 90-min interactive review of landing page or site
• Video transcript recorded via GoToMeeting
• Includes AttentionWizard “attention heatmap” of your page
http://ExpressReviewOffer.com – Starting at only $699
Promo code “PILMMA” to get $200 off by November 8th
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Additional Activities
• Live Landing Page Critiques Session (next)
• Book drawing
• One-on-one mini site reviews (limited number today and tomorrow)
• Email [email protected] (include URL & approx. annual revenue)
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
2014 - San Francisco – Paris – Chicago – Boston – London – Berlin
$100 off with code “PILMMA”
Tim
Ash
Tom
Davenport
Michael
Summers
Bryan
Eisenberg
Patrick
Bultema
Jakob
Nielsen
Amy
Africa
BJ
Fogg
Steve
Krug Jared
Spool
Roger
Dooley
Susan
Weinschenk Brian
Massey
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Q&A and Contact Info
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1
