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DotComSecretsWe have a close partnership with Russell Brunson and his company DotComSecrets, one of the top online marketing companies in the world (revenues just under $10 mill. last year).
Russell is a regular guest speaker at Tony Robbins events and other large marketing events across the world.
http://www.news.cornell.edu/stories/April08/InternetDivide.ws.html
Online Stats
93% Use the Internet to shop for products &
services
7.7 – 8.5 hours online
per week
Hours Per Week Spent Online
• 59% access the internet on mobile devices or laptop, up from 51% in April of
2009• Take pictures—76% now do this,
up from 66% in April 2009• Send or receive text messages —
72% vs. 65%• Send or receive email— 34% vs. 25%• Record a video— 34% vs. 19%• Send or receive instant messages—
30% vs. 20%
Online Stats Mobile
Our Online Strategy For YOU
The 3 Keys to Success OnlineThe 3 Keys to Success Online
• Targeted Traffic: Targeted Traffic: Steady/Ongoing targeted traffic from multiple sources
• Conversions: Conversions: An engaging website that turns visitors into customers
• Repeat Sales: Repeat Sales: A system for getting the 1st, 2nd, 3rd, 4th sale and beyond plus referrals
Email Marketing
Building first-time sales, repeat sales, Building first-time sales, repeat sales, and referralsand referrals
• Create opt-in for email list• Install backend system that can be
segmented by location• Consulting on email plan of action• Creation of monthly specials email
series
Traffic
• 30 percent of all search engine queries contain a CITY, STATE or ZIP CODE
• 2.6 billion LOCAL searches each month• Internet has now surpassed print Yellow
Pages and newspaper as a primary source for local consumer service information
Yellow Pages Stock Price = 0.20 Cents - Google Price = $600.00+
Traffic
New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet
When Shopping Locally for Products and Services
Keyword Research
Where is the traffic & where do we focus Where is the traffic & where do we focus our effortsour efforts
• What keywords get the most traffic• Competitive analysis• Buyer keywords vs. DIY keywords
SEO Explosion
• Onsite optimizationOnsite optimization– Domain name– Title tags– Meta tags– Image tags– Blog (with regular activity and posts
with keywords)
SEO Explosion
• Offsite optimizationOffsite optimization– Search engines are a popularity contest
(think High School)– If a lot of “popular” people say you are
cool…. you are– If a lot of trusted, high pagerank (cool)
sites link to your site, Google and other search engines look VERY favorably on that
– Offsite optimization is all about links (the right kind of links)
SEO Explosion
• Offsite optimization – secret sauceOffsite optimization – secret sauce– Creating Content (articles, videos, blog posts)– Syndicating Content (posting content to video sharing sites,
social bookmarking sites, article sites, some social platforms etc.)
Optimization• Offsite optimization Offsite optimization
(focus on 5 keywords at a time)(focus on 5 keywords at a time)– Web 2.0 properties created for and about Client– 100s of backlinks from the web 2.0 sites– 100s of additional backlinks per month– 3 Videos created– Distributed to all videos sharing sites– 24 articles written over the course of the year
and posted in various places.– All articles, videos, Web 2.0 sites will be pinged,
and social bookmarked creating hundreds of additional links
• Optimization of Google Places page• SEO package with articles and backlinking • 100s backlinks created for your site• 100s of additional unique anchor text
back links for each location
SEO Explosion
• Be social/fun• Go multi-media• Run contests• Drive traffic for events/specials
What should you do on Facebook?What should you do on Facebook?
86% of Online Users Viewed Online Video in July of 2011
What is the 2What is the 2ndnd Most Popular Most Popular Search Engine?Search Engine?
• #2 most used search engine (behind Google)• 20 hours of video uploaded every minute• More video is uploaded in 60 days than all
3 major US networks created in 60 years• Google LOVES video. YouTube will help with SEO
Why YouTube?Why YouTube?
• Testimonials (client interviews)• Describe your creation• Tea Time• Roving reporter• 5 FAQs• Grand Opening Videos• Groups – fundraising groups
What videos should you create?What videos should you create?