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Jabez LeBret, #1 Amazon Best Selling author of Online Law Practice Strategies, spoke at the PILMMA Conference in Dallas, Texas on September 19, 2014. This presentation consists of tips for your law firms online marketing along with the ethics involved.
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JABEZ LeBRET
Where We Are
Our Book AMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICESTRATEGIES
LAW
Select all that apply
Select all that apply
51.5%67.5%
Internet Source
Referral
Referrals Are Going Online
Before They Meet The Lawyer
2005
Online = Website
2015
Online = Presence
2005 2015
2005
2015
Firm Website Firm Website
!
Images !
LinkedIn Yelp Avvo
Page #1
Directory Listings
Google+ Local
16,713 Views No Branding
No Images
Google+ Local
Replace image with g+ pic with visits data
@gngfound
GOOGLE+ LOCAL
WHY REVIEWS MATTER
67% OF CONSUMERS
READ 6 REVIEWS OR
LESS TO MAKE UP THEIR MIND
SAY POSITIVE REVIEWS MAKE THEM TRUST A BUSINESS MORE
OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS P E R S O N A L RECOMMENDATIONS
79% 73%
Image of search result with stars
Reviews
Where to Get Reviews:
Reviews
Reviews
ReviewsThe Knowledge Graph
Reviews• Don’t make up pro/iles to write reviews • You can’t write your own online reviews • Don’t pay for reviews • Be careful when asking for reviews • You are responsible for the content of that review !
EXAMPLE: Joe Smith leaves a review: “Jim will win every time. He won $1 million for me in an auto accident lawsuit, Jim is the best Personal Injury attorney ever!!”
It is MORE than just a website
Your Website
Your Website
Your Website
Your Website
Your Website Disclaimer
Keyword Stuffing
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
1.Repeating the same words or phrases so often that it sounds unnatural, for example:
Keyword Stuffing1.“Blocks of text listing cities and states a webpage is trying to rank for”
Pasadena, Sherman Oaks, Encino, Culver City, Van Nuys, Santa Clara, Ventura, Simi Valley, Thousands Oaks
Your Website Ethics1. Any communication made pursuant to this rule shall include the name and of/ice address of at least one lawyer or law /irm responsible for its content
2. Do not make statements that lead someone to expect results like “I can save your business” or “I will get you money for your [Blank].” Avoid even saying “I can [Blank] for you”
3. Images can get you in trouble 4. No advertising disclaimer needed when has a family, close personal, or prior professional relationship with the lawyer.
5. Make statements that imply results
MOBILE
24%
Impact of Mobile
25%
9%66%
Desktop Tablet Mobile
data from 30,191 visits from August 2014
@gngfound
MOBILE WEBSITE SEARCH
CONTENT
Search Engine Benefit
Google Authorship
Content - Blogging
SEO Value? Deeper Content
Fewer Posts Still Good
Add Personality
Creating Content“This does not mean that you cannot do your divorce yourself. However, many people who do not consult with attorneys may leave out certain very important provisions that can come back to haunt them later on, and cost them a great deal.” !
Nevada Divorce Attorney + 12 Other States
City Pages Practice Area Pages
Other Content
Lawyer Bio(s)
SOCIAL
Social Media
Ethics•What counts as advice • Is this Advertising •Don’t Imply Results or Mislead •Creating a client relationship •Discovery issues •Keep records of ads •Mentioning Judicial Of/icers, Neutrals etc
