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petaides.competaides.comU Snooz; U Lose!U Snooz; U Lose!U Snooz; U Lose!U Snooz; U Lose!U Snooz; U Lose!U Snooz; U Lose!U Snooz; U Lose!U Snooz; U Lose!
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U Snooz; U Lose!U Snooz; U Lose!U Snooz; U Lose!U Snooz; U Lose!U Snooz; U Lose!U Snooz; U Lose!U Snooz; U Lose!U Snooz; U Lose!
CONTACT INFO:
G. L. ‘Tex’ Texeira
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The Quick FactsThe Quick Facts
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For 2007, it is estimated that $41.2 billion $41.2 billion was spent on pets in the U.S.
After consumer electronics, pet care is the fastest-
growing category in retail, expanding about 6% a year.
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63% of U.S. households own a pet; 71.1 million homes.
Number of U.S. households that own a dog; 44.8 million44.8 million.
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petaides.competaides.com initially will focus on selling items for dogs, puppies, and their owners.
The Business ModelThe Business Model
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Our business model is patterned after woot.comwoot.com, the originator of
the “one deal a dayone deal a day” format on the internet.
woot.comwoot.com sells electronics and is estimated to have gross
revenues of $72 million for 2007. That is an average of
$1.5 million per week$1.5 million per week.
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• At noon (Eastern Time) each day of the year, petaides.competaides.com
offers for sale one new dog or puppy product.
• Products and their quantity are never announced beforehand.
• If a product sells out during its 24 hour run, the next item still
does not appear until its scheduled noon slot.
• About once a month, the daily items not sold will be liquidated• About once a month, the daily items not sold will be liquidated
during a 24 hour fast paced format.
In contrast to a market characterized by everIn contrast to a market characterized by ever--expanding expanding
consumer choice, our business model relies on the consumer choice, our business model relies on the
elements of simplicity and surprise.elements of simplicity and surprise.
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The whole idea of selling
one item a dayone item a day
is a very simple concept.
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The range of products include $10,000
dog mansions to treat packs of $10.
We provide vendors a new channel to:
1) reduce inventory
2) test market new or existing products
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The Web SiteThe Web Site
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The most important info is big and clear so that
anyoneanyone
The Opening ScreenThe Opening Screen
anyoneanyone
can see it instantly.
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We have created a list of the most important elements that need
to be on the opening screen by prioritizing them:
1. The main priority is that the picture of the item is seen as
large as it can be on the opening screen.
2. Then the item’s sales title.
3. The item’s price.3. The item’s price.
4. A giant “Buy It Now” button.
5. A video linkvideo link to “You Tube” showing & explaining the product.
6. Links on the side for associated information.
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After the opening page loads, each customer
can instantly see the product and the price.
They can decide whether or not they want it,
all within five seconds.
It’s either threethree clicks to buy or fivefive seconds
to move on.
It doesn’t take a lot of daily commitment.
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There are a lot of sites that take many clicks
to get through all the information.
This can be very time consuming, and people
don’t want to do that everyday.don’t want to do that everyday.
petaides.competaides.com does everything it can to focus
on keeping people coming back day after day.
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The MarketingThe Marketing
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Marketing will on free sites of the internet -
viral and social networking sites such as:
diggit.com moderndogmagazine.com
stumbleupon.com myspace.com
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stumbleupon.com myspace.com
newsvine.com facebook.com
reddit.com youtube.com
dogster.com flickr.com
dogchannel.com secondlife.com
The Quick
Pro-FormaPro-Forma
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Year Avg. UnitPrice Units/Day Days Gross/Year
2008 $15 200 180 $ 540,000
2009 $20 500 365 $ 3,650,000
2010 $25 1,000 365 $ 9,125,000
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2011 $30 2,000 365 $21,900,000
2012 $35 3,000 366 $38,430,000
Sell company at 5 x gross revenue of $38 million for $190190 million
The Capital
For StartupFor Startup
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$250,000$250,000 for an equity position of 35% to
purchase hardware, software, web design.
withwith
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a low-interest line of credit in the
amount of $250,000$250,000 to purchase inventory.
The investor should have ability to run the
financial side of the business, including
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financial side of the business, including
setting-up merchant accounts.
The Exit
StrategyStrategy
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IPO
thenthen
A buyout from either -
Microsoft,Amazon,
Ebay,Google,
or
Other
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Within
55
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55
Years
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The Back-up
InformationInformation
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Industry Statistics & TrendsIndustry Statistics & Trends
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Breakdown of pet ownership in the U.S. according to the 2007 - 2008 National Pet Owners Survey:
Number of U.S. Households that Own a Pet (millions)
DogDog 44.844.8
Cat 38.4
Freshwater Fish 14.2
Bird 6.4
Small Animal 6.0
Reptile 4.8
Equine 4.3
Saltwater Fish .8
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Actual 2007 Sales within the U.S. Market
There was $ 41.2 billion spent on our pets in the U.S.
Breakdown:
Food $16.2 billion
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Vet Care $10.1 billion
Supplies/OTC Medicine $ 9.8 billion
Pet Services: grooming & boarding $ 3.0 billion
Live animal purchases $ 2.1 billion
HEALTH BENEFITS
• Pets Help to Lower Blood Pressure(Dr. Karen Allen, State University of New York at Buffalo)
• Pets Help to Reduce Stress(Josephine M. Wills, Waltham Centre for Pet Nutrition, United Kingdom)
• Pets Help to Prevent Heart Disease• Pets Help to Prevent Heart Disease(National Institute of Health Technology Assessment Workshop: Health Benefits of Pets)
• Pets Help to Lower Health Care Costs(National Institute of Health Technology Assessment Workshop: Health Benefits of Pets)
• Pets Help to Fight Depression(Between Pets and People: The Importance of Animal Companionship)
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Every six seconds someone turns 50.
Seniors with pets have 21 percent Seniors with pets have 21 percent Seniors with pets have 21 percent Seniors with pets have 21 percent
fewer physician visits, lower blood fewer physician visits, lower blood fewer physician visits, lower blood fewer physician visits, lower blood
pressure and better coping skills.pressure and better coping skills.pressure and better coping skills.pressure and better coping skills.
A
With With With With 76 million baby boomers in 76 million baby boomers in 76 million baby boomers in 76 million baby boomers in
the U.S., more Americans are the U.S., more Americans are the U.S., more Americans are the U.S., more Americans are
seeking healthy ways to age.seeking healthy ways to age.seeking healthy ways to age.seeking healthy ways to age.
A A
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A
Rx for Successful Aging
• Health is crucial. The key is walking 30 minutes a day, stretching
religiously and weight training.
• Nutrition: “We should eat like a rabbit.” (Focus on vegetables)
• Have a purpose and meaning in life. “We need something to make
us feel part of something over and above ourselves.”
• Relationships.• Relationships.
• Spirituality, a sense of a higher power.
• Sleep — six to eight hours a night.
• Get a pet. “The pet that you rescue will really rescue you.”
Dr. Edward Creagan, OncologistProfessor, Mayo Clinic Medical School
{ THANK YOU }{ THANK YOU }
