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Are you creative? Do you you have an entrepreneurial mindset? Have you worked in several countries? Are you a statistics wizard? No matter what your skills or pedigree are, it is about identifying the areas where you are really good at and combining them. Many people are good at accounting, but how many are also creative and boast international exposure?
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PERSONAL BRANDING WORKSHOP 17th March 2014 at the Young Hoteliers Summit in Lausanne!
Youri Sawerschel, Bridge.Over Group
WIN
WHAT YOU LOVE
WHAT PAYS WELL
WHAT YOU ARE GOOD AT RICH
BUT BORED
HAPPY BUT
POOR
JUST A DREAM
HOW TO GET YOUR DREAM JOB?
Chart by David Hamil!
How did it get so late so soon?
Don’t wait to work on your personal branding!
WHAT DO THEY STAND FOR?
PEOPLE BRANDING?
Why is it important?!
The job market has changed!
GET THE JOB YOU WANT
ATTRACT CLIENTS
CONVINCE PARTNERS
ATTRACT INVESTORS
LAUNCH YOUR BUSINESS
ENTER BUSINESS SCHOOL
FAST-TRACK YOUR JOB EVOLUTION
A good personal branding will help you:!
PICK 3 VALUES THAT REPRESENT YOU
SKILLS (SOFT + HARD)
CHARACTER TRAITS
WORK EXPERIENCE
Generous, outgoing, go-getter, diplomatic, straightforward, visionary, passionate!
!!!
Academic excellence, languages spoken, training, specific diploma,
large network!
Corporate, International exposure, Entrepreneurial ventures, charity, pro-bono
work, out-of-work/study projects!!
FOR INSTANCE:
ENTREPRENEUR
RISK TAKER
CREATIVE
CAN YOU PROVE IT?
VALUE 1
VALUE 3
VALUE 2
YOUR BRAND CLAIMS
YOUR BRAND PROOFS
RISK TAKER
ENTREPRENEUR
CREATIVE
CLIMBED KILIMANJARO
CREATED 2 STARTUPS
GRADUATED IN DESIGN
DEFINE YOUR VALUES
TEST & PROVE THEM
WRITE YOUR ELEVATOR PITCH
Blog!
Linkedin!Publications!
Referrals!
Interviews!
Networking events!Extra-curricular activities!
CV!
Twitter!
Speaking engagements!
Pro bono activities!
1
2
3
YOUR UNIQUE POSITIONING
[email protected] @YouriSawerschel Bridge.Over Group
THANK YOU Learn more on bridge-over.com
This presenta,on has been prepared exclusively for the internal use of the recipient and does not carry any right of publica,on or disclosure to any other party. This presenta,on is incomplete without reference to and should be viewed solely in conjunc,on with the oral briefing provided by Bridge.Over Group S.A. Neither this report nor its content may be used for any other purpose without prior wriCen consent of Bridge.Over Group S.A. The informa,on in this presenta,on is based upon publicly available informa,on and reflects prevailing condi,ons and our views as of this date, all of which are accordingly subject to change. In preparing this report, we have relied upon and assumed, without independent verifica,on, the accuracy and completeness of any informa,on available from public sources. The informa,on contained in this presenta,on is of general nature and is not intended to address the circumstances of any par,cular individual or en,ty. Although we endeavour to provide accurate and ,mely informa,on, there can be no guarantee that such informa,on is accurate as of the date it is received or that it will con,nue to be accurate in the future. No one should act upon such informa,on without appropriate professional advice aGer a thorough examina,on of the par,cular situa,on. Whilst the informa,on presented and views expressed in this presenta,on and the oral briefing have been prepared in good faith, Bridge.Over Group S.A. accepts no responsibility or liability to any party in connec,on with such informa,on or views.
